Dusted

Dusted wins Gold at Transform Awards 2026, with eight total accolades across Mahindra Electric Origin SUVs and Cubic³ → https://lnkd.in/eJaUEzm8 Another year at Transform. Another reminder of what happens when ambition is carried through with clarity, conviction and execution that lands in the real world. We win awards. For our clients. 🥇Gold Mahindra – Best Visual Identity by Sector (Automotive) 🥈Silver Mahindra – Best Brand Architecture Solution Mahindra – Best Implementation of a Brand Development Mahindra – Best Creative Development of a New Brand Cubic³ – Best Visual Identity by Sector 🥉Bronze Cubic³ – Best Use of a Visual Property Cubic³ – Best Creative Strategy (Business) Cubic³ – Best Digital Transformation A huge thank you to Mahindra and Cubic³ for trusting us with your vision, your ambition, and for the partnership every step of the way. And thank you Transform magazine for the awards. Hands on. All in. Getting things Done & Dusted. #AwardWinningBrands #TransformAwardsEurope #AutomotiveBranding #TechBranding

One brand. Every place that matters. See how we helped dormakaba unify into one global leader post-merger → https://lnkd.in/eGtFMysy BAU Insights' digitalBAU puts the focus on how digital solutions are reshaping the built environment. Smarter buildings. Seamless access. Technology that works everywhere people move. Our work with dormakaba speaks directly to that ambition. Following a major merger, two global leaders needed to become one. One story. One system. One brand that could scale across products, places and people. We rebuilt dormakaba from the inside out. From proposition and architecture to identity, motion, digital and physical touchpoints. A brand rooted in trust, proven by design, and crafted to perform across every environment it serves. Because in construction and manufacturing, clarity isn’t cosmetic. It’s commercial. Explore the case study.

We sat down once again with our Creative Director, Paul Marten, to unpack what it takes to move brands in categories that rarely shift → https://lnkd.in/eqe7V-ys From manufacturing and automotive to consumer tech, these are the award-winning brands that stepped beyond category convention. And built something sharper in its place. Read the full piece for Paul’s take on turning ambition into Distinctly Different brands. And thank you to Transform magazine for this year's nominations at the #TransformAwardsEurope

With the Transform Awards around the corner, we sat with our Creative Director, Paul Marten, to reflect on what made our past wins award-worthy → https://lnkd.in/ec9B4dnY From enterprise tech to biotech, agriculture to consumer electronics, these are projects shaped by ambition. Ours. And our clients’. Read the full piece and see what it really takes to create Distinctly Different brands. And thank you to Transform magazine for this year's nominations. #TransformAwardsEurope #AwardWinningAgency #AwardWinningBrands

When every second counts, real intelligence matters. See how we helped @mymediset redefine medtech logistics → https://lnkd.in/eKz2gwzk WHX Dubai is setting the agenda for what healthcare needs next. Smarter systems. Joined-up ecosystems. Technology that performs when lives depend on it. Our work with mymediset speaks directly to that future. A brand and digital transformation built around real-time, SAP-native intelligence. Designed to bring clarity, confidence and precision to one of healthcare’s most complex supply chains. From strategy to identity to a high-performance digital platform, we helped mymediset turn technical superiority into a clear, differentiated story. One that resonates with global medtech leaders, private equity partners and healthcare decision-makers alike. Explore the case study and see how real intelligence drives real impact.

From connectivity to clarity. See how we helped Cubic³ turn complex IoT intelligence into a high-performance website → https://lnkd.in/eD5ja8jS IoT Tech Expo puts the spotlight on what’s powering the next generation of manufacturing, transport and smart cities. Connected ecosystems. Software-defined platforms. Intelligence at scale. Our work with Cubic³ sits right at that intersection. Following a major rebrand and significant investment, Cubic³ needed a website that matched the ambition of their platform. Clear architecture. Intuitive UX. Dynamic storytelling. All designed to make complex IoT systems feel simple, intelligent and global. Built from the ground up, the new site translates category leadership into digital performance. More engagement. Deeper journeys. Clearer intent. Read the case study and see how clarity drives connection.

Care meets commerce at CES 2026. Read our latest article on MedTech’s defining moment → https://lnkd.in/eGRBqaqZ The recent CES 2026 blurred the line even further between patient wellbeing and enterprise healthcare. Because, as Hon Pak, Head of Digital Health Team at Samsung Electronics, put it during one Digital Health panel, the relationship between patient and physician is “sacred”. A reminder that digital healthcare is emotional and ethical, not just technical and commercial. In our latest article, we explore this alongside other tensions shaping MedTech’s next chapter: ⤷ Why consumer wellness experiences are resetting expectations for B2B MedTech platforms  ⤷ How AI and automation are raising capability, but leaving confidence behind  ⤷ Why trust is now a commercial differentiator  ⤷ What MedTech brands must do to translate intelligence into clarity, credibility and adoption Read the full article now → https://lnkd.in/eGRBqaqZ #CES2026 #DigitalHealthSummit #MedTech #MedTechBranding

It’s that time of the year again 🌟 The Transform Awards Europe 2026 shortlist has landed. And for the eighth time running, we’re right in the mix. We’re proud to see our work with Cubic³ and Mahindra Electric Origin SUVs recognised across eight categories. Ambition to vision. Vision to reality. Huge thanks to the teams at Cubic³ and Mahindra for the trust, collaboration and shared drive to push further. Award-winning work is never built in isolation. It’s built shoulder to shoulder, proving once again that we win awards. For our clients 🥂 And thank you to Transform magazine for the nominations. Read the article for the full list of nominations → https://lnkd.in/eW2fjK2G

Happy holidays from the Dusted studio ☃️❄️ As the year winds down, we’re proud of the work, the people and the partnerships that made it what it was. Brands built with ambition. And ideas pushed further. Here’s to a break well earned, fresh thinking ahead, and coming back ready to make 2026 even more Dazzlingly Different!

Brand architecture isn’t about adding brands. It’s about building value. Here’s what makes your brand Distinctly Different → https://lnkd.in/dJv2pjzM New products. New services. New labels. Portfolios can get messy fast. In our latest article, our Head of Strategy, Karl Aussia, cuts through the noise with a pragmatic look at how simplifying architecture strengthens the centre, sharpens distinction and builds more brand value where it counts.