You may be surprised to learn how many programs have grown out of a simple ad campaign.
In addition to providing teachers with materials to encourage compassion among kids, we’ve also developed partnerships to support law enforcement’s efforts to fight animal cruelty and provide a helping hand to homeless animals in Baltimore, and beyond. Together, with our Softies and partners, we are determined to use our platform and reach to improve the lives of animals everywhere.
Street Kitty Medical Fund
Any kitty caretaker will tell you, it’s tough enough to raise money to help feed Baltimore’s street colonies, let alone find funding to address their medical and dental care. Currently that job falls on a handful of angels who are already stretched to the max donating their time and money to provide basic care for kitties that have been dumped by their families or born into a life on the streets. To address this need, Show Your Soft Side is setting aside $180,000 annually to provide medical assistance for feral, stray and community cats.
The Phoenix Program for Dogs
Named in honor of the dog whose story of abuse inspired the creation of the Show Your Soft Side campaign, The Phoenix Fund was created to support the medical needs of Maryland’s abused and neglected dogs. While shelters often fundraise to provide immed …
Soft Side in the Classroom
If you’re a teacher or work with kids in any capacity, we will gladly send you Soft Side materials free-of-charge. Our Softies are the kind of role models that are desperately needed these days and we believe that by sharing their stories, we not only create a better world for animals, but also build better adults.
GotCha Day Program For Kids
Show Your Soft Side has developed a program for kids ages 6 to 12 that can be used in after-school programs, youth groups and summer camps. It’s engaging, interactive and teaches kids that animals, just like people, have unique personalities that …
Soft Side’s Anti-Cruelty Reward Fund
Show Your Soft Side’s Reward Fund pays up to $5,000 for information leading to the arrest and/or charging of a person(s) with animal cruelty in Maryland. The Soft Side Anti-Cruelty Reward Fund works with the Maryland Animal Cruelty and Animal Fighting …
Maryland Animal Cruelty and Animal Fighting Task Force
We partnered informally with the Maryland Animal Cruelty and Animal Fighting Task Force (MACAFTF) when we created the Soft Side Anti-Cruelty Reward Fund. Sharing similar missions to stop animal abuse, SYSS and MACAFTF have entered into a formal agreement to work together.