Bojan Stanković

How I Spot & Fix AI SEO Gaps Before They Kill Traffic: Search is moving fast. By the time you notice AI is ignoring your brand, your competitors have already taken your spot. The problem? Most teams still: - Only optimize for Google SERPs - Have no idea which sources feed AI answers - Don’t benchmark against competitors in AI search - Miss the conversations that get cited by AI That’s why I use Peec AI to track and compare brand visibility across AI search. With it, I can: → See where my brand shows up (or disappears) in ChatGPT, Claude & Perplexity → Spot the high-impact sources worth doubling down on → Benchmark AI visibility vs. competitors → Track & join the discussions that build real authority signals One client was missing from 100% of AI answers in their niche. Three months later, they dominated the top responses. To help you do the same, Peec created a free Generative Engine Optimization (GEO) guide. It walks you step by step through how to build visibility in AI search, so your brand isn’t left behind. 👉 Comment “guide” and I’ll send it to you.

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Some 🌈hard truths🌈 for marketing agencies AND brand marketers: Marketing agencies: - Brand marketers think about agencies less then 0.1% of their week, you are not as important as you think you are. - All agencies look and sound the same, have the same processes, and have the same case studies. Real difference is rare, accept it. - Stop starting meetings with your showreel. - Your people are the product. They do the work and they're what the clients buy. Invest in your product. Happy teams make good work make happy clients make happy teams. - Your blogs are boring. - Clients are not loyal to your agency, they're loyal to your people. - It's your job to challenge your clients and push back AND it's your job to do it in a way that doesn't leave them feeling frustrated or offended. Be empathetic. - No one cares about your agency story - not even your staff. Make it about the client. - Coining new terms and acronyms is just trying to make 'fetch' happen. "Our SLURP™ methodology ensures tha-" stop it, grow up. - Just because someone is senior, it doesn't naturally mean they should be a manager. Bad management kills agencies. - Agency culture doesn't just happen, it takes care and work. You cannot blame Zoom, Gen Z, wokeness, the economy, or AI. - We all know you're using AI, just be honest as to HOW you are. Brand marketers: - Provide a written brief for every job - even small ones. You are not allowed to complain about work being wrong if you haven't. - You are not the customer. Providing feedback with "I like/I don't like" is actively misleading. - It is your job to corral stakeholders and consolidate their feedback, not the agencies. - 'Relevent industry experience' is not nearly as important as you think it is. Marketing challenges are always the same and the industry nuances and eccentricities can be learned quickly. - The whole 'Do you want it fast, cheap or good? Pick two' thing is real. Tell the agency which two you want and make everything easier. - Communicate the value of the task. Is this super important for the business, important to you or a stakeholder, or is it a just-fucking-do-it? Help your agency prioritise, because everything always sounds like a priority. - Be honest about your pressures and anxieties. If your demands are tough, give your agency the context and let them help work out a solution with you - they've seen it all before. - Be honest about your personal objectives. Do you want to be promoted, win an award, or just not get fired. Tell your agency and let them help. - If you're a struggling creative/strategist and want to be part of the process, tell your agency and let them find a way to include you. Stop throwing in ideas once the work has been done. - Pitches cost agencies thousands and are often delivered outside of working hours, ruining family time and relationships. Unpaid pitches are unethical. Really consider whether they're needed. - We all know you're using AI, just be honest as to HOW you are. Peace

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What SEO metrics actually matter in 2025? Spoiler: It’s not just traffic. Or keyword rankings. Or “we went from DR 45 to 57!” slides in your quarterly reviews. This came up a lot on SEO Power Plays — especially with Denys Velykozhon and Jack Lau. Their POV? “Traffic that doesn’t lead to product engagement is noise.” “Rankings that don’t tie to revenue are a distraction.” “Authority without outcomes is just ego.” The best SEO leaders aren’t just showing growth, they’re showing impact. Here’s what actually matters in 2025: ✅ Revenue-generating pages ranking — not just total traffic ✅ Clicks from AI tools (Gemini, ChatGPT, Perplexity) — are you cited? Are you visible? ✅ Brand search volume — are people actually looking for you? ✅ Backlink velocity to bottom-funnel and product pages ✅ Contribution to sales pipeline — not just MQLs ✅ Content → Activation correlation — how SEO content drives signups or usage And as Denys said in his episode: “Your SEO strategy should start with what the product does — and reverse-engineer everything from there.” That means no more chasing traffic for traffic’s sake. At uSERP, we’ve had clients go down in raw traffic but up in qualified demos, SQLs, and revenue. Why? Because we helped them rank for what matters… not what’s easy. Curious to hear from others: What SEO metric actually moves the needle for you right now? 👇 Drop your answers — I’ll share a few of the most interesting ones back in a follow-up post.

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Marketing team: "Orange is hideous" Data: "Orange makes money" Let's talk conversion truth: Real A/B test results: Green button: 11% conversion Orange button: 14% conversion Same traffic. Same page. Just different colors. Translation? 300 more leads per 10,000 clicks. Your brand guidelines don't pay the bills. Your conversion rates do. But this isn't just about buttons. Every element matters: Instead of "Poor Credit" Try "Credit Needs a Boost" Instead of "Submit Application" Try "Check My Eligibility" Instead of corporate speak Try human language The psychology is simple: • Colors create emotion • Words trigger feelings • Design drives action • Details determine success My client hated that orange button. Until they saw the numbers. Until they counted the leads. Until they funded the loans. Here's what I've learned: Sometimes ugly converts. Sometimes off-brand wins. Sometimes wrong feels right. Test everything. Trust data. Count money. #mortgage #realestate #marketing #conversion #optimization #growth #rebeliQ

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🔥 Why Your ICP Ignores Your Guest Posts (And How to Fix It) Your ICP isn’t reading.   They’re not sharing.   They’re not buying.   Here’s why.   ---   The Problem   1. Solving wrong problems. Generic tips.   Not their pain.  2. Wrong angle. Features over value.   No urgency.  3. Zero credibility.  No proof.   No trust.   ---   The Fix 1. Map their pain.   Interview customers.   Find real struggles.  2. Speak their language.  Use their slang.   Answer unasked questions.  3. Prove expertise.  Add case studies.   Show metrics.   ---   Example in Action  Client: SaaS CFOs ignoring posts.   We pivoted.   Wrote about “killing cash flow leaks”.   Result: 43% more inbound leads.  ---   Need ICP-obsessed posts? I’m Ifra Sh.   SEO & guest post strategist.   I turn ignored content into lead magnets.  What’s your guest post blind spot?  

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We use this simple framework instead of complex marketing attribution: “Get attention and talk about your product.” Sounds simple, but it’s actually hard to pull off. – You might get lots of attention (think memes and cat videos) – but your product is nowhere to be seen. 🤷‍♂️ – Or you might constantly talk about your product – but no one pays attention to your boring pitch. 🤷‍♂️ But if you manage to capture your target audience’s attention and hold it long enough to show the value of your product – you’ll get customers. You won’t even need to prove attribution. It just works.

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Most marketers waste hours trying to guess which content needs updates. Not me 😈 Well, I used to be that marketer. Endless spreadsheets. Countless meetings. Sometimes, pure guesswork. Although now I do use several SEO tools to get things done - I do know that many marketers find it overwhelming. What if I say it has now gotten muuuuch simpler? Google Search Console Insights + a systematic approach. Here's the framework: 👉 Track performance trends weekly 👉 Monitor user behavior signals 👉 Measure conversion impact But here's what most people miss... The goal isn't just fixing broken content. It's spotting golden opportunities before they fade. Here's how we're doing it for The Brand Strategy Lab without over-obsessing on keywords or publishing 50 pieces per month. #contentmarketing #contentwriters #seostrategy #b2bcontent #b2bmarketing

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How to rank a brand new site without waiting 6-12 months: 1 - Buy an aged domain in your niche (with links, not junk). 2 - Recreate some old pages for continuity. 3 - Internal link or canonical into high converting silos on your money site. 4 - Launch 10 parasite pages for your top keywords based on ROI data. 5 - CTR boost + niche edits to push them all to top 3! Google can’t fight what it can’t detect. And it sure as hell can’t sandbox something it thinks has been ranking since 2012...

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Yes, I used to think we had this superpower with paid ads 🤷‍♂️😂 But I was wrong. The B2B buyers’ journey is anything but simple. Gonçalo from the past would: - Carefully map out a remarketing sequence - Try to guess what the ideal first touchpoint should be - Assume he could predict when buyers were ready to convert It couldn’t be more detached from reality. But here’s how I approach it now: - 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞𝐫𝐞’𝐬 𝐨𝐧𝐥𝐲 1 𝐠𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞 𝐰𝐢𝐭𝐡 𝐩𝐚𝐢𝐝 𝐚𝐝𝐬 - 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 We can get in front of the right people, but not necessarily at the right time (you can’t control that) -  𝐄𝐧𝐬𝐮𝐫𝐞 𝐚𝐥𝐥 𝐩𝐚𝐢𝐝 𝐚𝐝𝐬 𝐰𝐞 𝐫𝐮𝐧 𝐬𝐞𝐫𝐯𝐞 𝐚 𝐩𝐮𝐫𝐩𝐨𝐬𝐞 Whether it’s educating, showing how we solve problems, highlighting product capabilities, or driving hand-raisers - 𝐆𝐢𝐯𝐞 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝐭𝐡𝐞 𝐨𝐩𝐭𝐢𝐨𝐧 𝐭𝐨 𝐜𝐨𝐧𝐯𝐞𝐫𝐭 𝐛𝐲 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐨𝐟𝐟𝐞𝐫-𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐚𝐝𝐬 The classic 'Demo ads'. But instead of "forcing" conversions, these ads run alongside our other content types. If prospects are ready to convert, they’ll raise their hand. 💡 Remember: Your prospects are well-educated. If your brand makes their short-list, they'll look for you when they’re ready to buy (AKA Brand search or Organic). ----------------------------------- 📝 I share weekly insights and tips on paid ads for SaaS brands. Follow for more!

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“Let’s build separate teams for every platform.” For years, this was the standard approach. - A Google Ads team focused only on Google. - A Facebook team focused only on Facebook. - An Amazon team focused only on Amazon. Each team competes for performance and credit. The logic: "If we make them compete, they’ll push each other harder, and we’ll get better results." Except, it doesn’t actually work. Here’s why: The Google team optimizes for Google and the Meta team optimizes for Meta. Neither is thinking about business growth. They only think about their own channel’s success. Here's what happens: The Google team increases spend to hit their targets. The Meta team does the same. Amazon...same. All teams claim credit for the same conversions. Marketing spend keeps increasing, but actual business growth stays flat. Now, with technology, we can measure incrementality—seeing whether spend is bringing in new customers or just shifting them between platforms. Because the real issue is that company goals and team incentives don’t align. Leadership says, "Don’t waste money." But then, they measure success by how well each channel performs separately. It’s like saying, "Look at the big picture, but your job depends on how well your one-piece performs." Stop optimizing for channel success. Start optimizing for business growth.

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🚫 Industry benchmarks are bullsh*t - especially when you are using them wrong 🚫 Stop comparing your marketing metrics to companies playing a completely different game. The data you see should be a "cool fact" - nothing else. Your competitor's: • $250 CPL • 2.8% CTR • 50% demo-to-close rate All irrelevant. Why? Because they might have: ✅ Different positioning and sales motion ✅ Different stage of product-market fit ✅ Different brand awareness (that took YEARS to build) & trust in the market You’re not competing against their numbers — you’re competing against their context. Of course benchmarks have value.They help you spot outliers, sanity check your funnel, and sense-check your GTM motion. But chasing them? Stressing over them? Comparing blindly?That’s where teams go wrong. When you blindly chase their benchmarks, you start: • Making bad optimisation decisions • Killing experiments too early • Burning out your team • Wasting budget Instead: ✅ Benchmark against your own baselines ✅ Double down on what moves your revenue ✅ Optimise for your business model — not someone else’s highlight reel (which for all we know could be a lie, as Dave Chapelle would say "LinkedIn is not a real place") The game isn’t who gets the cheapest leads. It’s who builds the most durable, scalable growth engine. Focus on your own levers. Play your game.

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FB ads tip: BOF Best-performing ads > objection-handling ads > reminder > discount > comparison TIPS: -address all the possible objections from prospects -use scarcity -emphasize your guarantee -mention discount (if applicable) -show why your product is better than competitors Check a great example of DPA copies for retargeting: https://lnkd.in/dQDSTX33

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📣 Let's talk about brand! The idea of brand as a ranking factor is banded about widely in #SEO, but's often hard to quantify. So, when you end up with an accidental experiment that shows without doubt the impact of brand on SEO performance, you have to share it! One of our clients is the leading flooring company in the UK. Back in mid-2024 there was a takeover which led to one of the sites migrating into the other one (indicated by big spike in graph). Shortly after migrating a new domain was set up to capture the branded traffic from the old domain. The new domain was almost an exact match of the old one - it just used a dash to separate the 2 words. Within a couple of months, that new domain without a single backlink was ranking higher than every other flooring brand in the UK. On the power of brand alone. If you've ever seen a new brand very quickly rise to the top of Google (organic) and they're also going very heavy on TV advertising and sponsorships this is also a good indication of the power of brand in SEO. 🚀 When we talk about the importance of brand mentions in #digitalPR, this is why. Sure, it's not the same as a TV ad, but those brand references are still important, especially in the world of #AI. #seo #brand #brandledseo

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 ❗ Interesting SEO statistics in 2025 I surveyed 30 SEO-related specialists about what they would do besides SEO - stats by groups below. ✅ SEO-specialists (Senior / Middle) - 20 responders: 10% - Google Ads & PPC campaigns only 15% - Digital Marketing (all traffic sources besides SEO) 10% - Digital Strategist / Analyst / Consultant 15% - Product Manager 5% - Project Manager 10% - e-Commerce Business Owner 10% - SaaS Business Owner 15% - Digital Agency / IT company Owner 10% - outside Digital / IT area ✅ SEO Team Lead & Head - 5 responders: 40% - Digital Agency / IT company Owner 20% - SaaS Business Owner 40% - Digital Marketing (all traffic sources besides SEO) ✅ SEO business owners (SEO / Link building agencies etc) - 5 responders: 80% - Digital Agency / IT company Owner 20% - SaaS Business Owner In total 29 out of 30 responders (95%) WANT to stay in Digital. What area would you step into if not SEO? Share your thoughts below 👇

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At Backlinko, I’ve learned that great SEO reports don’t just show numbers, they tell a story. Want to learn how? We focus on 3 things: what changed, why it happened, and what we should do next. Because most SEO reports get skimmed, misunderstood, or ignored.  And that’s a problem because reporting isn’t just about sharing data. It’s your opportunity to build trust, win budgets,  and keep SEO aligned with business goals. To create SEO reports that get read and acted on, you should tie SEO performance to business outcomes. Stakeholders don’t just want rankings… they want 𝘳𝘦𝘴𝘶𝘭𝘵𝘴. Great reports connect SEO metrics to real business wins like leads, revenue, or conversions. Spot what’s working and surface what to improve. That might mean doubling down on high-performing pages or updating underperforming ones. Highlight the wins and uncover growth opportunities. Translate raw data into clear next steps; data is only useful when it drives action. Your report should clearly indicate the next obvious steps, whether that involves fixing issues, publishing content, or re-optimizing pages. Too much data? Wrong format? No context?  These are report killers.  Keep it clean, focused, and actionable. Avoid common reporting mistakes that kill clarity and momentum. Tailor reports for execs, clients, and cross-functional teams without overwhelming anyone; not every team needs every metric. Learn how to frame the right insights for the right audience while keeping everyone aligned.

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Need to cut wasted ad spend to improve efficiency? Try these optimizations: - Exclude all apps - Exclude kids channels - Remove bad products - Exclude poor locations - Exclude poor placements - Increase your ROAS targets - Add more negative keywords - Pause underperforming keywords - Pause low-profit keywords/products - Consider Standard Shopping over Pmax - Use a portfolio bid strategy with max CPC Good luck improving ad efficiency ✌️

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