⚡📉 IRAN WAR: Geopolitical shocks don’t break planning models. Static assumptions do. The Iran conflict is another reminder that volatility is now structural-not episodic. In our latest analysis, we show why: 1/ Macro signals must be translated into product- and region-specific outcomes 2/ Correlation is not the same as cost exposure 3/ Scenario-based decision intelligence is no longer optional This is exactly why we built Interlytics Market Forecaster & Decision Intelligence Suite — to help leadership teams turn uncertainty into structured choice. Drop a comment or DM us — we'll send the full analysis straight to your inbox. Dr. M. Nomman Ahmed | Tasleem Ahmed | Sara Álvarez González, PhD | Jerry Raphael | Klaus Rosenberg | Warrick Steptoe #Interlytics #DecisionIntelligence #AdvancedAnalytics #AgStrategy #Kynetec
Kynetec
Market Research
Newbury, Berkshire 64,809 followers
Measure | Predict | Grow
About us
Powering progress in agriculture and animal health. Cultivating growth through informed decisions. At Kynetec, we're passionate about providing our clients with the insights and data they need to make informed decisions in agriculture, animal health and sustainability. As a global leader in our field, we've built a reputation for delivering unparalleled data, analytics, predictions, and insights that enable our clients to win. What sets us apart is our direct access to the markets we serve - farmers, veterinarians, pet owners, and agricultural experts - and our deep understanding of the complex dynamics that shape those markets. We don't just collect data; we draw on the expertise of our people, our predictive analytics, and our extensive resources and benchmarks to help our clients gain a complete and unique understanding of their markets. Our mission is simple: to empower our clients with the tools and insights they need to drive growth and succeed in an ever-changing landscape. Using data, analytics and insights, we’re here to help our clients make strategic decisions, develop new products, build a more sustainable business, or perfect their marketing and sales strategies. - Data across 80 countries - Connecting with hundreds of thousands of vets, farmers, pet owners and key opinion leaders - Processing more than 10 billion data points annually
- Website
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http://www.kynetec.com
External link for Kynetec
- Industry
- Market Research
- Company size
- 501-1,000 employees
- Headquarters
- Newbury, Berkshire
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Market Research, Data Infrastructure & Analytics, Information Services, Customer Insights, Agriculture, Animal Health & Nutrition, Sustainability, Global Reach, Data & Marketing Science, Sector Expertise, Market Trends, Market Forecasts, and Full-service Offering
Locations
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Primary
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Weston Court, Weston
Newbury, Berkshire RG20 8JE, GB
Employees at Kynetec
Updates
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We're proud to share that Kynetec has been selected to present at StatEO26 — the European Space Agency's conference on Earth Observation for Official Statistics and Policy Indicators, held at ESA-ESRIN. Our contribution, "Designing Impact-Aware EO Statistics as a Force Multiplier," explores how EO-based public statistics can be structured for systematic reuse — and what it would take to close the gap between satellite monitoring and operational agricultural decision-making. To ground the framework, we draw on Kynetec's experience building the Global Crop Protection Demand Forecaster inside our Interlytics platform: a tool that cross-references grower-level data, macroeconomic indicators, and climate projections to deliver market forecasts across 40+ countries and 14 crop groups — so commercial, strategy, and supply chain teams can anticipate demand before it materialises. The question we bring to StatEO26: how do we design public EO statistics so they can feed directly into this kind of decision infrastructure? We look forward to contributing to this dialogue alongside ESA, Eurostat, FAO, UNSD, JRC, EEA, and other global partners. #EarthObservation #AgriculturalIntelligence #StatEO26 #CropProtection #Interlytics #Kynetec
Happy to share that 𝐊𝐲𝐧𝐞𝐭𝐞𝐜’s work has been accepted for presentation at 𝐒𝐭𝐚𝐭𝐄𝐎𝟐𝟔, the 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐒𝐩𝐚𝐜𝐞 𝐀𝐠𝐞𝐧𝐜𝐲’s conference on Earth Observation (EO) for Official Statistics and Policy Indicators at ESA-ESRIN. Our contribution, “𝐃𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐈𝐦𝐩𝐚𝐜𝐭‑𝐀𝐰𝐚𝐫𝐞 𝐄𝐎 𝐒𝐭𝐚𝐭𝐢𝐬𝐭𝐢𝐜𝐬 𝐚𝐬 𝐚 𝐅𝐨𝐫𝐜𝐞 𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐢𝐞𝐫” presents a conceptual framework for how EO‑based public statistics can be designed with explicit reuse and real‑world impact in mind, strengthening the connection between EO monitoring, official statistics, and agricultural decision‑making. The framework is illustrated through 𝐊𝐲𝐧𝐞𝐭𝐞𝐜’𝐬 𝐆𝐥𝐨𝐛𝐚𝐥 𝐂𝐫𝐨𝐩 𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐃𝐞𝐦𝐚𝐧𝐝 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐞𝐫, which provides early visibility on crop protection needs and supports timely input availability for farmers and supply chains across 40+ countries and a wide range of crops. We’re pleased to contribute to this important dialogue alongside ESA, Eurostat, FAO, UNSD, JRC, EEA, and other global partners working at the intersection of satellite data, statistics, policy reporting, and agricultural intelligence.
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How do you make the business case for supply chain resilience all the way to your CFO? Resilience isn't new for procurement or finance teams. What's new is the need to connect sustainability commitments to real supply risk. And that requires better data on how production systems actually operate. Kynetec's Global Sustainability Lead Rob Fetter sat down with Sustainability Online to discuss why primary data is critical for understanding where supply is stable, where it isn't, and how to prioritize resilience where it actually matters for the business. 🔗 Read the full interview: https://lnkd.in/ddpHsesY #SupplyChainResilience #Sustainability #AgriculturalData #Kynetec
INTERVIEW: Kynetec's Rob Fetter talks to SustainabilityOnline about the need to support resilience investments with actionable data. 📊 "I think sometimes that when it comes to supply chain resilience, the conversation still has some maturing to do." 🗣️ https://lnkd.in/ddpHsesY
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3 years ago, we started tracking how the cost-of-living crisis was hitting the veterinary industry. 🐾 Today, the 6th edition of the Kynetec Cost of Living Tracker is out: 6 waves of data, 6 countries, 3500+ vets and pet owners surveyed every wave. Get the longitudinal view no one else has. The data tells a clear story. Swipe to see it then download the free report 👇 https://lnkd.in/eCjftzwH Need the complete dataset — all 6 markets, vet nurses/techs, pet owner behaviour in depth? Reach out to Tanya Michelsen: tanya.michelsen@kynetec.com 📩 What's the finding that surprised you most? 💬 #AnimalHealth #VeterinaryIndustry #CostOfLiving #MarketIntelligence #Kynetec
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Can’t wait to celebrate with the industry on 27 March. 🏆 We’re proud to sponsor the Best New Product Award at this year’s Veterinary Marketing Awards. Bringing a new product to market in animal health is no small feat. Behind every launch is years of research, clinical evidence, and commercial conviction. This award exists to recognise exactly that.
✨ Sponsor Spotlight As we count down to the Veterinary Marketing Awards, we’re shining a light on more of the award categories and the brilliant organisations supporting them. 🏆 Advertising Award – sponsored by Wiley Vet Record and In Practice are the trusted journals of the British Veterinary Association, reaching over 19,000 veterinary professionals across the UK. Engage vets where they seek knowledge. 🏆 Best New Product Award – sponsored by Kynetec Kynetec is a global provider of data, analytics, and insights in animal health, nutrition and agriculture, empowering animal health, nutrition, and agricultural companies to make data-driven decisions through insights spanning more than 80 countries to help them build winning strategies and brands. 🏆 Digital Innovation Award – sponsored by Wolf Learning Consulting Specialising in innovative and impactful learning, Wolf Learning Consulting brings education strategies, experiences, and technologies to deliver meaningful value to animal health campaigns. Thank you to our category sponsors for helping make the VMAs possible and for supporting excellence across veterinary marketing. ✨ We can’t wait to celebrate with you on 27 March as we Unleash the Fabulous. 🎟️ Secure your place at the awards now - https://lnkd.in/es6j2mMT
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Stay tuned: new insights from Kynetec’s Cost of Living Tracker – Wave 6 are coming, highlighting how financial pressures continue to reshape the veterinary landscape.
🌟 Coming Soon: Kynetec's Cost of Living Tracker — Wave 6 🌟 Since December 2022, our Cost of Living tracker has been monitoring how financial pressures are shaping the veterinary and pet owner landscape. Now entering its 6th wave, with fieldwork completed in December 2025, we’re excited to share what’s 𝒄𝒉𝒂𝒏𝒈𝒆𝒅 𝒐𝒗𝒆𝒓 𝒕𝒉𝒆 𝒑𝒂𝒔𝒕 𝒕𝒉𝒓𝒆𝒆 𝒚𝒆𝒂𝒓𝒔 — and the 𝒔𝒊𝒈𝒏𝒂𝒍𝒔 𝒆𝒎𝒆𝒓𝒈𝒊𝒏𝒈 𝒇𝒐𝒓 𝒕𝒉𝒆 𝒇𝒖𝒕𝒖𝒓𝒆. In this latest wave, you can expect insights into: 💸 𝐏𝐞𝐫𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐏𝐫𝐞𝐬𝐬𝐮𝐫𝐞 𝐨𝐧 𝐕𝐞𝐭𝐞𝐫𝐢𝐧𝐚𝐫𝐢𝐚𝐧𝐬 Despite expectations of recovery, veterinarians continue to face sustained — and in some markets, worsening — financial strain and worry. 🐾 𝐏𝐞𝐭 𝐎𝐰𝐧𝐞𝐫𝐬’ 𝐅𝐢𝐧𝐚𝐧𝐜𝐢����𝐥 𝐎𝐮𝐭𝐥𝐨𝐨𝐤 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 In contrast, many pet owners are beginning to experience financial relief, with conditions improving across most markets. 🛍️ 𝐑𝐞𝐝𝐮𝐜𝐞𝐝 𝐂𝐮𝐭𝐛𝐚𝐜𝐤𝐬 𝐢𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠 While personal spending cutbacks among pet owners are easing, we observe no such impact on how they engage with pet care. 🩺 𝐀 𝐑𝐞𝐛𝐨𝐮𝐧𝐝 𝐢𝐧 𝐏𝐫𝐞𝐯𝐞𝐧𝐭𝐢𝐯𝐞 𝐕𝐞𝐭𝐞𝐫𝐢𝐧𝐚𝐫𝐲 𝐂𝐚𝐫𝐞 After earlier declines, preventive care is showing encouraging signs of recovery, suggesting renewed engagement and confidence. 📊 𝐅𝐮𝐥𝐥 𝐫𝐞𝐩𝐨𝐫𝐭 𝐜𝐨𝐦𝐢𝐧𝐠 𝐬𝐨𝐨𝐧. Stay tuned for a deep dive into what’s driving these trends — and what they mean for the veterinary sector moving forward. #veterinarycare #costofliving #animalhealth #petcare
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📍 Meet Kynetec at Succeet 26 in Wiesbaden In two weeks, Christina Gronowski and Katrin Draese will be attending Succeet to connect, exchange on current market challenges, and discuss how data and insights can support better decision-making across the industry. If you’re attending and would like to meet, it is the perfect time to reach out.
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📈Brazil’s adjuvant market has doubled in just 5 years Thank you to AgroPages Media for highlighting the evolving dynamics of Brazil’s adjuvant market in this in-depth article. Our latest data shows the market value has nearly doubled over the past five years, growing from $300 million to $600 million by 2025. Within a broader Brazilian crop input market projected at $42 billion in 2025, adjuvants (which improve pesticide and fertilizer efficiency) are emerging as a strategic growth segment. But the real story goes beyond growth. Behind the numbers, the market is being reshaped by: ⚖️ Regulatory transition 📏 Efforts toward quality standardisation 🌱 Increasing sustainability pressure 🔄 Shifts in competitive positioning In fast-evolving segments like this, understanding what is truly driving change and not just the headline figures, is essential for decision-making. Read the full story here 👉 https://lnkd.in/ep5ym77m
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🔄 Proud to see Kynetec partnering with dsm-firmenich Animal Nutrition & Health to enhance how environmental footprints are measured in animal feed. By bringing field-level, region-specific crop production data into the Sustell™ platform, this collaboration enables more accurate LCAs, better benchmarking, and more credible sustainability reporting across the feed and protein value chain. Worth a read 👇 https://lnkd.in/d5iQbKqb Dr. David Nickell, Global VP Sustainability and Business Solutions at dsm-firmenich Animal Nutrition & Health Dr. Rob Fetter, Global Sustainability Lead at Kynetec
dsm-firmenich Animal Nutrition & Health has partnered with Kynetec to integrate high-quality, field-level crop data into Sustell™. This collaboration enables more precise measurement of environmental footprints across the animal feed and protein value chain. 𝗖𝗹𝗶𝗰𝗸 𝘁𝗼 𝗿𝗲𝗮𝗱 𝗺𝗼𝗿𝗲 👉 https://lnkd.in/d5iQbKqb Dr. David Nickell, Global VP Sustainability and Business Solutions at dsm-firmenich Animal Nutrition & Health Dr. Rob Fetter, Global Sustainability Lead at Kynetec #AnimalFeed #AnimalHealth #AnimalNutrition #dsmfirmenich #FeedIngredients #FeedRawMaterials #Kynetec #Sustell
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🚀 𝐍𝐞𝐰 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭 🚀 We’re excited to announce Kynetec’s collaboration with dsm-firmenich’s Sustell™ platform, the industry-leading life cycle assessment solution for animal protein. Through this partnership, Kynetec will provide regionally representative feed-crop emission factors to Sustell™ users — supporting more accurate, transparent, and science-based environmental footprinting across animal protein systems, while enabling more informed sourcing, investment, and supplier engagement decisions. Together with dsm-firmenich, we’re helping enable more precise footprinting, better decision-making, and more sustainable animal protein value chains worldwide. 👉 Learn more about the partnership https://lnkd.in/emtifMw8 #Sustainability #AgData #DataDriven #LifeCycleAssessment #EnvironmentalImpact #ESG #Kynetec #Sustell #DSMfirmenich
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