GrabAds

Grab knows your food preference better than your parents do 😉 From breakfast bites to late-night cravings, we’re serving up recommendations you didn’t know you needed (but definitely want now). More and more people are using Grab not just to get food delivered, but also to discover new favourites. That shift has encouraged restaurants and merchants to up their game—optimising ratings and using our AI tools to boost their visibility where it matters. And it’s not just consumers benefiting. Restaurants and brands can also tap into these insights to rethink their strategy, and reach new audiences. Find out more about what Justin Halim has to say about the future of food and dining at this https://lnkd.in/gU43nzeu #FoodDiscovery #FoodTech #MarketStrategy #RestaurantTrends #FutureOfDining

In an opinion article for Marketing In Asia, Jennie Johnson, Head of Marketing at #GrabAds, delves into our latest Lunar New Year Insights report, exploring strategies for brands to better capture attention and spending this Spring Festival. Here’s a tip: target the Chief Family Officers – they are the ones making household purchase decisions and can help brands drive sales during festive seasons!   Check out the key takeaways here: https://lnkd.in/g7K92rpw #Grab #SuperappAdvertising #LunarNewYear #ConsumerInsights

What's influencing grocery shopping decisions this Tết? 🛒 While in-store Grab shoppers prioritise quality and freshness (65%), online buyers are all about good prices and promotions (68%) and fast delivery (47%), according to #GrabAds’ latest insights report.   With distinct and overlapping preferences, uncover how brands can finetune their offerings to meet the needs of both online and offline grocery shoppers during the celebrations: https://lnkd.in/g3DGmHwJ

Gift-giving continues to be a beloved custom during Lunar New Year, bringing families and friends closer together 🎁 #GrabAds' latest insights report reveals that gift hampers reign as the top gift choice across Singapore, Malaysia, and Vietnam this Spring Festival, spotlighting consumers’ demand for a hassle-free experience. Explore how brands can stand out by offering thoughtful gift options and guidance for festive shoppers: https://lnkd.in/g3DGmHwJ Wishing everyone a prosperous and joy-filled Year of the Snake! 🧧🐍 #Grab #LunarNewYear #ConsumerInsights

What’s on your shopping list this Lunar New Year? 🧧 According to #GrabAds' latest insights report, snacks and sweets reign supreme for family visits across Singapore, Malaysia, and Vietnam – with meat and seafood, and non-alcoholic beverages rounding out the top three. Brands in these categories should tailor their campaigns by offering bundles that maximise convenience for festive shoppers.   For more insights to boost sales this festive season, check out: https://lnkd.in/g3DGmHwJ   #Grab #LunarNewYear #ConsumerInsights

Reunion meals are more than tradition – they are the heart of Lunar New Year celebrations across Southeast Asia 🍲 #GrabAds' latest insights report reveals that the majority of Grab users in Singapore (81%), Malaysia (86%), and Vietnam (83%) are actively involved in planning these festive feasts, where loved ones gather to enjoy quality time and celebrate the new year. With food playing a central role in the celebrations, explore how F&B brands can elevate their offerings and better connect with consumers this year: https://lnkd.in/g3DGmHwJ #Grab #LunarNewYear #ConsumerInsights

This Lunar New Year, consumers across Singapore, Malaysia, and Vietnam are gearing up to splurge more, with budgets spreading across meals, groceries, and apparel. 🛒 In Singapore alone, 58% of Grab users expect to surpass their spending from last year, according to #GrabAds’ latest insights report.    Discover more country-specific insights on how brands can capture a greater share of wallet with their campaigns this Spring Festival: https://lnkd.in/g3DGmHwJ.    #Grab #LunarNewYear #ConsumerInsights

How are you gearing up to welcome the New Year? 🥂 #GrabAds' latest Year-End Insights Report shows a 26% surge in basket sizes for food orders on New Year's Eve, as consumers across the region come together and feast while counting down to the new year. On behalf of the team at GrabAds, we wish everyone a happy and prosperous new year! Let's make 2025 a year to remember 🚀 #Grab #RetailMedia #ConsumerInsights #NewYear

Running low on ideas on how to whip up your Christmas feast? According to #GrabAds’ Year-End Insights report, 40% of Grab Southeast Asia users are opting for app delivery for their festive meals – making it easier than ever to bring seasonal delights straight into the comfort of their homes.  Here’s to wishing everyone a very jolly, merry Christmas🎄🌟 May your holiday be filled with good food, great company, and plenty of cheer! #Grab #ConsumerInsights #Christmas #HappyHolidays

#Retailmedia is where performance meets the art of brand building. 🎭 Speaking at MMA Global APAC’s inaugural #IMPACTPhilippines2024, Justin Halim, Regional Head, Managed Enterprise Business at #Grab, delved into how brands and marketers in the #Philippines can tap into this growing channel to power full-funnel campaigns – from elevating brand visibility to ensuring products are discoverable when consumers are ready to make purchases.     Congratulations MMA Global APAC on yet another incredible milestone! #GrabAds #DigitalMarketing #SuperappAdvertising #BrandBuilding