Memetic Communications Ltd

For the last two years, we’ve helped Capgemini Engineering create a major piece of cross-industry research, exploring strategic challenges faced by engineering companies. The combination of original data, and insight from Capgemini experts, underpins a central hero asset, and a series of industry reports, designed to put Capgemini Engineering at the heart of strategic engineering conversations. Those reports form the centrepiece of an industry marketing and communications campaign, providing unique high-value data, insight, and a consistent strategic narrative across media, social, events, and thought leadership. It’s a great example of a long-term, research-led campaign, designed to build trust and authority in complex industries with long buying cycles.   The first industry report is now live - this one on life sciences - with several more to come, alongside a programme of communications activities.   https://lnkd.in/emtF2sia

More big news from Memetic. Alexandra Stephenson has joined us as Managing Partner, completing our senior leadership team alongside Richard Moss, David Lewis and Ellie Moran. This is another important and intentional growth moment for us. Not growth for the sake of it, or building a traditional agency pyramid, but building around the kind of senior people clients actually want in the room: experienced, thoughtful, commercially sharp and able to bring calm judgement to complex work. Alex brings all that, and more. She joins us with more than 15 years’ experience across science, innovation and deep tech communications, having led long-term client relationships and multi-channel programmes for organisations spanning national institutions, enabling bodies, start-ups and scale-ups. Her arrival strengthens our senior-only model and broadens the integrated communications experience we can bring to clients working at the frontier of science and deep tech. We’re so pleased to welcome her to Memetic. Read Ellie's post on why this appointment matters, and why Alex is quite simply the person you want in the room: https://lnkd.in/e42yiBUG

Read our latest case study on our first year of work with RAICo, an organisation developing robots and AI for nuclear decommissioning. Some highlights include: 📰 National features in the Telegraph and Times 👩🔬 30+ individual pieces of high-quality coverage in top nuclear and engineering publications 📈 >50% growth in LinkedIn followers from the nuclear and robotics industries 📞 Direct enquiries from operators on nuclear sites and robotics suppliers 😅 Smooth approvals and excitement about comms from RAICo’s experts, despite the challenges of communicating in a complex and highly regulated environment. And well done to the RAICo team at Memetic, David Lewis, Richard Moss, Anna King and Jack Oughton for a great first year. Link to full case study in comments 👇👇👇

Excellent example of quality thought leadership in the media. This article for our client RAICo – in the Institution of Engineering and Technology (IET)'s E&T Magazine – looks at the emerging issue of fusion decommissioning, and shares lessons from the fission industry, an area where RAICo has unique expertise. We’re never just about coverage numbers and namechecks. If media coverage – or any content – is to build trust in new and complex technologies, it should say something valuable and demonstrate the client’s expertise in solving real problems. This is a great example of that. https://lnkd.in/ekBVPUQi

We've been helping organisations involved in fusion engineering communicate clearly with the people they need to influence for over five years. We've never seen the fusion story shift in the way it has done in the last 12 months. Our managing partner, Richard Moss outlines why this was so apparent at The Economist's 2nd annual FusionFest this week, and offers some marketing and communications guidance for fusion businesses trying to build their reputation and raise capital as the sector marches into new territory. https://lnkd.in/eKYZpM_7

Today is a HUGE day for Memetic. We have TWO (yes two) very exciting announcements…   The first is that we can now formally announce that Ellie Moran (formerly Dobson) has joined us as Managing Partner and Co-owner of Memetic. Ellie was formerly MD of April Six Science and Innovation, where she led the agency through a period of significant growth and worked with some of the most exciting organisations in the sector.   Memetic has long been known for our high-quality thought leadership and expert technical storytelling. With Ellie on board, we are evolving that into a more integrated, multi-channel offer.   Which brings us to our second announcement – the relaunch of Memetic. David Lewis, Richard Moss, and Ellie have been working hard over the past few months to build a new offer for science and deep tech organisations – those that work in AI, quantum, robotics, advanced materials, biotech, clean energy, and other areas of transformative research and innovation. That has included developing rigorous new processes, adding new services, and investing in AI and social listening tools. This makes us much better placed to support science and deep tech organisations across the innovation lifecycle, from attracting investment and customers, to building long-term reputations and shaping market narratives.   And of course we have done all that whilst continuing to deliver great work for the world’s most exciting organisations - including the National Physical Laboratory (NPL), RAICo and the Fusion Industry Association. To that end, we are excited to share our brand new website, which explains our new proposition. Head over and take a look: https://lnkd.in/eXua9Z9a

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗰𝗼𝗻𝘃𝗶𝗻𝗰𝗲 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝗻 𝗮𝗻 𝗲𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗮𝗿𝗲𝗮 𝗼𝗳 𝘀𝗰𝗶𝗲𝗻𝗰𝗲 𝗼𝗿 𝗱𝗲𝗲𝗽𝘁𝗲𝗰𝗵? Last week, the National Physical Laboratory (NPL) published a major new report exploring the future of metrology and standards in semiconductor innovation - a vital area for the UK's growth in the global semiconductor industry. The research and writing behind the report was led by our team at Memetic. This type of work sits at the heart of what we do. In science, innovation and deeptech, the challenge we have to meet is rarely visibility. It is understanding and trust. Policymakers, investors and industry leaders are often being asked to make decisions about technologies that are technically complex and still evolving. That requires communications that go far beyond marketing. It requires deep research, credible analysis, and clear narrative that helps people understand what the technology is, why it matters, and what comes next. For organisations like NPL, reports like this become more than content. They help frame the conversation around an industry, giving stakeholders the insight needed to make decisions about its future. And positioning itself as the authority to turn to for guidance and support. We are proud to have supported that work. If your organisation is operating in complex science, innovation or deep technology, and needs communications that combine technical credibility with strategic clarity, we would be glad to talk. 📄 Read the report: https://lnkd.in/eK-vrmY7

A shout out to the team for their amazing recent work promoting this story for RAICo, and especially to Anna King who led the pitching. The story was a complex piece of robotics integration, which created a solution to a nuclear decommissioning challenge that was widely desired in the sector, but largely unheard of outside of it. Through 𝗴𝗿𝗲𝗮𝘁 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 that brought the challenge to life, and explained the 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗶𝗻 𝗮 𝗵𝘂𝗺𝗮𝗻 𝗰𝗼𝗻𝘁𝗲𝘅𝘁, we were able to excite both specialist nuclear journalists and more generalist technology reporters. The result was 𝘀𝗶𝘅𝘁𝗲𝗲𝗻 𝗽𝗿𝗼𝗽𝗲𝗿* 𝗽𝗶𝗲𝗰𝗲𝘀 𝗼𝗳 𝗰𝗼𝘃𝗲𝗿𝗮𝗴𝗲 in serious nuclear, engineering, and robotics trades, plus local media, and a great response on LinkedIn from nuclear operators around the world. https://lnkd.in/e6ttfzQq *By 'proper' we mean written up by separate journalists for a relevant, respected publication, not copies of the press release or syndications (we got some of those too but don't count them in the sixteen).

We are hiring. Ahead of what is set to be a huge year ahead for the business we are looking for senior leaders to help us shape the road ahead. If you have significant experience at the very highest levels of science and deeptech communication, you could be exactly who we need. https://lnkd.in/eakn2p3t

Last week we saw three months of hard graft result in this 2000 word article in a national newspaper for our client, all about nuclear robotics and AI. Kudos to the Memetic team. It's absolutely outstanding. But press coverage like this doesn't just happen. It takes hours and hours of work, and the support and engagement of a willing client that trusts your judgement and experience. So kudos to RAICo too! #PR #media #sciencecomms #greatclients