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@CAP_UK

CAP

@CAP_UK
Committee of Advertising Practice. Responsible for writing and maintaining the UK Ad Codes and providing authoritative advice on the rules and @ASA_UK rulings.
London
cap.org.uk
Joined June 2012
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  • @CAP_UK
    CAP
    @CAP_UK
    Aug 27
    Promoting your expertly crafted game properly is crucial to avoiding a “you died” game over screen. If you want to prevent getting hit with a blue shell right before the finish line, would you kindly read our video game marketing tips? asa.org.uk/news/would-you…
  • @CAP_UK
    CAP
    @CAP_UK
    Aug 27
    In November 2025, the ASA published new rules which restrict certain types of food and drink advertising, coming into force 6 January 2026. This article explains more about what the less healthy product (LHF) rules say and the likely impact on ads. asa.org.uk/news/less-heal…
  • @CAP_UK
    CAP
    @CAP_UK
    Aug 27
    How should advertisers present tools that only simulate understanding, when ads must not exaggerate a product’s capabilities? This article explores the tension between AI’s perceived intelligence and its actual abilities, to predict what might come next. asa.org.uk/news/regulatin…
  • @CAP_UK
    CAP
    @CAP_UK
    Aug 13
    Don’t end up in detention, ensure your back-to-school campaigns measure up with our advice here tinyurl.com/58us9ry6
  • @CAP_UK
    CAP
    @CAP_UK
    Aug 13
    Make your jewellery ads sparkle with compliance! We look at three recent ASA rulings to help your ads gleam tinyurl.com/2ndv959c