lukecharles

Over the past year, lukecharles has been working with the Motor Neurone Disease (MND) Association. The project engaged with over 5,500 people to create a brand that matters. Built around the idea of Every Day Matters, the new brand was designed to bring urgency, clarity, and confidence to the UK’s leading Motor Neurone Disease charity, creating a platform that supports impact today and momentum for the future. At the heart of the identity is a logo that reflects the individual nature of MND. The ‘D’ is formed from a fingerprint, recognising that no two people experience the disease in the same way. Six unique fingerprints represent the six people diagnosed every day, each with different journeys, needs, and outcomes. MND moves fast, it takes away time, it takes away independence, and, for now, it has no cure. And every piece of support, every programme of research, every pound raised, every kind word and every day lived well matters. Client: Motor Neurone Disease (MND) Association Agency: lukecharles Creative Directors: Luke Gifford and Charles Taylor Strategy Director: Mark Radda Research Director: Abi Morris

We are delighted to see that our film for Cats Protection ‘If cats could talk’ is a finalist at the 2026 Smiley Charity Film Awards. Thank you to everyone that voted. lukecharles #smileyCFA #filmawards #catsprotection

Today, the MND Association launches its new brand. A piece of work we are incredibly proud of. Built around the brand idea Every Day Matters, the new identity brings urgency, clarity, and confidence to the UK’s leading MND charity, creating a platform designed to support impact today and momentum for the future. At the heart of the identity is a logo that reflects the individual nature of MND. The ‘D’ is formed from a fingerprint, recognising that no two people experience the disease in the same way. Six unique fingerprints represent the six people diagnosed every day, each with different journeys, needs, and outcomes. Our time working with the charity has been nothing short of inspiring. Meeting people living with MND and collaborating with a forward-thinking client team to create a brand that helps raise awareness and do more for everyone living with, or affected by, MND. Client: Motor Neurone Disease (MND) Association Agency: lukecharles Creative Directors: Luke Gifford and Charles Taylor Strategy Director: Mark Radda Research Director: Abi Morris Film Director: Max Sobol

This week saw the launch of our latest campaign for Cats Protection — If cats could talk, what would they say? Cats Protection needed a creative concept and a film to support their winter fundraising campaign, and to consolidate and build on their new brand identity. We developed a new way to tell their rehoming story from a fresh perspective — the cat’s own. ‘If cats could talk’ imagines a world where we know what our feline companions are thinking. We share their joys, their sadness, and what they would like to tell us if only they could. Client: Cats Protection Agency: lukecharles Creative Directors: Charles Taylor and Luke Gifford Strategy & Writing: Rebecca Walton Director: Max Sobol Media Agency: JAA Media

Our latest campaign for Cats Protection aired last night — If Cats Could Talk. Thank you JAA Media for another brilliant collaboration.

Learning is not just something you do, it’s something you choose. WHATCLASS is igniting a culture of choice — where artists choose to teach and fans choose to learn, unlocking a new era of growth in music and the arts. Choose an artist, Choose a class, Choose to learn. WHATCLASS is more than a learning platform. It’s becoming a powerful ecosystem of artists, fans and learners ready to revolutionise the creative industry. Thanks to the team at WHATCLASS (formerly playvirtuoso) led by Austen Smart Scott Smart Chris Byatte Rob Waddell Tom Panton for inviting us to be part of the journey. #brand #design #modernmusic #creativearts #creatoreconomy #spotify #abrsmmusic #lukecharleslukecharles Luke Gifford Charles Taylor Spotify ABRSM

This week we are excited to share our new brand for WHATCLASS, who are leading the revolution in modern music learning. Learning is not just something you do, it’s something you choose. WHATCLASS is igniting a culture of choice — where artists choose to teach and fans choose to learn, unlocking a new era of growth in music and the arts. Choose an artist, Choose a class, Choose to learn. WHATCLASS is more than a learning platform. It’s becoming a powerful ecosystem of artists, fans and learners ready to revolutionise the creative industry. Thanks to the team at WHATCLASS (formerly playvirtuoso) led by Austen Smart Scott Smart Chris Byatte Rob Waddell Tom Panton for inviting us to be part of the journey. #brand #design #modernmusic #creativearts #creatoreconomy #spotify #abrsmmusic lukecharles Spotify ABRSM