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The Motor Neurone Disease (MND) Association has launched a new visual identity, marking its most significant brand evolution in over a decade. The work was led by lukecharles in tandem with Radda Brand Limited. Mark Radda led the initial workshops, positioning and brand architecture, while Luke Gifford developed the identity and rollout system. Brand changes include a new colour palette, modernised logo and fingerprint-inspired visuals to symbolise the individuality of every person’s experience of MND. Tanya Curry CEO of the MND Association says, “While there'll be lots of talk about a new logo and a new colour, this is about much more than that – it's about us being bolder and more ambitious, striving harder and faster to improve the lives of people diagnosed with this brutal disease now and into the future.” Read more: https://lnkd.in/eXNsqJgJ