Impera Analytics

Digital exclusion is not just about internet access. It’s about whether digital systems are actually usable for the people who rely on them most. In partnership with Gedling Borough Council and Socitm, Impera Analytics served as the evaluator for a digital inclusion pilot funded by DSIT — helping assess what was working, what barriers residents were facing, and where systems were falling short. Using a triangulated data approach combining the Index of Multiple Deprivation, the Digital Exclusion Risk Index, and the Digital Propensity Index, the project identified communities most at risk of digital exclusion and developed an evidence-led intervention strategy. What emerged was revealing. While affordability and connectivity mattered, the biggest barrier residents described was usability. Residents reported: • NHS identity verification processes so complex they abandoned them • Online forms requiring constant switching between apps • Technical language in GP and benefits systems • Pop-up ads and AI-generated content reducing trust • Young carers struggling to navigate systems on behalf of others Across engagement activities, usability challenges were mentioned more frequently than cost, skills, or device access. This pilot reinforced something critical: Digital inclusion is not solved simply by getting people online. It requires services designed around real human behaviour, accessibility, trust, and lived experience. At Impera Analytics, we were proud to support the evaluation framework, validate the data-driven targeting methodology, and help translate resident experiences into evidence robust enough to inform future policy and practice. Because the digital divide is not only a technology issue. It is an equity issue. https://lnkd.in/eP7mgx5Q #DigitalInclusion #LocalGovernment #PublicSector #SocialImpact #DataDrivenDecisionMaking #CommunityEngagement #DigitalEquity #Policy #Socitm #ImperaAnalytics

As councils become more data-driven, the accuracy of address and street data has never mattered more. The challenge is that places are constantly changing. New developments emerge, buildings are subdivided, streets evolve, and organisations move. Yet the intelligence needed to keep the LLPG and LSG updated often sits fragmented across departments. The opportunity? Turning internal departmental data into proactive “change intelligence.” When planning, licensing, electoral registration, council tax, highways, and other services share trusted property and street information, gazetteers become more than a dataset. They become a living, authoritative reflection of place. This creates real impact: • More accurate and current LLPG and LSG data • Faster identification of omissions and inconsistencies • Improved emergency response and public safety • Stronger trust in corporate data • Reduced duplication across siloed systems • Better service delivery across the authority Ultimately, residents experience the council as one organisation. Joined-up data is part of joined-up government. The value of definitive data multiplies when it is maintained once and used across the entire authority. Read more here: https://lnkd.in/etz6ytcP

Most demographic data lives across disconnected spreadsheets, reports, and systems. By the time teams bring it together, the moment to act has often already passed. With the Population Profile dashboard in Place Insight, local authorities and organisations can explore key demographic insights in one structured, easy-to-understand view — from age distribution and health to ethnicity, religion, qualifications, disability, and more. Instead of spending days searching for context, teams can focus on understanding what the data is actually saying about their communities. The goal isn’t just access to data. It’s creating a clearer picture of place. ✔ Population insights in one view ✔ Easy-to-understand visual benchmarking ✔ Faster evidence gathering for strategy and planning ✔ Better understanding of local community needs Because good decisions start with understanding the people behind the numbers. https://lnkd.in/gQdfDptv #PlaceInsight #LocalGovernment #DataAnalytics #PopulationData #SocialProgress #CommunityInsights #PublicSector #DataStorytelling #PlaceBasedInsights #DecisionMaking

New guidance published on how best to share #LLPG and #LSG data can be access here: https://lnkd.in/etz6ytcP

Most place-based decisions start with fragmented spreadsheets, disconnected reports, and hours spent trying to piece together context. Population Profile changes that. With Place Insight, demographic data is brought into one structured, visual dashboard — helping teams quickly understand who lives in an area, how communities are changing, and where pressures may emerge. From age distribution and health to ethnicity, disability, qualifications, and household data, everything is connected in one place so you can move from scattered information to clearer decision-making. Because understanding place starts with understanding people. Explore how Place Insight helps turn demographic data into actionable insight. https://lnkd.in/gQdfDptv #PlaceInsight #LocalGovernment #PopulationData #DataAnalytics #SocialProgress #CommunityInsights #PlaceBasedData #PublicSector #DataDrivenDecisionMaking #LocalAuthorities

We're excited to be speaking at the GeoPlace Annual Conference this Thursday! We'll be joining colleagues from GeoPlace to explore a topic that’s becoming increasingly critical for every local authority and public‑sector organisation: 🔍 Unlocking change intelligence by breaking down internal data‑sharing barriers. We’ll be covering: - What change intelligence actually is - Why internal data sharing CAN and SHOULD happen - The real blockers (spoiler: it’s rarely GDPR) - How better intelligence improves data quality, service efficiency and proactive maintenance And… the launch of brand‑new guidance developed by GeoPlace & Impera Analytics, which has been independently reviewed. If your work touches addresses, streets, data governance, or service transformation, this session will give you practical clarity and a framework you can take straight back to your organisation. 📅 Thursday, GeoPlace Annual Conference 🕙 Join us for the session and the guidance launch Looking forward to seeing many of you there.

Most place-based decisions don’t fail because of a lack of data. They fail because teams can’t easily see how issues connect. The Indicator Comparison dashboard in Place Insight helps local authorities, analysts, and strategy teams explore relationships between indicators across 302 areas — so you can identify patterns, compare performance, and understand what’s actually driving outcomes in a place. With interactive benchmarking tools you can: • Compare two indicators across years and regions • Spot strong performers and outliers • Identify connected pressures and opportunities • Explore trends behind social progress, deprivation, housing, health, trust, and more • Turn fragmented local government data into clearer strategic insight Because better decisions come from understanding the relationship between indicators — not just viewing them in isolation. If your team is working on prevention, place strategy, ESG, social value, regeneration, or public service transformation, this is built for you. Explore the dashboard and see the bigger picture. https://lnkd.in/gQdfDptv #PlaceInsight #LocalGovernment #DataAnalytics #SocialProgress #PlaceBasedAnalysis #PublicSector #DataDrivenDecisionMaking #Benchmarking #ESG #SocialValue #UrbanPlanning #CommunityInsights #PolicyMaking #LocalAuthority #GeospatialData

Most place-based decisions are not made from a single moment in time. They are made by understanding what is changing, where momentum is building, and where intervention may be needed before pressures escalate. The Year Comparison dashboard in Place Insight helps you track performance across multiple years — giving you a clearer view of trends, shifts, and emerging patterns across places. 📈 Compare progress over time 📍 Benchmark areas side-by-side 🔍 Identify long-term patterns and change ⚡ Switch between table, bar chart, and line chart views for deeper analysis Because better decisions come from understanding not just where a place is — but where it is heading. Explore Place Insight and see the story behind the data. https://lnkd.in/gQdfDptv #PlaceInsight #DataAnalytics #LocalGovernment #PlaceBasedAnalysis #SocialProgress #DataVisualization #Policy #Benchmarking #PublicSector #EvidenceBasedDecisionMaking

Most place-based decisions begin with the same question: Who actually lives here? The Population Profile dashboard brings together key demographic insights into one clear, structured view — from age distribution and health to ethnicity, religion, disability, qualifications, and more. No scattered spreadsheets. No switching between sources. Just a complete picture of place, all in one dashboard. Built to support: 📍 Evidence-based planning 📊 Service design and strategy 🏛️ Local authority decision-making 📱 Clear insight across desktop and mobile Because understanding communities should be simple before decisions become complex. Want to see how Place Insight helps turn fragmented data into actionable understanding? Send us a message or explore the platform to learn more https://lnkd.in/gQdfDptv #PlaceInsight #LocalGovernment #DataAnalytics #PopulationInsights #PlaceBasedData #PublicSector #SocialValue #Planning #DataStorytelling #EvidenceBasedPolicy

Most place-based decisions don’t fail because of a lack of data. They fail because the comparison is unclear. The Geographic Comparison dashboard in Place Insight helps you benchmark areas, explore regional differences, and identify where outcomes are strongest — all in one view. Compare by: 📍 Region 📊 Indicator 📅 Year Switch between table, bar chart, and scatter plot views to explore the data from different angles and uncover patterns faster. Because better decisions start with clearer comparisons. Want to see how your area compares? Get in touch to explore the Place Insight platform. #PlaceInsight #LocalGovernment #DataAnalytics #PlaceBasedAnalysis #SocialProgress #Benchmarking #PublicSector #DataDrivenDecisionMaking #LocalAuthorities #GeographicAnalysis #PublicPolicy #CommunityInsights #UrbanPlanning #UKLocalGovernment #DataVisualization #ESG #StrategicPlanning #PolicyMaking #GovTech #PlaceBasedPolicy