UM APAC

In a market where uncertainty is the only certainty, what should agencies be doing differently? CEO Stephanie Douglas-Neal shared why possibility led thinking matters more than ever. As supply chains shift, costs fluctuate, and market conditions evolve faster than forecasts can keep up, agencies have a choice: retreat to what feels safe or help clients see what’s possible. Read more on Mediaweek Australia 👉 https://lnkd.in/gq-73ixe

👑 Lodestar UM #India's Lokita Rathod has recently been recognised as a winner at the NavaBharat Inspirational Women’s Achiever Awards 2026! The recognition celebrates women who are shaping industries, driving meaningful impact, and leading with conviction. It is a tribute to individuals whose journeys continue to inspire progress and possibility for others. Congratulations, Lokita! 💐 #FullColourMedia #StandAgainstBland UM Worldwide

Hot off the press! Ligi Chang chimes in on the governance and compliance of livestreaming commerce! Read the full Campaign Asia-Pacific article here 👉 https://lnkd.in/gMTf7Zhk

We're thrilled to announce our success at the recent FOMA (Festival of Media APAC) awards, bringing home three prestigious accolades!   This recognition underscores our dedication to innovative media opportunities that deliver truly outstanding results. So grateful to our clients and amazing team for this shared achievement: 🥈 Silver - Best Communications Strategy for RSV - Australian Government Department of Health, Disability and Ageing 🥈 Silver - Best Use of AI for 'The Last Order' - Menulog 🥉 Bronze - Best Campaign for a Specific Audience for RSV - Australian Government Department of Health, Disability and Ageing

💡Kumar Kanagasabapathy, Chief Strategy Officer for UM Worldwide & Initiative #APAC, has a controversial bone to pick with our industry's enthusiasm for rational, data-driven approaches. In a piece he wrote for WARC, Kumar challenges the industry to rethink its reliance on hyper-rationality, arguing that it leads to predictable, ineffective advertising. He makes a compelling case for "pattern-breaking" as the key to unlocking true growth and distinctiveness.   Read it here 👉 https://lnkd.in/gpegZFb7   #StandAgainstBland #FullColourMedia

The news is out! We are very excited to be welcoming Jessica Lauria as Managing Director of Sydney. We look forward to welcoming her on the 18th May. Read more about it here Mi3Australia 👉https://lnkd.in/g9k3Xm_v Mediaweek Australia👉 https://lnkd.in/gpvbscpi AdNews Australia👉https://lnkd.in/g2heW6kU Campaign Brief 👉https://lnkd.in/gn7eq7ms B&T 👉 https://lnkd.in/ghmNdZPj

UM Worldwide #APAC celebrated a fantastic night at the 2026 Festival of Media APAC Awards, bringing home a total of 5 trophies! 🏆 Our work was recognised for its ability to drive real-world impact and business growth, ranging from Gold in Retail Media for both Mattel and Hersheys taking home a Gold and Bronze for Best Campaign for a Holiday or Celebration, and a Silver and Bronze for the vital RSV Vaccine Breakthrough work in Australia. Congratulations to our talented teams and our partners for these stellar results. Here’s to the bold strategies that continue to win for our clients' brands across the Asia-Pacific region! Check out the full list of winners here: https://lnkd.in/eQwaDiku #UM #FOMA #StandAgainstBland

We are very proud to share that Senior Client Director Camille Eddy has landed on the finalist list for the Mediaweek Australia 2026 Next of the Best Awards. These awards shine a light on the people doing real work and driving meaningful outcomes day in, day out- which is exactly what Camille brings to the team. All the best for June 11, we will be cheering you on 🤩 Read the full list of finalists here 👉 https://lnkd.in/gGeVd4F4

#ICYMI Our agency's outstanding work has been shortlisted on the global stage in the 2026 Festival of Media Global Awards! 🎉 A huge congratulations to everyone involved in these nominated campaigns: 👉 RSV for 'Best Communications Strategy' (Australian Government Department of Health, Disability and Ageing) 👉 RSV for 'Best Response Campaign' (Australian Government Department of Health, Disability and Ageing) 👉 Bandanna Day for 'Best Use of Audio' (Canteen Australia) 👉 Fantastic 4 for 'Best Launch or Relaunch Campaign' (Chery Australia) We look forward to the final results shared on 11th June 🤞