UbiRider

Digital payments are no longer just the future — they’re the expectation. 🚍💳 A new report covered by Crowdfund Insider highlights how digital and contactless transactions have seen widespread adoption globally. But it also points out an important reality: fragmented systems, access inequality, and inconsistent user experiences continue to create barriers, especially in essential services like public transportation. At UbiRider, we believe mobility should be seamless, inclusive, and accessible for everyone. That’s why we built a platform that unifies real-time operations, contactless payments, multimodal travel, and account-based ticketing — all in one easy-to-deploy system. We’re proud to help transit operators not just catch up with the digital payment revolution, but lead it — delivering the kind of simple, reliable, and equitable experiences that riders deserve. The journey to truly accessible mobility continues — and we’re excited to be driving it forward. https://lnkd.in/gf8FGEh3 #Mobility #PublicTransit #ContactlessPayments #DigitalTransformation #TransportationTechnology #MaaS

How Can Transit Agencies Balance Fare Enforcement and Equity? In this powerful clip, UbiRider CEO Paulo Ferreira dos Santos addresses a complex and often controversial issue: the intersection of fare enforcement and equity in public transportation. “Transportation is all about access—to people, to opportunities, to better lives,” Paulo says. He emphasizes that while rule compliance is essential, fare systems must be designed to truly serve the communities that rely on them most. Paulo argues for: ✅ Flat fares over distance-based models in urban areas ✅ Fare structures designed with households—not just individuals—in mind ✅ Easy, affordable access for young people, especially around schools ✅ Transit as a tool for inclusion, not exclusion "If we want lifelong transit supporters, we need to start by giving kids a good experience early on." Watch the full clip and share your thoughts on how we can make public transport more fair, accessible, and equitable for all. #PublicTransport #TransitEquity #MobilityForAll #UrbanMobility #SmartCities #MobilityInnovation #UbiRider #CEOInsights

🏆 We’re so excited to share that UbiRider has won three awards from Global Banking & Finance Review! ✨ Best New Logistics and Transportation Technology Solutions Portugal 2025 ✨ Fastest Growing Logistics & Transportation Technology Solutions Portugal 2025 ✨ Excellence in Innovation Payment Solution Provider Portugal 2025 These awards are a testament to the hard work of our team, the trust of our partners, and our commitment to making transit more accessible, efficient, and digitally empowered for everyone. At UbiRider, we believe public transportation should be seamless, inclusive, and smart—whether you’re in Lisbon, London, or a small town just getting started with digital mobility. Thank you to Global Banking & Finance Review for this recognition. We’re just getting started! 👉 Read the news: https://lnkd.in/gxiEmRkt #MobilityAsAService #SmartCities #PublicTransport #UbiRider #TransitTech #DigitalMobility #AwardWinning

Big news from UbiRider! We’re thrilled to announce that we’ve been selected to join the Mastercard Start Path Emerging Fintech program! Out of many applicants worldwide, UbiRider is one of only eight startups chosen for this prestigious cohort—joining a global network of innovators reimagining payments, mobility, and digital commerce. Our all-in-one platform is already setting out to transform how people move—simplifying fare collection, ticketing, and real-time transit management across cities like Cascais and the Azores. Now, with Mastercard’s support, we’re aiming to scale that impact even further. 🎯 Why this matters: 🔹 Tailored mentorship and collaboration with Mastercard’s global teams 🔹 Access to a powerful network of partners and infrastructure 🔹 Momentum to bring seamless, contactless transit to more communities—especially in smaller cities and rural areas This is a milestone moment in our mission to democratize access to public transit. Let's build the future of financial mobility—together. Read the full announcement here: https://lnkd.in/gGYYr5Sw #MobilityAsAService #TransitTech #SmartMobility #UbiRider #StartPath #Fintech #PublicTransport #DigitalPayments #SmartCities

Big news! UbiRider has been selected to join the Mastercard Start Path Emerging Fintech program! We’re thrilled to be among the 8 innovative startups welcomed into this prestigious program, which supports companies shaping the future of financial experiences. As a pioneer in contactless payments and Mobility-as-a-Service, we’re proud to bring our all-in-one platform for transit payments, operations, and rider engagement to a global stage. 💳 Participating in the Mastercard Start Path program supports our mission: making public transit more accessible, affordable, and digitally connected for everyone—riders, agencies, and operators alike. A huge thanks to the Mastercard team for believing in our vision. We can’t wait to build what’s next. 🌍 👉 Read more about the cohort: https://lnkd.in/eVN3APsY #UbiRider #StartPath #MobilityAsAService #TransitTech #ContactlessPayments #Fintech #PublicTransit #SmartMobility

How can public transit better serve low-income riders—and reduce fare evasion at the same time? In our latest video, our CEO Paulo Ferreira dos Santos dives into the link between socioeconomic status and fare evasion. The takeaway? Fare evasion isn’t just about avoiding payment—it’s often a reflection of how systems are (or aren’t) designed to meet the needs of those with the fewest options. Public transportation should be for everyone. The best systems create inclusive pricing models that recognize different rider profiles—students, retirees, and low-income riders—and design fare structures accordingly. When done right, it doesn’t just improve access—it builds trust, increases ridership, and strengthens the financial sustainability of the system. 💬 We’d love to hear your thoughts—how do you think transit systems can better support equitable access? Let us know in the comments! #PublicTransit #MobilityForAll #FareEquity #TransitAccess #MobilityInnovation #Transportation

"We’re moving from friction to freedom." — Paulo Ferreira dos Santos, CEO of UbiRider Fare compliance in public transit has always been a challenge — but technology is rewriting the playbook. In this short video clip, Paulo shares how the evolution from tokens and travel cards to mobile payments is not just making fare collection easier, but smarter. By using the technology we already carry in our pockets — smartphones — agencies can reduce infrastructure costs, streamline boarding, and make it easier for riders to pay fairly and ride smoothly. From QR codes and NFC to Bluetooth and even ultrasound, there are countless ways to validate fares without lines, delays, or extra machines. 🚍 Watch the clip to hear how fare compliance is being reimagined — and how UbiRider is helping lead the way. #MobilityTech #FareCompliance #TransitInnovation #SmartTicketing #Ubirider #MaaS #ContactlessPayments #PublicTransport

UbiRider is now a proud member of the MaaS Alliance! Joining this global public-private partnership is an exciting milestone in our mission to simplify everyday mobility and make cities more connected, accessible, and sustainable. The MaaS Alliance brings together mobility innovators, policy leaders, and urban stakeholders who believe in a more integrated and user-centric transportation future—and we’re thrilled to be part of that vision. As a member, we’re looking forward to contributing our unique perspective, sharing what we’ve learned from deployments in Portugal and beyond, and collaborating with others who are building the future of Mobility-as-a-Service. This step reinforces our commitment to: ✅ Seamless multimodal travel ✅ Public transport innovation ✅ Data-driven decision-making ✅ A better experience for riders, operators, and cities Let’s move the world forward, one ride at a time. https://lnkd.in/gTqzvTmb #MobilityAsAService #MaaS #PublicTransport #UrbanMobility #SmartCities #UbiRider #ConnectedMobility #MaaSAlliance

"The future of seamless travel is your smartphone or contactless bank card." Legacy fare systems slow passengers down—outdated travel cards, top-up hassles, and expensive infrastructure make transit less accessible and harder to scale. As shared in UbiRider’s 2025 transport predictions for CiTTi Magazine, contactless payments via smartphones and bank cards are set to expand faster than ever, becoming the new standard across cities, regions, and countries. 📖 Read the article: https://lnkd.in/gQKrhsJ8 In London, for example, contactless card usage grew from 0% to 73% in under 8 years, according to a 2024 study by Martin C.W. Walker in the LSE Business Review. Oyster cards for pay-as-you-go travel are on track to become obsolete. So why hasn’t this innovation spread faster? Most legacy contactless systems are costly and hardware-dependent, making them unviable for many transport networks. That’s why UbiRider, in partnership with Mastercard and Viva.com, developed a cloud-based contactless fare payment solution designed for speed, affordability, and scalability: ✅ Live in weeks (not months) ✅ Runs on smartphones—no proprietary hardware needed ✅ Cloud-native for real-time security, interoperability, and revenue protection ✅ Fully integrated—part of the broader UbiRider Platform for operations, fare collection, CRM, and more From urban networks to regional buses, taxis, and intercity services, UbiRider is making contactless payments more accessible for everyone. The road ahead is contactless—and it’s already here. #UbiRider #ContactlessPayments #Mobility #PublicTransport #SmartMobility #FutureOfTransit #MaaS #Mastercard #Viva

"Sometimes people don’t evade fares on purpose — they’re just trying to catch a train and the process is too confusing or too slow." — Paulo Ferreira dos Santos, CEO of Ubirider In this short video, Paulo highlights the role of culture, social norms, and frictionless technology in reducing fare evasion. When payment becomes intuitive and accessible — whether through smartphones, bank cards, or contactless solutions — it not only improves the rider experience but also naturally reduces the incentive for fraud. Mobility systems don’t just need enforcement. They need user-centered design. Watch the clip and share your thoughts on how cities can blend technology and community to build trust and accountability in public transportation. #MobilityTech #SmartCities #PublicTransport #FarePayment #TransitInnovation #Ubirider #MaaS #MobilityAsAService