Create an Amazon selling account

Get 10% back on your first $50,000 in branded sales

More than 70% of Amazon sellers generate their first sale in less than 60 days.¹

New Seller Incentives

Get started with $50,000 in incentives

Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.

See all incentives

Why create an Amazon selling account?

There are endless reasons to sell with Amazon. Here are just a few.

Sell in a store more customers trust

The Amazon brand can help you attract and reach more customers. We were ranked the most trusted brand by US consumers in 2023.

Sell with tools and programs that help you succeed

It takes a lot to run a business. That’s why we provide every Professional seller with a full toolkit for listing, pricing, and promoting products. We also offer fulfillment options, advertising solutions, specialty programs, and much more.

Sell with high-impact, optional services

We provide sellers of all sizes with a range of optional services at a great value—services that are often only accessible to larger businesses. That includes Fulfillment by Amazon (FBA), Amazon Ads, and Amazon Lending.

“I trusted that there was a community out there that cared, and to whom we mattered. All we needed to do was find them.”
Sana Javeri Kadri
Sana Javeri Kadri
Founder & Chief Executive Officer
“Challenges are a sign that something fundamental needs to change. In our case, it was the way we sold our products—we needed to get online.”
Manasi Gangan
Manasi Gangan
Founder

*A Professional selling account is $39.99/month + selling fees. Learn more
¹ Amazon internal data, FY2021 survey of 21.2K U.S. multichannel sellers
² 2023 Clarify Capital Survey

© 2026, Amazon.com Services LLC.
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