Across the Pond | B Corp™’s cover photo
Across the Pond | B Corp™

Across the Pond | B Corp™

Advertising Services

We’re a global, independent creative agency helping tech brands create a better world. How? We make the complex, human.

About us

Across the Pond is a global, independent creative agency helping tech brands create a better world. We started life inside Google over eleven years ago and continue to work with them, and others, globally. We create strategic narratives and campaigns that people can relate to, engage with and enjoy. We make the complex, human.

Website
https://www.acrossthepond.com
Industry
Advertising Services
Company size
11-50 employees
Headquarters
London
Type
Privately Held
Founded
2008
Specialties
Creative, Brand Campaign, Brand Positioning, Advertising, Social & Influencer Content, and Customer Stories

Locations

Employees at Across the Pond | B Corp™

Updates

  • Our latest testimonial film for private equity firm Cinven uses the story of Master Builders Solutions to demonstrate the long-term value of their partnership. In complex and regulated sectors – from deep tech to private equity – we're seeing that customer success stories are a powerful tool for building trust and driving growth. Thanks for your partnership, Andrea! See more here: https://lnkd.in/eSzm9wjc

  • Listen in on this conversation we captured between Winston Weinberg, CEO and Co-Founder of Harvey, and Oz Benamram as they discuss how AI is transforming the legal sector. We joined Harvey at Legalweek in NYC to help them produce their latest Innovation Spotlight series, turning a busy industry event into a content library of stories from innovation leaders.

    𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗟𝗲𝗴𝗮𝗹; 𝗗𝗲𝗲𝗽 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀 (𝗧𝗟;𝗗𝗥) with Winston Weinberg, CEO & Co-Founder of Harvey, about the transition from the billable hour world to an AI-native future. We met again during #LegalWeek2026 to discuss how AI affects law beyond efficiency and dived into the structural transformation of the law firm business model. #NoMoFomOz: we are getting close to the "Holy Grail" when a sophisticated solo partner can run an M&A transaction with a bunch of specialized legal agents. 𝗠𝘆 𝟯 𝗕𝗶𝗴 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻:  1. 𝗧𝗵𝗲 "𝗠𝗮𝘁𝘁𝗲𝗿 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺" 𝘃𝘀. 𝗧𝗵𝗲 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁: We are moving from simple "point-and-click" AI to integrated matter spaces. Winston predicts that within 12-18 months, solo partners will manage complex deals via "command centers" of specialized agents with full access to firm data and ethical walls. I agree.   2. 𝗔𝗜 𝗮𝘀 𝗮 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗵𝗮𝗿𝗲 𝗠𝗮𝗴𝗻𝗲𝘁: AI-enabled firms are gaining market share by bundling services. By making high-volume work profitable through their AI stack, they are capturing 100% of transactions that were previously farmed out to lower-cost providers. That's a competitive moat, not just an efficiency gain. (I’d love to hear if you are seeing AI help your firm win new business already.)   3. 𝗗𝗼𝗺𝗮𝗶𝗻 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝘀 𝟴𝟬% 𝗼𝗳 𝘁𝗵𝗲 𝗕𝗮𝘁𝘁𝗹𝗲: General LLMs applied to specialized legal programs have universally failed, according to Winston, because the "how-to" of law isn't on the public internet. The compounding advantage accrues to those who combine LLMs with deep legal engineering. 𝗔 𝘁𝗶𝗽 𝗳𝗼𝗿 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗟𝗲𝗮𝗱𝗲𝗿𝘀: Winston’s advice resonated deeply: Don't just chase the partners who ask about AI because a client prompted them this morning. Find the "long-run" champions, even the junior ones, who are ready to rebuild how their practice produces work. The goal isn't just to work faster; it's to transform the relationship between the firm and the client through transparency and shared AI workspaces. 𝗙𝘂𝗹𝗹 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗯𝗲𝗹𝗼𝘄. I’d love to hear your thoughts. 𝗣.𝗦. 𝗧𝗵𝗲 𝗽𝗮𝗰𝗲 𝗼𝗳 𝗰𝗵𝗮𝗻𝗴𝗲 𝗶𝘀 𝗻𝗼𝘁 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝘀𝗹𝗼𝘄 𝗱𝗼𝘄𝗻. Winston and I co-hosted a dinner a few weeks ago, and the insights were too good to keep to ourselves (see summary here: https://lnkd.in/eVkCKi7C). So we decided to get back together and record it for you. I assumed that we’ll repeat the same topics we covered. But since late January, Harvey announced a mobile app, shared spaces for collaboration, and partnerships with Microsoft, Anthropic, and Intapp... so buckle up! #LegalInnovation #GenAI #LegalTech #HarveyAI #FutureOfLaw #LawFirmStrategy

  • Across the Pond | B Corp™ reposted this

    View organization page for Harvey

    126,077 followers

    #Legalweek2026 offered a clear snapshot of how AI is changing the legal profession. Not only are legal teams integrating the latest tech into their workflows, they're using it to unlock new market opportunities. Throughout the week, Harvey brought together industry leaders Oz Benamram, Nicola (Nikki) Shaver, Ari Kaplan, Patrick DiDomenico, and our own Farrah Pepper to speak with legal leaders about how these tools are reshaping their practice and what it means for the future of legal teams and their clients. Across panels and conversations, five themes stood out: • AI is reshaping apprenticeship and the skills lawyers need • Both the practice and business of law are evolving • Agentic workflows are changing how ROI is measured • Client expectations are rising as firms adopt AI • AI governance is now a top priority Read more in our recap: https://lnkd.in/dipRMvUR

  • Check out the highlight reel that our Content Engine produced at Legalweek in NYC for Harvey. Shot & edited live during the event, this high-speed production brings the stories of innovation leaders to life.

    View organization page for Harvey

    126,077 followers

    Listen in on highlights from Harvey Innovation Spotlights at #Legalweek2026. Industry leaders discuss how they are keeping pace with the rapidly evolving tech landscape, while ensuring governance and security remain key priorities. Focusing on the needs in six months, not just the needs of today, will be an essential part of delivering for their clients. Thank you, Farrah Pepper and Oz Benamram, for the insightful conversations, and excited for you to share our customers' perspectives

  • Across the Pond | B Corp™ reposted this

    Winston Weinberg recently said that the big theme for AI this year is multiplayer. Collaboration is particularly important in legal and professional services because of the nature of the work. But how do you do it in a way that’s secure and confidential? Harvey launched Shared Spaces to solve exactly that – a collaborative platform built in partnership with their most innovative customers. To help people understand and trust the tech, we focussed on the human story: the story of how Claudia & Ralf are using Shared Spaces to collaborate across their organisations. Thanks for your partnership on this K-Ming & Michelle – here’s to the next one! Across the Pond | B Corp™

  • Stoked to collaborate with Brice Habeger Nicholas Walsh Jake Shaw and @nicholaswu at Circle, and Jan Liphardt and @gavinwong at OpenMind to explore what happens when autonomous AI meets real-world value exchange - making the mechanics of agentic commerce feel tangible, human, and just a little bit closer.

    View organization page for Circle

    208,717 followers

    Circle  🤝 OpenMind This is just the beginning of autonomous AI transactions onchain. Watch Bits, OpenMind’s robot dog, use USDC and our new agentic commerce solution to complete real machine-to-machine nanopayments to recharge itself.

  • "Species are going extinct... If we don't capture their genetic code now, we'll lose it forever." - Erich Jarvis 'Decoding Life on Earth' - part of our campaign for Google Research was posted on X this week, and shot past 4 million views in 48 hours. Click here to see the story of how researchers are decoding the genomics of life on earth, in order to preserve it for the future. https://lnkd.in/esa77ciw #genomics #biodiversity #research Rockerfeller University Earth BioGenome Project

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  • Technical progress only translates into real progress when people understand how to use it and why it matters. #cisco #bbc #makethecomplexhuman #AIstorytelling

    The BBC is talking about the AI boom in terms of winners and carnage. That framing feels familiar. We’ve seen this pattern before. Technology accelerates. Investment follows. And then progress slows. And it isn’t always because the systems aren’t powerful, but because people can’t connect with it. #Cisco CEO Chuck Robbins captures it neatly: “The reality of what people care about is how they are going to use it in their lives.” That’s often the real dividing line. Not who builds the most advanced AI, but who creates the meaning around it. At Across the Pond | B Corp™ we see this over and again - how critical it is for technical innovation to have accompanying stories that help people understand what it’s for, how it changes their day, and whether it’s worth trusting. Without that, AI remains impressive but abstract. Easy to fear. Easy to resist. The boom will produce winners and losses. The difference may be cultural, not technical. BBC article here: https://lnkd.in/eaBwMW3a

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