Future by Design

“With Action Comes Hope.” But what sparks action? This week at ChangeNOW in Paris, we’re exploring how artists, founders, and bold thinkers are turning imagination into action... and why that might be the most powerful force we have. This month’s newsletter is about the people proving it. → Step inside

“Change is happening, even if there’s just one person to believe in it,” said Santiago Lefebvre, Founder & CEO of ChangeNOW, at the opening ceremony. Well, here are 8 of us. We’re looking forward to three days of creativity, inspiration, and change. #StepIntoTheFrame with our three artists, each one representing three global issues over three days with a live installation. Find us at #ChangeNOW, World Cities Zone. We’d love to talk about how creativity can change the world. #FutureByDesign #FBDTalent

The secret is out: FBD Talent is officially LIVE. We are proud to announce that Future by Design has officially entered a new chapter. We’ve evolved into a hybrid production agency, bringing together our Studio (the strategy and design you know and love) + Talent (our new arm representing a global roster of visionary artists). While the rest of the industry looks toward automation, we’ve witnessed firsthand what makes our clients most proud: working with real artists. It’s been a long time coming, and we couldn’t be more excited to finally share this with you. Check out the link to our website to see more from our incredible artists: https://lnkd.in/dhc-Tck2 #FBDTalent #FutureByDesign Julia Mota Albuquerque, Andrea Davalos, Bárbara Fonseca Studio, Irene Chung

Some events you attend. Some events you step into. #StepIntoTheFrame is a live art installation presented by Future by Design as part of the Artistic Experience at ChangeNOW 2026. Across three days, three artists will paint the landscapes shaping our collective future—live, in acrylic on canvas. You're invited to step into the frame, meet the artists, capture the moment, and quite literally become part of the evolving installation.

Design is never just decoration. It’s context, culture, and care. When we developed the social media templates for Partners In Health-Liberia, the goal was to create a design language that felt authentically Liberian—rooted in heritage while supporting clear, modern communication. That meant understanding materials, symbolism, and visual traditions and ensuring that the final design honoured the culture it represents. As our designer Isidora Bjeljac explains: "It was such an honour to contribute to the meaningful mission of Partners In Health Liberia by creating visual communication that supports more impactful and resonant messaging. The visuals pay tribute to Liberia’s identity and traditions while also establishing a modern design language that reflects the spirit of Partners In Health’s work in the country. To recognise this heritage, I created two patterns: one inspired by Country Cloth, reinterpreted through linear motifs, and another inspired by the 16 Tribal Masks of Liberia, expressed through a contemporary design approach." #PartnersInHealth #FutureByDesign

“It didn’t feel competitive or ego-driven — it felt like a community.” Last week, our designer Andrea Salma attended Motion North. She came back inspired not just by the work, but by the openness of the people behind it: A room full of creatives openly sharing their processes, experiments, and even their failures. "Being surrounded by that kind of energy made the whole experience motivating in a deeper way," she said. Andrea’s key takeaways for the future of motion design: → Your creative voice matters as much as technical skill → Growth beats perfection → There’s space for more experimentation, absurdity, and personality in commercial work → Motion should shape ideas from the concept stage → Designers need to think beyond static identity systems Conversations like these are shaping how we think about motion at Future by Design. Thanks to Motion North for facilitating them! #FutureByDesign #CreativityForSustainability #MotionDesign #MotionNorth

🎙️ New episode out now! “The first day of my life.” She said it on the first day of maternity leave. She didn’t know why. But 40 days later, everything had changed. In the latest episode of 'Creative women, leading change', Rose-May Lucotte takes us through: 🛣️ The road trip with a newborn that changed her trajectory. 💡 The "quiet moment" that led to the founding of ChangeNOW. 🌱 How motherhood and climate action are more connected than we think. Press play if you’ve ever felt: "I was meant for a different path." 👉 https://lnkd.in/dm6QAUuu #CreativeWomenLeadingChange #FutureByDesign #ChangeNOW

When motion design stops being an add-on and starts driving the story: Our team member Andrea Salma is soaking up inspiration at Motion North #54 in Manchester. "One of my biggest takeaways is that you don't have to be perfect. The most important thing is to have fun while animating, and progress will come." When motion design is approached with curiosity, play, and intention, it becomes a powerful way to think, experiment, and tell better stories. And that’s where the most memorable work begins. #MotioNorth #FutureByDesign #MotionDesign

In a world of dashboards, frameworks, and climate targets, change still starts with a feeling, a story, or a moment of clarity. In our latest newsletter, we explore what happens when connection comes first. From the depths of the ocean with a freediver, to rethinking climate finance reports, interactive impact data, and roleplay-based learning tools, one idea keeps surfacing: Connection drives change. If you care about how stories, systems, and design shape the future, this one’s for you. 👉 Read the full edition here.

Behind every meaningful visual identity is a story worth slowing down for. Aleksandra Joksović, Creative Lead on the logo development for Forest Stewardship Council 2025 General Assembly, explains her process: "Panama, the host country for FSC’s 2025 General Assembly, is celebrated for its rich, vibrant flora and fauna. Its national tree, Sterculia apetala, is deeply woven into Panamanian culture: its timber is widely used, its seeds are edible, and its oils are valued in cosmetics, paints, soaps, and more. This national tree served as the creative inspiration for the event logo. FSC’s three chambers — environmental, economic, and social — are symbolised by three leaves from the Sterculia apetala. Within each leaf, linear patterns echo the traditional Mola art of the Indigenous Guna people of Panama and Colombia, a signature element of Guna women’s textile design. Together, these elements unite nature and society in a single, meaningful visual." Click here to learn more about this groundbreaking event: https://lnkd.in/dR6xckYJ #CreativityForSustainability #FutureByDesign