Let's Do This

Introducing the European Marathon Classics 🇪🇺 🏃♂️ Earlier this evening, an incredible new challenge series was announced - the European Marathon Classics, and we are super proud to be the official registration partner. This new partnership brings together 8 of the most iconic marathons across Europe to incentivize discovery, cross-border community, and athletic achievement - ultimately getting more people experiencing life changing events together, which is what Let's Do This is all about! As the registration partner for the European Marathon Classics, we've built a unique experience that enables runners to track their journey as they run Europe's iconic Classics, collecting E-Coins and completing the 5 Marathon challenge. Members of the European Marathon Classics include: 🇮🇹 Acea Run Rome, The Marathon 🇦🇹 Vienna City Marathon 🇪🇸 Madrid Marathon – Zurich Rock’n’Roll Running Series Madrid 🇬🇧 TCS London Marathon 🇩🇰 Copenhagen Marathon 🇵🇱 Warsaw Marathon 🇵🇹 EDP Lisbon Marathon 🇩🇪 Mainova Frankfurt Marathon We're incredibly honored to support this initiative that will inspire thousands of new start lines. Join The Challenge: https://lnkd.in/e86C9Mvp

We need to keep fighting for the future we want and I really enjoyed getting into it with Anthony Vennare. Ant thank you so much for everything you do for our community 🙏 🙏 🙏 🙏 Having studiously done none of this sort of podcast thing for the last 8 years it's been weird to start (thank you Georgia and Dom for the encouragement). It does often feel cringe and tragic but then people are so insanely lovely and supportive. It has already helped us reach people who share the same missions so it does work! Our whole team cares passionately about the work we're all doing in the industry to use AI to build the future we want for our families and to avoid all of us just ending up in the matrix. And we're passionately keen to connect with as many people who are also driving that change. I'm afraid that means I'm going to be doing more and more of these and so, for everyone's sake, please do share any feedback. Maybe DM me with the more brutal stuff - my Mum doesn't need to see that on my LinkedIn!

This Running Boom is NOT a Bubble 🏃♂️💨 A bunch of us were at the Running USA Conference last week. Yes, conferences are a lot, but it's one of my favorite weekends of the year catching up with friends and getting a pulse on where the industry at. However, while the energy was high, there’s a familiar fear in the air: Is this running spike just a phase? No. It isn't. We are riding a Third Wave of participation with the structural integrity to last years, if not decades... providing we adapt and keep providing more high quality events. The macro factors driving growth: 🤝 Be more Human: In the age of AI, with more abundance, more time, less grunt work, the need for meaning and purpose will become stronger than ever. It's no surprise that running and religion in Gen Z are growing. ✨ The AI Multiplier: Small teams are scaling at unprecedented rates thanks to AI, from automating CS to enabling strategic decisions to be made quicker with more accessible data. All this allows teams that once managed 500 runners to manage 10k+. 💰 Economic Resilience: Running is consistently counter-cyclical to the jobs market. During the 2000s economic crash, participation climbed (ref graph). When finances feel unreliable, people invest in what they can trust: health and community. We Must Adapt to Scale 💥 The boom is real, but success isn't guaranteed or equally apportioned. We are currently facing a scarcity of differentiated supply. People want experience-focused blockbuster events, and the industry must evolve. We see it in the 1.1 million applications for the London Marathon and the success of events like Diplo’s Run Club. To keep this audience, we MUST provide high-profile, can't-miss moments at the scale they demand. Our advice to partners is simple: If you have a pinnacle sell-out event, you must find ways to bring that experience to life year-round and this is the time to be ambitious - get more permits, focus on your data, and give people more of what they want. Atlanta Track Club turned their iconic Peachtree Road Race into a winter version (the Polar Opposite Peachtree) and Motiv Sports UK just announced the Saucony Shoreditch Half Marathon to tap into the insanely high demand for the Hackney Half. There's lots of other exciting things cooking too so watch this space...! Technological and social winds are blowing in our favor. This is going to be one of the most important industries to build the future we want. Yes AI has big risks, but it can also give us more time to be more human...and what's more human than running around with your mates? 

Insights are better when shared 🤝💬 Nova often uncovers answers that matter to whole teams, not just individuals. But real collaboration needs more than screenshots and copy-pasted summaries. 📸✂️ With Shared Chats in Nova, you can now: 🔗 Share full conversations, not just the final answer ⭐ Highlight key messages so everyone stays aligned 🧠 Let beta users continue the conversation together To learn more and get the whole team benefitting from Nova, see below. 👇 https://lnkd.in/ecUh6NmA

Running USA 2026: Low temperatures, high energy, and the future of the industry 🏃 🧊 We’re back from an incredible few days in St Louis for the Running USA Industry Conference! Between sub-zero miles and sharing our latest AI advances, here are the highlights from the Let’s Do This team: ✨ Nova takes center stage: It was fantastic to share Nova - our AI Growth Agent - with more of the industry and hear the incredible feedback. Huge shout out to Lucy Miller and Joshua Tuddenham for a stellar presentation and live demo. If you missed the session, please reach out - we’d love to show you how Nova is driving event growth. 🚀 Announcing emerging leaders in the LEAD Collective: We are deeply committed to supporting the future of our industry. Meeting the incredible members of this year’s Running USA LEAD Collective and hearing the missions behind their causes has us more motivated than ever to help them achieve their goals. Watch this space... 🥶 👟 Catching up over frozen miles: The below-freezing temperatures couldn't keep us inside. There’s no better way to connect with partners and friends than hitting the pavement together in the morning - even if we couldn't feel our toes! 🏆 Hall of Champions: A massive congratulations to our North American President, Mary Wittenberg who was inducted into the Running USA Hall of Champions this week. This honor recognizes her immense contributions to the industry, which were shaped by her pivotal tenure at NYRR as the first female race director of a World Major. Beyond the races, Mary has dedicated her career to making the sport more accessible to all, and we are incredibly lucky to have her part of the team at LDT. Sam Browne Lisa Pickett Peter Gardner Mary Wittenberg Lucy Miller Madeleine Raynel Jack Woodhouse Joshua Tuddenham #RunningUSA2026 #RunningUSA26

The Running USA Hall of Champions is reserved for those who move the needle in our industry - and we couldn't think of anyone more deserving than Mary Wittenberg! Her vision, compassion, and leadership has been a driving force behind what makes this industry so special. Seeing her honored alongside industry legends Jack Fleming and Joe Moreno is a testament to her incredible career and impact she has made on the people and participants within our industry. Well done, Mary Wittenberg! We are so proud to have your leadership and vision at Let's Do This. 💙

“What gets measured gets managed.” We all know the mantra, but for event organizers, the challenge isn’t usually a lack of data - it’s having too much of it without the right context. Whether your North Star for 2026 is boosting registrations, increasing charity donations, or selling out in record time, Nova can help: 🎯 Set the RIGHT goals: Tailored to you, ambitious but achievable 📊 Surface what matters: Nova highlights the specific metrics and suggested actions that actually move the needle throughout your sales window  🚂 Stay on track: The handy progress tracker on the homepage allows you to see exactly how you're performing in real-time Check out the link for more info: https://lnkd.in/exVZSVqg

The LDT Team Are Headed to St Louis 🏃♀️ The Let’s Do This team is going to Running USA this weekend and would love to connect! Some of the things we're most looking forward to sharing with you are: 👏 The 2026 LEAD Collective: We’re officially launching this year’s cohort alongside our partners Running USA Monday 2/2, 11.30am-12.30pm, Grand Ballroom DEF 📈 How to Use AI to Grow Your Event : We’ll be sharing how to grow your events through our AI tools Monday 2.2, 3.45pm-4.30pm, Grand C We’re bringing a full squad with us - from data scientists, product, marketing, GTM and sales - to ensure we can support whatever your goals are for 2026. If you’re around, please stop by and say hello. It’s always the best part of the weekend to see our partners and meet people across the industry in person. See you there! #RunningUSA26 Mary Wittenberg Lucy Miller Madeleine Raynel Sam Browne Doug Hazell Peter Gardner Lisa Pickett Joshua Tuddenham