Become a GBH
Corporate Sponsor

Reach an engaged audience across multiple platforms and
discover how a GBH corporate sponsorship can elevate your
business.

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A Step Above Commercial Media

Sponsoring public media has benefits that typical commercial outlets
cannot touch. Through the decades, GBH has earned the trust of its
audience, and this relationship presents a unique opportunity for corporate
sponsors.

A Trusted Brand
Public Media Halo Effect
Uncluttered Environment
Multiplatform Packages

A Trusted Brand

GBH is a trusted source of content that promotes educational equity, delivers unbiased news, and inspires everyone to engage with the world around them. Bostonians agree, GBH is the most trusted local media.

83%
98% of GBH 89.7 listeners agree that GBH provides information that I trust.
81%
96% of GBH TV viewers agree GBH TV is an asset to the local community.

Public Media Halo Effect

GBH sponsors benefit from the public media halo effect: our audiences trust us and – in turn – our sponsors. You can’t get that with advertising on commercial broadcasts.

60%
75% of the GBH audience prefers to purchase a product or service from a company that sponsors GBH.

Uncluttered Environment

Commercial radio and television have three to five times more promo minutes per hour. Our unique clutter-free environment means sponsor messages stand out.

Television

Comparison of promo minutes per hour

Commercial TV
Networks

Radio

Comparison of promo minutes per hour

Commercial
Radio

Multiplatform Packages

Reach your customers wherever they are with a GBH multiplatform sponsorship. Packages can include radio, TV, digital, streaming, and brand presence at live events.

Radio

Television

Digital

Other Platforms

Get to Know
Our Audience

The GBH audience is educated and culturally engaged with great buying power.

our audience

  • High Income

    61% more likely to earn a
    household income of $250K+

    Source

  • Cultured

    92% more likely to attend an
    opera or classical music concert

    Source

  • Educated

    142% more likely to have a
    master’s degree

    Source

  • Influential

    75% more likely to be in
    top management

    Source

Explore Our Platforms

Television

With our high-quality, award-winning television, GBH offers the best sponsorship opportunities on TV.

learn more

Radio

Connect with key decision makers during the AM or PM commute or anytime on GBH 89.7 or our 24/7 classical music station.

learn more

Digital

Increase the impact of your broadcast sponsorship with GBH, display ads, podcasts, live streams and newsletters.

learn more

Other Platforms

GBH is more than TV and radio. Companies can make an authentic connection with their customers by sponsoring an in-person or virtual event.

learn more
Live Events Image
  • “It feels great to be able to sponsor free and open journalism. Additionally, we’ve
    noticed that many of our customers are listeners of GBH. We’d highly recommend
    it to anyone trying to reach the Boston ecosystem – whether or not that’s
    biopharma or the community at large.”
    Mark Kalinich, MD, PhD

    Co-Founder and CSO of Watershed Informatics

  • “GBH has made the process easy, very smooth, and we received several calls
    from people inquiring about our services. Sponsoring GBH has been amazing,
    and we would recommend it to anyone else.”
    Miriam Hellweg

    Co-Owner of Blade of Grass

  • “GBH is a trusted member of this community. So being aligned with GBH that
    trust sort of transfers over to the Village Bank. Being a GBH sponsor is really
    sort of a partnership made in heaven.”
    Amy Werner

    Chief Retail and Marketing Officer of Village Bank

  • “We really appreciate the opportunity to sponsor GBH. There’s only a
    few places where you can really make an impact in a very tangible way
    and in a way that helps you feel good about making our community a
    better place. We’re happy that GBH is letting us be a part of that.”
    John Colucci

    Managing Director of McLane Middleton

  • “We chose to sponsor CRB because we believe we’re not just a business
    in the community, we’re part of the community.”
    William McDonough

    President of WJ McDonough Fence

Are you ready to get in front of your
New England customers?

Tell us your business goals and a member of our team will reach out to you
to discuss our multi-platform sponsorship packages.

Email: lcs@wgbh.org

Phone: (617) 300 3730

  • With us you get:
  • Trusted Institution
  • Engaged audience
  • Multiplatform reach

Please note that this form is for corporate sponsorship of GBH.
For all other inquiries, please contact Audience and Member Services
at (617) 300 3300.

Source