Zeljko Bosnjak

3 agency founders met up in Budapest One has raised capital One manages $250M+ in ad spends every year. Sounds like a competitor standoff, right? It turned out to be the opposite. We spoke about something bigger: collaboration. • Agencies aren’t “execution shops.” We are growth architects and value creators. • The publisher gap is real. Whoever bridges it will unlock direct power and scale. • And here’s the big one: the next Flipkart or Amazon might not come from a startup — but from an agency. Because no one understands storytelling, content, and distribution better than we do. This isn’t just about growing our own businesses. It’s about co-creating the next category-defining companies. Competition makes us sharper. Collaboration makes us unstoppable. Karthik Venkateswaran Nandha Kumar Ravi 🚀

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Google Ads in Cyprus - many thanks to Economy Today for the feature. Article is in Greek but here is the gist of it: - Google Ads are no longer optional—for many businesses, they’re essential for growth 🌱 - SMBs could compete by focusing on niche keywords and targeted campaigns 📝 - Budget is king but your performance also depends on ad quality, website user experience, and your overall strategy ♟️ - The game is changing fast, with AI, automation, and privacy regulations reshaping how we run campaigns and advise companies - cookie banners are mandatory to comply with GDPR 🍪 - AI Tools are accessible to everyone —what makes the difference is strategic thinking, consistency & human creativity 🙋 Anything to add? What is the biggest change you saw recently on Google Ads? Tasos Tzenos Athanasios Vlastaras Alecos Loucaides Antonia Papantoniou Michael Demetriades #performancemarketing #businessgrowth #digitalcyprus

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Gruntwork in Affiliate Management -killing the vibe and wasting time This cat picture is not only an attention grabber, but you will see in the middle of the text why cats are involved. Gruntwork is one of the biggest issues in Affiliate Networks! But why is it that critical, and what can you do about it? We check in this 2-part article. What typical grunt work tasks are in Affiliate Management? ·      Checking stats to find droppers, stoppers, scalers, and starters ·      Find rising offers ·      Compliance check ·      Pairing offers and Affiliates ·      Sending over the offers ·      Providing links and details on Affiliate Requests ·      Optimisation of partners Don’t get me wrong, every Affiliate Manager should be able to perform these tasks, but that’s not the point. Losing time and making Team members unhappy is the problem: ·      Affiliate Managers are people's person and wanna concentrate on the relationships ·      The hourly cost per Affiliate Manager is too high ·      Mistakes ·      Work is not doable when the Affiliate Manager is only on the phone ·      Often, multiple managers do the same work (finding out what offers are best for a certain type of Affiliate) ·      Smaller partners are ignored ·      Sloppy work to cut corners ·      Grunt work often involves analysing big data, which can not be done manually So what are your options?   -Automatization   ·      Network Report Tool Affiliate Management SaaS solutions have their limitations when it comes to reporting. No tools covers: -Segmentation of Affiliates to give you a priority list -Affiliate anomalies -Secretly rising offers -Compares the most important KPIs of your team -Reports Payout mismatches -Alerts about banner and swipe fatigue A solution like this is not buildable in-house! It's too complex, but with CatStats, you have a SaaS that will offer you all this in detailed but easy-to-understand dashboards.   ·      Recommender System Finding the right offers for each individual partner, is impossible. Too much data needs to be considered. Even if you made some conclusions, the Affiliate Managers have to invest hours to send out their findings to partners. But also that can be sold by a SaaS, yeah, you guessed it right, it's again CatStats :-D So what does it offer -Pairing Affiliates with the best matching offers individually -Manual adjustments to exclude offers or affiliates -Adjusting the level of matchmaking. The higher you choose, the smaller the number of offers will be, but the better the match -Graphical dashboard to see the suggestions so you can reach your Premium guys -Automatic Mailings to your affiliates with the suggestions -Deep link to the offer in your network for a higher starting rate   Interested to learn more? Slide in my DMs. Wanna hear it more technically? Reach out to Cristian Florin Ionescu, the brain behind Catstats. The 2. Part covers how VAs and conditioning of certain affiliates save you grunt work!

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🚀 Exciting Insights from the World of Pet Tech with Nikola Milanovic! 🐾 In the latest episode of the Pet Brand Podcast, I had the privilege of sitting down with Nikola Milanovic, the co-founder and CEO of WellPet.ai. We dove deep into the future of pet care and how AI and IoT are revolutionizing the way we understand our pets’ health and emotions. Here are a few key takeaways from the conversation: 🔍 AI in Pet Care: We explored how WellPet.ai is using cutting-edge technology, like smart collars and AI algorithms, to give pet parents real-time insights into their pets' health and emotional states. 💡 Building a Pet Tech Brand: Nikola shared the journey of creating a brand in the competitive pet tech industry, including the challenges they faced and the lessons learned along the way. 🌍 Future of Pet Tech: We discussed what’s next for WellPet.ai, including expanding their technology and reaching a global audience. The potential for AI to transform the pet care industry is incredible! If you're a pet business entrepreneur or looking to start your own pet brand, this episode is packed with valuable insights on innovation, growth, and understanding the future of pet care. 🎧 Listen now to hear Nikola's journey and how WellPet.ai is shaping the future of pet parenting! ( Check Comment Section )

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This map shows the most downloaded apps in European countries in 2024 (on both iOS and Android platforms). It is clear that the Chinese marketplace app Temu is pursuing an aggressive marketing strategy across Europe. As marketplace platforms reshape the business landscape, traditional market entry approaches of products are being replaced by new models. In response, it is crucial for our businesses to quickly build the necessary competencies to engage with these platforms. To facilitate this, we have incorporated a specific initiative into the export strategy of Armenia to develop such capabilities. Additionally, brands must invest their SEO efforts into positioning themselves on AI platforms, as more and more people are using artificial intelligence platforms (such as Perplexity, ChatGPT, etc.) for search instead of Google.

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Two weeks ago I had the pleasure of attending MeasureCamp Croatia where I talked about Google Meridian and Marketing Mix Modeling. Now I'm releasing a blog on the same topic. MMM is a proven method to measure incremental revenue across all channels: paid ads, email, TV, website, and even third-party stores. Unlike attribution, MMM focuses on what truly drives growth. Tools like Google Meridian make MMM accessible to digital marketers today. It handles diminishing returns, lagged campaign effects, and collinearity producing clear insights to optimize your marketing mix. 𝘐𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘥𝘪𝘷𝘦 𝘮𝘰𝘳𝘦 𝘥𝘦𝘦𝘱𝘭𝘺 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘵𝘰𝘱𝘪𝘤, 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘧𝘪𝘯𝘥 𝘵𝘩𝘦 𝘭𝘪𝘯𝘬 𝘵𝘰 𝘮𝘺 𝘣𝘭𝘰𝘨 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘴𝘦𝘤𝘵𝘪𝘰𝘯. The blog not only teaches you about what MMM is, but also shares - a sample of an output from Google Meridian - an example training dataset So you know what to expect if you decide to embark on the journey on your own. #GoogleMeridian #MarketingMixModeling #MarketingMeasurement #DataScience #Analytics

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I’m happy to announce that together with Maksymilian Płonka we significantly reduced the number of untracked orders in Sublime vs Google Analytics 4. Because of various reasons, even properly configured GA4 does not track 15-25% of orders. For businesses with a subscription business model it may up to even 40-50% depending on subscription renewal rate. By implementing context identifiers and working on raw data we were able to reduce untracked order rate from 30% in GA4 to just 2,5 % in Sublime! In another case, a similar approach brought untracked events down from 43% to just 7%! 🎯Why this matters?  Untracked events mean missed opportunities to understand user behavior and optimize performance. Reducing these gaps allows for more accurate attribution, ensures data reliability, empowering teams to make informed decisions. 📈 With solutions like these, Sublime Analytics Platform continues to help e-commerce brands gain the clarity they need to grow. >> Follow Sublime Analytics Platform to learn more about D2C and e-commerce growth. #DataAnalytics #Ecommerce

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We don't show p-values on the main experiment results screen in Eppo. (They're ever-so-slightly hidden in a more advanced "statistical details" tab) The "problem" with p-values, insofar as most businesses have plenty of non-statisticians running experiments, is that they have a very nuanced and precise definition. Academic researchers get the definition wrong all the time. (There are several quite embarrassing studies demonstrating this) And once you are even a little bit incorrect in your definition, assessing the p-value itself is a totally useless exercise at best. Sometimes it's downright harmful. If you want to evaluate which statistical concepts are worth explaining to your coworkers, imagine drawing a "precision-usefulness curve" for each - as Giorgio Martini once suggested to me. I.E., how much usefulness does this [concept/statistic] lose once your definition is no longer 100% correct? The p-value has a quite unforgiving one, in my experience. Confidence intervals, on the other hand, seem far kinder. Yes, they also have a nuanced definition that very few get right. (although they are maybe one step easier since we don't have to explain them being conditioned on the null) But even with a naive interpretation (usually a probablistic one that sounds more like a Bayesian credible interval - e.g. "there is a 95% chance the true value is in this range"), stakeholders can still walk away with reasonable intuition about what their experiment results suggest. Even a simple three-word intuition like "range of uncertainty" or "the experiment's precision" will likely guide sound decision-making. I've been taken with this as a simple little "precision-usefulness" mental model ever since Giorgio mentioned it - a good consideration for folks who care about making experimentation more accessible to teams throughout our orgs. (graphs are illustrative/made up by ChatGPT and not necessarily my exact opinions 😆)

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Still treating your product detail page like a digital flyer? ❌ That “good enough” mindset is quietly killing your revenue. 👇 𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸 𝗽𝗿𝗼𝗼𝗳: A client came to Blikket frustrated—tons of traffic, but conversion rates stuck at 3.5%. We overhauled their product detail page using 3 core UX shifts: → 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆: Focused on ONE headline, one primary CTA.  → 𝗩𝗶𝘀𝘂𝗮𝗹 𝗰𝗹𝗮𝗿𝗶𝘁𝘆: Stripped distracting banners, highlighted product benefits above the fold. → 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻𝗹𝗲𝘀𝘀 𝗽𝗮𝘁𝗵: Reduced variants, surfaced key reviews with icons (not endless text). 𝗥𝗲𝘀𝘂𝗹𝘁: Conversion rate jumped to 𝟳.𝟭% in 30 days. That’s a 𝟭𝟬𝟬% 𝗹𝗶𝗳𝘁—not from guesswork, but from focused UX changes. ✅ Stop stuffing. Start prioritizing what the buyer actually needs. Where’s your biggest UX blocker right now? Drop your pain point below—let’s troubleshoot. https://lnkd.in/gedvrCnM #eCommerce #UXDesign #CRO #ProductPages

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It's very likely that you can summarize the criteria for your complex B2B Ideal Customer Profile (ICP) across maturity curves. Yesterday, Zsuzsanna Ferenczi and I here at Bunes & Ferenczi were discussing one of our client's case. As we deal mostly with enterprise B2B Tech companies selling complex solutions to mid-market and other enterprises, we look for both commonalties and differences between them. Hank Barnes over at Gartner has coined the term "Enterprise Persona". How does an enterprise behave in its buying of technology? What we often see, is that we can understand the ICP or Enterprise Persona once we look at their maturity across three areas: ✔ what does their business operations look like? How advanced, complex and mature is it? ✔ how does the organization look? What's the risk appetite? How accustomed are they to deal with change? Do they have competence in place to get value? ✔ what does the other technology infrastructure look like? Are their prerequisite systems you need to connect to? Are they present? Notice the complete lack of firmographic data like industry, revenue and employee count. It's by design. We only care about this once we understand the enterprise persona. Start with mapping your ICP across these criteria.

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𝟭𝟮 𝗺𝗼𝗻𝘁𝗵𝘀 𝗮𝗴𝗼, 𝗶𝘁 𝗳𝗲𝗹𝘁 𝗹𝗶𝗸𝗲 𝗔𝗜 𝗺𝗶𝗴𝗵𝘁 𝗸𝗶𝗹𝗹 𝘂𝘀 💀 We were scaling Crono - then came the “AI SDR” 🌊 Replace your whole sales team with one tool? 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗯𝗲𝗹𝗶𝗲𝘃𝗲𝗱 𝗶𝘁. For a moment, we thought we were done. But the hype collapsed. Reality set in. And that’s when everything changed: Instead of replacing people, companies came to us to 𝗲𝗺𝗽𝗼𝘄𝗲𝗿 them. Instead of fighting AI, it became our 𝐛𝐞𝐬𝐭 𝐟𝐫𝐢𝐞𝐧𝐝. It forced us to 𝗯𝘂𝗶𝗹𝗱 𝗯𝗲𝘁𝘁𝗲𝗿, 𝘁𝗵𝗶𝗻𝗸 𝗱𝗲𝗲𝗽𝗲𝗿, 𝗺𝗼𝘃𝗲 𝗳𝗮𝘀𝘁𝗲𝗿. 𝐍𝐨𝐰? 🔥 15% MoM growth for 10 straight months, and we’re just getting started. The future of sales isn’t powered by AI. It’s powered 𝐰𝐢𝐭𝐡 𝐢𝐭. And we’re building that future at Crono. #AI #Sales #Startups #CronoOne #FutureOfWork

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Are You Talking 𝑻𝒐 Your Customers or Just 𝑨𝒃𝒐𝒖𝒕 Yourself? 🤔 🔎 Here’s what I see over and over reviewing campaigns for founders and marketers across Romania and Europe: Most marketing copy is still written from the company’s perspective, not the customer’s. If your messaging is full of “we,” “our, and “us,” you might be missing the real connection that drives results. 👉 Try this: Open your latest marketing email or website landing page. Count: How many times do you say “𝐰𝐞” / “𝐨𝐮𝐫”? How many times do you say “𝐲𝐨𝐮” / “𝐲𝐨𝐮𝐫”? If the focus is on your company, your team, or your achievements, it might be time for a reset. 📊 The data is clear: Shifting your copy to focus 70% on “𝐲𝐨𝐮” (instead of “us”) increases open rates, reduces bounce rates, and actually moves the needle. Customers care less about your credentials and more about how you can solve their problems and help them reach their goals. That’s what stands out in a crowded feed. 🚀 Founders and marketers don’t have time for fluff or vanity metrics. You want marketing that delivers. So, what’s your “we” vs “you” ratio? 💡 Run the test and share your results in the comments – curious to see what you find! #marketing #copywriting #customerfirst #sme #growth

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I haven't attended mobile games events for 4 years before this year's PGC. Here are some differences I noticed in today's attendee landscape ⬇️ ⬇️ THEN: Lots of mobile performance and digital agencies selling traffic. Numerous DSP networks from Asia with hardly distinguishable USPs. NOW: AI driven mobile performance agencies and platforms. THEN: Dozens of influencer marketing agencies, platforms and marketplaces offering services of creator outreach & campaign launch. NOW: Lots of UGC SaaS platforms and other UGC businesses. THEN: Various indie games, mobile and PC games, lots of AAA games. NOW: Not so many AAA titles, yet so many indies. And LOTS of new trendy businesses like apps with paid games testings, offerwalls for games, and other apps with play-to-earn mechanics. Today's industry landscape is so different. I'd describe these new trends in 3 words: AI, UGC, and P2E 💫 Do you have your own three words for that? Follow and Like if you want to read more about industry insights! #pgc2025 #pgclondon2025 #gamedev #fintech #ai #ugc #playtoearn

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