Full case study on this drops soon! 👀
📢 Today, the International Press Institute (IPI) unveils a new visual identity – its most comprehensive rebranding in more than 30 years. This includes a brand-new logo, updated colour palette, and renewed website UI and UX, along with modernised typography across all programmes and platforms: https://buff.ly/yqNsT6R First unveiled at the closing of the 2025 IPI World Congress and Media Innovation Festival in Vienna, the refreshed look modernises our visual presence and conveys our strategic vision, while staying true to our 75-year legacy of defending press freedom and supporting independent journalism. As we change our look across our digital and communications channels, our mission remains unchanged: to defend press freedom and support independent journalism, thereby supporting the free flow of news. This identity is the result of a collaborative effort that began almost one year ago, drawing on deep expertise and passion across our team. Huge thank you to the IPI team, the IPI Executive Board, design agency Studio STOKI, and our web developer Zarko Jovic - Zak at KontraBit Development for bringing this vision to life. 👉 Share your feedback, engage, and support IPI as we embrace this next chapter. Help us share the news! 𝗙𝗿𝗲𝗲 𝗠𝗲𝗱𝗶𝗮. 𝗙𝗿𝗲𝗲 𝗪𝗼𝗿𝗹𝗱.