Partners PR

There are many reasons why your B2B PR campaign should consider AI search - aka Generative Engine Optimisation (GEO). Here are four of them: ➡️89% of B2B buyers are using generative AI in at least one area of their purchasing process (Forrester). ➡️A visitor referred to your website via an LLM typically converts at a 3-6x higher rate than organic search (Coverage to Capital report, Hard Numbers and Onclusive). ➡️85% of AI citations come from earned media (Muckrack). ➡️Brands with positive media profiles are more likely to win a head-to-head comparison in LLM search (Coverage to Capital report). Discover more about how PR builds visibility and authority in AI search: https://lnkd.in/eDv6TsFA

If you missed out on our last workshop with the PRO-DEVELOPMENT (UK) LIMITED team, here’s your chance to catch it. Karen Tinkler and Michelle Mook are teaming up again to explore what you can do as an organisation to become a ‘talent magnet’: attracting and retaining the people you need in your business to achieve your growth ambitions. Here’s what people say about the session: 💡 “Incredibly helpful and thought-provoking workshop.” 💡 “Very insightful, friendly, engaging.” 💡 “Some great takeaways, which feel easy to implement when I go back to the office.” Details below…join us if you can.

We took ourselves off for a team day this week: laptops off, phones away, putting ourselves in the capable hands of Tracey Flannery 🌻 to take a closer look at what we each do best, where our strengths - and weaknesses - lie as a team, and what this brings to our work and to the business. The day had it all: Good coffee ✅ Great company ✅ Sunshine ✅ Lots of laughs ✅ The smallest Lego tower ever built ✅ Lightbulb moments ✅ Slightly uncomfortable self-reflection ✅ It feels good to be moving forward with a clearer understanding of ourselves, each other, the strengths we all bring to the business, and to have identified lots of opportunities to put them into practice. PRO-DEVELOPMENT (UK) LIMITED Karen Tinkler Monica Green Leanne Terry Cherelle Jones Joe Richardson Ellie Bilton Hannah Trinder

We're all guilty of thinking 'it'll never happen to me...'. But it can - and it does. The impact of a crisis on customer trust, company reputation and business continuity can be huge. And, with AI layering the information it stores and draws on to build a picture of your business, there’s even more to think about when it comes to navigating a crisis with your reputation intact.  Join us for our next free Crisis Communications Essentials workshop on 14 April, where we'll explore outline the key areas to consider when preparing for a potential crisis and the building blocks for a solid crisis communications plan. Read the feedback from the last workshop below, then book your place (link in comments). Whether you want to develop a plan from scratch or strengthen your existing approach, this workshop will provide practical insights you can apply immediately. #CrisisCommunications #AI #PR

There’s nothing like seeing media coverage rolling in to brighten up our day! More great coverage this week for our client PBH Rail Group across industry trade press. Following a period of strong growth, PBH has strengthened its systems engineering division with the appointment of Alan Quince as joint director, bringing decades of industry experience to the team. Our work with the PBH team, telling the stories behind their success, is building visibility for the business and making sure PBH is seen as a force to be reckoned with across the sector. #PRStrategy #RailIndustry Coverage reproduced under licence.

If you know us well, you’ll know we never miss an opportunity for a factory tour or the chance to rock a high vis, and today didn’t disappoint! Cherelle Jones was at Balmoral Tanks with Made in Yorkshire, and what a difference two years makes. Since our last visit in November 2023, the business has opened two new facilities and significantly expanded its team, a clear sign of sustained investment, growth and confidence in UK manufacturing. At Partners PR, we’re a curious bunch. We love getting behind the scenes, understanding the detail, and meeting the people behind manufacturing. Thank you to the Balmoral Tanks team for having us. #PR #ukmanufacturing #B2BPR

"As we look towards the changes that Great British Rail will bring, organisations that communicate measurable sustainability outcomes will be seen as credible, responsible, and ready to operate effectively within a public sector framework. Those that remain vague or silent risk reputational damage and reduced influence in future policy discussions." Read Cherelle Jones' thoughts for organisations in the rail sector on the importance of communicating your environmental sustainability strategy: https://lnkd.in/eX2_DhYC #PRStrategy #RailIndustry

Supporting businesses and marketing teams to amplify their message is a key part of what we do. Whether that's telling stories of business growth and success in respected regional business titles, or sharing technical knowledge in industry media to demonstrate niche sector expertise, it all adds up to building visibility and credibility among the right people. We've enjoyed working with the Dale Power Solutions team over the last couple of months to help them do both of these things. And they're just getting started... (Coverage reproduced under licence)

Continuing with our 2026 workshop series, yesterday Karen held the inaugural session of How to Stay Visible in an AI World. Highlights included insightful discussions, practical takeaways, and actionable ideas for navigating visibility in the AI era. A huge thank you to everyone who attended! Here’s what a few of them had to say. And you missed it this time don’t worry, there are more chances to catch the workshop this year, as well as sessions on Crisis Communications. Get in touch for info on how to book your place. #PR #PRStrategy #PRWorkshops #PRYorkshire #B2BPR

This week marks Good Business Week: celebrating and raising awareness of the importance of responsible business across the UK. Being a responsible business is important to us, and we're proud of our Good Business Charter accreditation. This year's theme - Raising the Bar Together - ticks all our boxes on the importance of collaboration and collective action, and Partners owners Monica and Karen have shared some of the reasons we signed up to the Good Business Charter below. In Good Business Week - and every week - here's to standing together with like-minded businesses in our city, region and beyond to celebrate and shine a spotlight on championing fairness, sustainability and ethical practices, and making a positive impact on people and the planet. #GoodBusinessWeek #GoodBusinessMatters McMillan and Associates Ltd | Natalie McMillan | PRO-DEVELOPMENT (UK) LIMITED | Michelle Mook | Tracey Flannery 🌻 | Clive Owen LLP | Bridget Charlton | beefound.agency ltd | Tom Harrison | KD Recruitment Limited | Kelly Dunn | Fulprint | Bob Scrase | United by Design | Owen Turner | Torque Law LLP | Tiggy Clifford | Emma Whiting | Phil Upton | YorWealth Ltd | Oliver Smyth | Katie Machin | Simon Cowley, Chartered FCSI