mindboost.

BaxterStorey are on a journey to set the standard for the most inclusive culture in hospitality. Not tick a box. Not to satisfy a compliance audit. Change hearts. Shift mindsets. Build a culture where every person feels they belong. That's a different brief entirely. We built a suite of learning modules grounded in real voices, real stories from within BaxterStorey's own teams. Because abstract concepts don't change behaviour. Lived experience does. The result? Learning that reaches people at every stage of their awareness journey, whether they arrive as allies, skeptics, or somewhere in between. "elearning may (if you are lucky) engage people's heads but it definitely will not engage their hearts if not done right — A shout out to Mindboost for helping BaxterStorey create ED&I learning that engages hearts, minds and drives change." — Lyndsey Oliver, Head of ED&I, BaxterStorey Emotion isn't a nice-to-have in learning design. It's the whole point. 👉 Full story: https://lnkd.in/eYqAmNN9 #obliteratingmindnumbingelearning #ClientSuccess #DEI #DigitalLearning #LAndD #BaxterStorey

Most corporate learning doesn't fail because of bad intentions. It fails because someone asked the wrong question at the start. The question wasn't "how do we make people feel connected?", It was "how do we get people to complete this training?" There's a world of difference. Completion rates are not learning outcomes. Ticking a box is not behaviour change. Clicking 'Next' is not understanding. The organisations getting this right are the ones asking: "How do we get people to feel engaged and curious about this?" That question changes everything about how you design, build and measure learning. Start there. Every time. #obliteratingmindnumbingelearning #LearningDesign #LAndD #DigitalLearning #Elearning

As 2025 wraps up, we’ve been reflecting on what the year taught us about human learning. The challenges, the breakthroughs and the moments that reminded us why learning works best when it’s human, relevant and designed to change behaviour. From tackling the engagement crisis head on to supporting pharmacists in Ireland with Nestlé Health Science, and surfacing the sharpest thinking at Learning Live 2025, it’s been a year full of insight, experimentation and growth. Check out our round-up of projects, thought leadership, key takeaways and learn how we’re bringing these lessons into 2026. 🧠 Read the full article here - https://lnkd.in/ef3352au #ObliteratingMindNumbingELearning

If learning doesn’t change behaviour, it doesn’t protect performance. We partnered with Compass Group to empower thousands of their people across 5,000+ sites, creating a people-led learning experience that boosts confidence, drives consistency and delivers measurable outcomes. Here’s how we transformed mandatory training into something that actually sticks - https://lnkd.in/eGyhWxjm 🧠 #obliteratingmindnumbingelearning

Learning isn’t measured by what’s on a slide deck, it’s shaped by the emotions it triggers and the moments people move through. We’ve mapped the six key emotional moments every effective learning experience should hit, from igniting interest to building real forward drive. These aren’t “nice to haves.” They’re the core elements that transform training from a box-ticking exercise into something that actually sticks. This is what learning looks like when it goes beyond content and starts influencing how people think, feel and behave. 🧠 Discover more here – https://lnkd.in/eC-3ApNa #obliteratingmindnumbingelearning

People disengage when learning gets overly complex and that’s exactly why we set out to simplify it. We’ve partnered with Nestlé Health Science for many years, and our latest project focused on redesigning their LMS into an intuitive, lively and user-focused experience that supports real behaviour change. With clear pathways, relatable scenarios and a design full of personality, everything is built to lift the learner rather than overwhelm them. 🧠 See how we reshaped complexity into a compelling learning experience: https://lnkd.in/emkUnt99 #ObliteratingMindNumbingELearning

Artificial intelligence isn’t the threat, mediocre design is. AI isn’t here to replace learning designers, but it is revealing just how outdated bland, click-next content has become. What we’re seeing instead is AI elevating designers who lead with story, insight and empathy. We unpack what generative AI really means for L&D and ask the key question, once automation takes care of the repetitive stuff what will make your design stand out. Are you adding depth or just decoration? 👉 Full article here: https://lnkd.in/eDqzXRgV #ObliteratingMindNumbingELearning

We teamed up with Benugo, Searcys and Notes Coffee Roasters to rethink allergen training and turn it into something people actually want to engage with. We wanted to give every team member the clarity and confidence to make safe decisions in the moments that matter. By building role-specific modules for food handlers and Allergy Champions, we brought everyday scenarios to life through interactive, story-led learning. The outcome was stronger consistency, greater assurance and accredited training that genuinely supports teams on the ground. Because allergen awareness isn’t just a requirement, it’s a responsibility powered by confidence. 🚀 Learn more on the website - https://lnkd.in/eJsGqwEJ #obliteratingmindnumbingelearning

Most compliance training still talks at people. Far too often we see endless slides, policy overload and dull quizzes that feel more like punishment than learning. It’s no wonder it rarely sticks. But compliance can be something else entirely. We treat compliance as a shared dialogue, it’s about anchoring rules in believable scenarios, sparking curiosity instead of resistance and helping teams genuinely understand the purpose behind what they’re asked to do. 🧠 If you’re curious how moving from instruction to interaction transforms engagement (and behaviour), head to the Mindboost website and swipe through the carousel below – https://lnkd.in/en-rbYz9 #obliteratingmindnumbingelearning