Mintel

Should food & drink companies panic about the GLP-1 craze? Not yet! says Mintel expert Jonny Forsyth. Yes, you need to plan, but no, you don't need to freak out. Learn more 👇

#TBT Grateful for the opportunity to spend time with the incredible team at Doner last week, where I, along with my brilliant colleague, Lisa Dubina, Associate Director of Consumer Culture & Identity, led the client's presentation and fireside chat on The State of Belonging: From Data to Dialogue. We explored how organizations can move beyond measuring belonging as a static metric and instead use data as a starting point for meaningful conversations, intentional action, and sustainable cultural change. According to our insights, ''despite shifting trends in corporate D&I, many companies remain steadfast in their commitments." Futhermore, the pushback against DEI "clashes with ongoing demographic changes." The discussion reinforced something I see across industries: data tells us what is happening — but dialogue helps us understand why and, more importantly, what to do next. Together, we discussed: • How to translate employee experience data into actionable insights • The role of leadership in shaping environments where belonging can thrive • Why psychological safety and authentic storytelling are essential to turning insights into impact • The opportunity to leverage Employee Resource Groups and their experiences in client deliverables What stood out most was the openness, curiosity, and willingness to engage in honest conversations. Real change happens when organizations create space for both evidence and empathy — numbers and narratives. Thank you to Alima Trapp, and the Doner team for the warm welcome and thoughtful dialogue. I hope this is the first of many opportunities to optimize Mintel's data and real life experience to help organizations turn insight into impact; and data into human-centered change in brand marketing. #Belonging #Leadership #WorkplaceCulture #EmployeeExperience #OrganizationalChange

🗣️ Mintel Most Innovative 2026 finalists have been announced! Hear from Grant Westbrook about the work that's been going on behind the scenes 👇 You can check out the complete list of finalists, scoring criteria, judges and more: https://bit.ly/3Z8PJWh #MMI26

𝗪𝗵𝗮𝘁 𝙃𝙚𝙖𝙩𝙚𝙙 𝙍𝙞𝙫𝙖𝙡𝙧𝙮 𝘁𝗮𝘂𝗴𝗵𝘁 𝗺𝗲 𝗮𝗯𝗼𝘂𝘁 𝗴𝗼𝗼𝗱 𝗣𝗥. 𝗝𝗨𝗟𝗬 𝟮𝟬𝟮𝟰 Mintel’s new-recruit PR associate spots a niche insight, writing his first major press release on the rise of Gen Z male skincare. The beauty trades take notice. 𝗡𝗢𝗩𝗘𝗠𝗕𝗘𝗥 𝟮𝟬𝟮𝟱 Picked up by Vogue Business, CNBC, and Bloomberg, that niche insight finds a broader audience. 𝗝𝗔𝗡𝗨𝗔𝗥𝗬 𝟮𝟬𝟮𝟲 The Globe and Mail — Canada’s authoritative outlet — features an article on 𝘏𝘦𝘢𝘵𝘦𝘥 𝘙𝘪𝘷𝘢𝘭𝘳𝘺’s breakout star, Hudson Williams’s skincare routine, citing Mintel’s 2024 press release in the third sentence. Like 𝘏𝘦𝘢𝘵𝘦𝘥 𝘙𝘪𝘷𝘢𝘭𝘳𝘺, the best PR often starts as a slow burn… then suddenly, the narrative is everywhere, center stage in the latest cultural obsession we can’t stop talking about.