B16 - THE CREATIVE CLAN

Some chapters change everything. Not all at once — but in the way you begin to see things. Between family, discipline and opportunity, this was a moment of clarity. Where relationships became direction. And intuition started to take the lead. Read the full article in our DOJO. The journey continues. #B16 #TheCreativeClan #TenYearsSameValues #CreativeJourney #Leadership #Entrepreneurship #Storytelling https://lnkd.in/enAxPps3

Some years are hard to explain. 2017 was one of them. A year of intensity, transformation and emotion. Of projects, people and moments that left a mark, personally and professionally. Not everything can be structured. Some things are simply felt. And this was a good year to feel. Read the full article in our DOJO. The journey continues. https://lnkd.in/ed4wZZmN

We have selected the photographs that best capture the first six chapters of Part I of "Ten Years, Same Values". Each chapter carries its own moments, places and people. Fragments of a journey that began in 2016 and continues to shape what we are today. The book will be organised into ten parts, one for each year of the path we have travelled. At the end of every part, we will share a small selection of photographs that help tell the story behind the words. These are the images that speak the loudest from the first year. Meanwhile, the writing continues. We are now working on the next chapters - the stories of 2017. Step by step, year by year. #B16TheCreativeClan #TenYearsSameValues #StoryInTheMaking

Some chapters close quietly. Others open the door to everything that follows. In this final chapter of Part I, Bruno Gabriel reflects on the chaotic, formative year of 2016 — a time of experimentation, mistakes, unexpected collaborations and the first real sparks of what B16 would eventually become. From early projects, missteps and lessons learned the hard way, to the arrival of João Costa, whose presence would shift the creative direction of the studio, this chapter explores how curiosity, play and creative freedom began to reshape the agency’s identity. Sometimes the most important turning points arrive quietly — like a breeze entering the house on a dry summer day. Chapter 6 – The Wind That Enters closes the first part of this journey and marks the beginning of something far greater. Because building a company is never just about business. It is about people, moments, risks, and the ideas that change everything. Part II begins in 2017. https://lnkd.in/gPwu5XEu

Some stories are not easy to tell. But those are often the ones that matter most. In this new chapter, Bruno Gabriel shares one of the most intense periods of his personal and professional journey, marked by collapse, rebuilding, and the courage to confront vulnerabilities that many entrepreneurs experience, but few openly discuss. Because sometimes, rebuilding a company begins with rebuilding ourselves, a journey that would later shape the path of B16. Read the full article. https://lnkd.in/ega6JJpu

A new chapter from Bruno Gabriel’s 10-year series is now live on our Dojo. Before structure, before stability, there were first opportunities, and first confrontations with reality. This part of the journey explores the early projects that helped shape the foundations of B16: working with public institutions, building strategic communication frameworks, listening to communities, and discovering how vision, politics and execution do not always move at the same pace. The journey continues. https://lnkd.in/e74KRJeQ

Before B16 became a brand, it was a decision. A return. A clean slate. A name that carried meaning. A new chapter from Bruno Gabriel’s 10-year series is now live on our Dojo. It’s about settling debts. About starting again from zero. About choosing a name that embodies belief, identity and the courage to build something of your own. If you’re curious about how B16 truly came into existence, the values behind it, the people who shaped it, and the meaning hidden in its name, this is an important piece of the story. The journey continues. https://lnkd.in/ebYAjAns

Sometimes, the origin of a company is not a business plan. It’s a coffee. A conversation. A debt of gratitude. And a promise that quietly falls apart. A new article from Bruno Gabriel’s 10-year series is now live on our Dojo. This chapter takes us back to 2015, to a chance meeting during Festival F in Faro, and to the unexpected chain of events that would ultimately lead to the creation of B16, not by ambition, but by necessity. If you want to understand how B16 truly began, this is where the path becomes clear. The journey continues. https://lnkd.in/e6_5-Xrz

Before B16 existed, there were 10,000 kilometres of distance. And a decision that changed everything. The second article of Bruno Gabriel’s 10-year series is now live on our Dojo. This chapter takes us to Mozambique, to the years between 2012 and 2015, where distance, immigration, cultural shock, purpose, doubt, courage, and one life-changing project shaped the person who would later build B16. This is not a business story. It’s a life story that explains why the business exists. The journey continues. https://lnkd.in/e9tNvM4b

Ten years ago, B16 was just a possibility. Twenty years ago, Bruno Gabriel was facing bankruptcy, depression, and the collapse of almost everything around him. This is not a story about success. It’s a story about what happens before success. We’ve just published the Preface of a 10-part series Bruno will be writing throughout this year, one part for each year of B16’s journey. Inside each part: moments, people, mistakes, lessons, and reflections that shaped what B16 is today. The first article is now live on our Dojo. If you’re curious about the reality behind entrepreneurship, resilience, and what it truly takes to build something that lasts, this is where the story begins. Happy reading. https://lnkd.in/dtEfziVh