Data Cloud for AWS

Bring intelligent activation to AWS.

Unlock the full potential of your AWS data investment without moving it using Zero Copy integration. No duplication, no delays. This allows you to power real-time customer profiles, trigger actions across apps, personalize interactions, and drive smarter decisions at scale.

How It Works.

Bring together customer data from across AWS and Data Cloud without copying it. With Zero Copy, bi-directional data access, you can unify data into a consistent customer view while keeping your source systems accurate, governed, and always up-to-date. As data is enriched through activation, designated data flows seamlessly back into AWS to empower teams with the latest insights.

Automatically tag and classify your unified data using AI. Author, manage, and enforce access policies with clicks, not code, across ingested or Zero Copy data. 

Build, train, and deploy models seamleslly into Salesforce for personalized customer experiences.

Use enriched customer data to build and deploy AI-powered apps, dashboards, automation, and agents with clicks, not code. Business teams can launch faster, adapt in real time, and reduce IT load by working directly with data they trust.

Buyers Edge Platform

The Salesforce-AWS partnership is enabling rapid growth for us. By unifying allowable data from across our 20+ software offerings and leveraging Zero Copy technology, we’re able to leverage unified data, to drive more powerful insights for our customers.

Josh Tackett
CTO, Buyers Edge Platform

Data Cloud and AWS Use Cases

Data federation

Use AWS data inside Data Cloud to:

  • Accelerate Sales with Deeper Customer Insights
    Unlock the power of your AWS data in Data Cloud to identify high-potential leads and opportunities. By surfacing these key insights directly in Salesforce Sales Cloud, your teams can prioritize effectively and boost conversion rates
  • Improve Service with Real-Time Unified Data
    Use AWS data with Salesforce Service Cloud to provide service reps with a comprehensive, real-time understanding of customers, including past interactions, product usage, and predictive insights. This enables more personalized and efficient service.
  • Personalize Marketing with Advanced Segmentation
    Create highly targeted audience segments based on AWS data in Data Cloud. Activate these segments directly in Salesforce Marketing Cloud to deliver personalized and relevant marketing campaigns across every channel.
Amazon Web Services

Dive Deeper: Understanding Zero Copy Architecture

Effortlessly connect and unify data across AWS and Salesforce Data Cloud with Zero Copy, enabling real-time action through automatic, bi-directional sharing.