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Data Cloud for Databricks

Bring intelligent activation to Databricks.

Unlock the full potential of your Databricks data investment without moving it using Zero Copy integration — no duplication, no delays — allowing you to power real-time customer profiles, trigger actions across apps, personalize interactions, and drive smarter decisions at scale.

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How It Works

Unify customer data from Databricks and Data Cloud without copying it. With Zero Copy and bi-directional data access, you can unify data into a consistent customer view while keeping your source systems accurate, governed, and up-to-date. As data is enriched through activation, it flows seamlessly back into Databricks to empower teams with the latest insights.

how it works

Automatically tag and classify your unified data using AI. Author, manage, and enforce access policies with clicks, not code across ingested or Zero Copy data. Enrich Databricks records with unified customer context for deeper insights and smarter decisions.

how it works

Build, train, and deploy models seamlessly into Salesforce for personalized customer experiences.

how it works

Use enriched customer data to build and deploy AI-powered apps, dashboards, automation, and agents with clicks, not code. Business teams can launch faster, adapt in real time, and reduce IT load by working directly with data they trust.

how it works
how it works
how it works
how it works
how it works

Data Cloud and Databricks Use Cases

Data Federation

Use Databricks data inside Data Cloud to:

  • Trigger Predictive Sales and Service
    Use Databricks-trained AI models to identify customers most likely to convert, churn, or need support. Then trigger proactive engagement through Salesforce flows.
  • Personalize Marketing Journeys

    Segment audiences based on advanced data science in Databricks and activate those segments in Salesforce Marketing Cloud for tailored outreach.
  • Unlock AI-Powered Case Routing
    Deploy Databricks-built models in Service Cloud to classify and route support cases based on sentiment, product line, or customer value.
  • Deliver Real-Time Financial Services Insights

    Unify banking, transaction, and CRM data to identify high-value opportunities or fraud signals directly within Tableau Dashboards.
Databricks

Dive Deeper: Understanding Zero Copy Architecture

Effortlessly connect and unify data across Databricks and Salesforce Data Cloud with Zero Copy, enabling real-time action through automatic, bi-directional sharing.

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