Polytechnic reposted this
More from our new visual identity and website for ENSEMBLE – a programme of advanced workshops for professional actors developed and delivered by revered and electric duo Chris Kelham and Eliot Shrimpton. The wordmark mirrors the workshops central premise of working on the individual by learning in a group; emphasising the individual letters within a dynamic collective form. The central clearing this arrangement creates in turn reflects the space Ensemble provides actors to develop, fail, explore and experiment, free of judgement. The visual identity is built around this playful, protean wordmark, set in Helvetica Textbook. This cut of Helvetica is a studio favourite, offering a distinctly pedagogical feel through its highly geometric, primary numbers and open single-storey ‘a’. Colour is used across the communications, in the main to theme each workshop, and more quietly elsewhere – bringing delight by tracing cursor movement through the website’s Testimonials section. Shot strictly in black and white to ground colour within the graphic identity, the image bank and film content capture the actors’ arresting and expressive responses to the training. #Ensemble #graphicdesign #branding #website #Polytechnic