Underline Ventures

The good: more data than ever. The bad: most of it still doesn't drive decisions. The revolution: intelligence that reasons, not just reports. #GreenhouseIntelligence #Analytics #CEA #AgTech https://lnkd.in/e7VGYGAB

Opus 4.8 just launched last night (european time) 1. Came back to AirBnB 2. Integrated it into Cluing 3. Printed a T-Shirt for the conf A handful of people noticed, investors, startups, users, people appreciate the effort. Real-time marketing pays off. .. also knowing a thing or two about printing techniques and bribing mechanisms in the Balkans. Everything being said, want to test out Opus 4.8 with your own context? Get straight to Cluing

Was at the Shopify Meetup CEE this week with our executive team and it was worth every minute. The crowd made it, I've met so many great friends and established a ton of new connections. The conversations in the hallways were better than half the panels I've sat through at bigger events. Real problems, real numbers, people comparing notes on what's working in their stores right now. Big credit to the organizers. Pulling together a room like that takes more work than it looks, and they nailed the format. Huge congrats to Dan Nistor and the Vevol Media - Shopify Plus Agency team! One ask: I hope they do #Shopify Meetup EUROPE next! 🚀 The CEE energy proves the demand is there. Open it up to the wider continent and you'll fill the room twice over. Thanks to everyone I met, looking forward to the next one.

"When something needs to change, you want to make a good decision quickly." - Matt, grower at Twin Creeks Farms See what's changed for the Twin Creeks team in this week's Hortidaily.com article 👉 https://lnkd.in/ddvChKrs #horticulture #SERA #greenhouses #ai #greenhouseintelligence #GIP #Greentech

[RO] Am pus în scris câteva gânduri despre ceea ce eu percep ca fiind un punct de cotitură în industria tech locală, după 2 ani de stagnare sau scădere a investițiilor, datorat mai ales volumului redus al investițiilor în runde de scalare, într-un context în care noul val de AI atrage volume de capital din ce în ce mai mari peste tot în lume. Cred cu tărie că putem lansa și finanța companii de tehnologie cu amploare globală începând din România — un lucru care, după UiPath, s-a întâmplat mai rar decât ne așteptam. Și pentru asta, cred, de asemenea, că trebuie să ne reintoarcem la avantajele locale - sa identificăm, îndrumăm, susținem și finanțăm fondatori care creează valoare comerciala prin inovatie tehnologica, si nu prin cele mai bune skilluri de sales, pitching etc.

Is fudged ARR in public declarations a common occurrence among startup? Which investors are aware of these exaggerations?

Here's 5 strategic seconds led to 10% CVR increase for Neuro. The 5 second video autoplay opener either captures the shopper or loses them. Production quality and runtime barely register against that single signal. Neuro ran a clean A/B test, Videowise ON vs Videowise OFF, across the entire site. Same traffic, same offers, no other changes. Zero impact on site speed: CVR +10.17% Revenue +10.63% RPS +12.78% Orders +8.28% What our AI-powered CRO playbook actually does: AI picks the video, not the merchandiser. The model scores content signal strength against the buying pattern of each PDP. The shoppable video carousel that ships is matched to the page, not pulled at random from a social feed. No manual input needed from the brand. The 5-second autoplay opener is picked by AI based on skills build from over 800 positive A/B tests ran by Videowise. Same SKU, different first frames, measured against add-to-cart and revenue per session. Most teams skip this layer. It's where the biggest delta lives. Homepage stages the visit. PDP closes the sale. Cart and post-purchase surfaces reduce returns. Four placements, four content strategies, not one "video everywhere" deployment. Every placement A/B tested against control. No vanity views, no "engagement minutes." Revenue per session is the only metric that pays the bill. For supplement DTC, this is a settled question. Strategic AI-powered shoppable video lifts conversion - the only variable left is how much we can squeeze out of the page. Neuro landed at +10.17% but we are not stopping there. The next iteration of the playbook is already in test. Full case study with the test design, placement map, and selection logic: https://lnkd.in/dYBNscJn

Last week in Vienna, Alexandru joined the “What European founders need to stay and scale” panel at HumanxAI conference, where he talked about building products out of European for the global market and how to attract the best talent to do so.

Turneo started as a plug-and-play experience commerce platform, helping hotels offer and manage in-destination activities directly to their guests. Four years in, Matija Marijan, Fran Kauzlarić, and their team have now launched NEO, an AI agent platform built specifically for hotels, pre-integrated into core systems, and trained on thousands of real guest conversations. In this interview, Matija reveals what it takes to build agentic AI in a low-tech vertical like hospitality industry and how NEO eliminates hallucinations not through guardrails, but through reasoning. Read the extended interview in comments and think why Google never managed to replace Booking.com.