Today we celebrate an incredible milestone—Keith Ordway's retirement after more than 26.5 years with First Line Ltd. Keith, your dedication, hard work, and commitment over the years have made a lasting impact on the company and everyone who’s had the pleasure of working with you. Your experience and wisdom will truly be missed. Pictured here with Dan Joyner (Managing Director) and Kelvin Olds (IT, Product & Marketing Director), we are marking the occasion today with a send-off Keith deserves. From all the staff past and present who have worked with you at First Line, we wish you all the very best in this next chapter—may it be filled with relaxation, new adventures, and plenty of time to enjoy the things you love most (no alarms, no emails… just as it should be!). Congratulations on a well-earned retirement, Keith
First Line Ltd
Motor Vehicle Manufacturing
Banbury, oxon 5,305 followers
YOUR FIRST CHOICE FOR VEHICLE PARTS
About us
First Line Ltd is an established world-wide supplier with over 35 years’ experience supplying premium quality automotive components to the vehicle aftermarket. The comprehensive portfolio offers an extensive range of over 40,000 references of Chassis, Engine and Braking components for all makes of vehicle. With the headquarters located in Oxfordshire, England, and with multiple locations around the world, First Line is proud to be a global supplier to the independent repair sector. First Line Ltd has strong, longstanding relationships with its manufacturing partners that enables the company to offer a consistent level of premium quality products, and more importantly, it’s the robustness of of the internal processes and experience of staff, meaning everything that is supplied is going to be perfect for application. In 2006, the 100 year old Borg & Beck brand was purchased by First Line, who have invested heavily in new product development and to bring the range up to date and increase the product portfolio. The Key Parts brand is quite simply a competitive alternative to the First Line and Borg & Beck brands. Introduced by First Line Ltd in 2012, the Key Parts range covers only the high volume references aimed at meeting the price conscious side of the aftermarket without compromising the quality.
- Website
-
http://www.firstlineltd.com
External link for First Line Ltd
- Industry
- Motor Vehicle Manufacturing
- Company size
- 51-200 employees
- Headquarters
- Banbury, oxon
- Type
- Privately Held
- Founded
- 1983
- Specialties
- Automotive Aftermarket Parts
Locations
-
Primary
Get directions
Chalker Way
Banbury, oxon OX16 4XD, GB
Employees at First Line Ltd
Updates
-
EVs and hybrids are no longer the future — they’re the UK aftermarket’s reality in 2026. First Line Ltd. is helping independent garages adapt with confidence, offering 3,000+ hybrid parts and 1,500+ EV parts across essential service categories like braking, steering & suspension and wheel bearings, covering a growing number of high-volume models, including popular MG electric platforms. With 500+ new parts added last year and a focus on quality, sustainability, and durable, eco-conscious components, First Line ensures garages can service electrified vehicles safely, reliably, and efficiently.
-
-
74 new references have been introduced to the First Line range this month! Here are just a few of the highlights. The complete list can be found online. webcat.firstline.co.uk #FirstLine #NewProduct #webcatFirstLine #whatsnew
-
🛠️ Workshop Tip of the Month – Water Pumps 💧 A reliable water pump keeps engines cool and prevents costly damage. Therefore it is vital to always: ✅ Check for leaks or unusual noises – early warning signs of failure ✅ Inspect the drive belt/chain for wear or tension issues ✅ Replace according to manufacturer recommendations for peak performance ✅ Use premium First Line water pumps for durability and long-term engine protection 💡 Pro Tip: A high-quality water pump not only prevents overheating but also supports engine efficiency and reliability over time.
-
-
🚀 Gear Up! Explore Our Workshop Installation Videos for Gear Control Cables https://lnkd.in/eVVNWWSk
-
-
🔧 Know Your Rights: Servicing Outside the Dealer Network Thanks to the Block Exemption Regulation (BER), you’re free to service your vehicle at any independent garage—without invalidating your vehicle manufacturer's warranty. ✅ Use of OE-matching quality parts is fully compliant ✅ Independent garages have access to technical data ✅ Lower servicing costs without sacrificing quality At First Line, we supply premium components that meet or exceed BER requirements, giving you peace of mind and genuine value. Questions? Get in touch via our Contact Us page or call our in house technical team
-
-
63 new references have been introduced to the First Line range this month! Here are just a few of the highlights. The complete list can be found online. webcat.firstline.co.uk #FirstLine #NewProduct #webcatFirstLine #whatsnew
-
From OE data to workshop-ready: see how every First Line part is tested, checked and approved before it becomes available for sale https://lnkd.in/eNr4W5fp
-
-
🔄 Workshop Tip of the Month – Wheel Bearings: Contamination Clean bearings last longer. Dirt, water, and debris entering a bearing can cause premature wear, noise, and failure. Always thoroughly clean the hub, bearing seat, and surrounding components before fitting new bearings. First Line Ltd recommends replacing any relevant seals when fitting new bearings to help prevent contamination and ensure long service life. 🛑 Clean components + correct installation + First Line bearing quality = smooth, quiet rotation you can trust.
-