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Meet Rue
Rue Mapp is the Founder and CEO of Outdoor Afro, a national not-for-profit that celebrates and inspires Black leadership in nature. What started as a blog became a powerful movement connecting tens of thousands of people annually in over 70 U.S. cities through guided hikes, conservation efforts, and outdoor experiences rooted in joy, culture, and belonging. She also launched Outdoor Afro Inc., a for-profit brand designing culturally relevant outdoor gear in partnership with companies like REI.
A National Geographic Fellow and former California State Parks Commission Chair, Rue has been recognized with the Heinz Award and featured in outlets like The New York Times, NPR, and Oprah’s Book Club for her book Nature Swagger. She also leads initiatives on water safety and Black food heritage while serving on national conservation boards. Through all her work, she remains a joyful advocate for nature and community.
Areas of Expertise

Outdoor Leadership

Cultural Storytelling

Conservation Advocacy
Latest articles from my blog
How can guided learning help adults rebuild confidence and reconnect with nature in everyday life? What role does guided learning
How can spending time outdoors help ease stress and anxiety without requiring major lifestyle changes? What everyday outdoor routines are
How do food traditions preserve memory while shaping how future generations understand connection and heritage? In what ways do everyday