it depends on the changes. if it's a strategic or communications decision, it means someone made a mistake before it got to the creative team. the error is assumed by the client, the costs are paid, as defined contractually. a new contract is made, with new objectives and the creative team starts working again with the new objectives. if they are small adjustments depends on whether they fit into the timetable already budgeted. if the client is constantly changing things, the only alternative is for the creative team to fire the client, as the creative teams are wasting time and money they don't have on clients who don't cover their costs. in the context of creative industries, creativity is a business. it should be treated as such.

Mudanças inesperadas do cliente fazem parte do jogo, e manter a equipe criativa alinhada exige comunicação ágil e transparência. O ideal é estabelecer canais claros de diálogo, promover alinhamentos frequentes e usar ferramentas colaborativas para garantir que todos estejam na mesma página. Além disso, flexibilidade e um escopo bem definido ajudam a minimizar impactos e otimizar a entrega.

Gather and Clarify the Changes Immediately Schedule a quick sync with the client to understand the exact nature and urgency of the changes. Ask why the change is happening (Is it market-driven? Budget-related? A shift in brand strategy?). Document the changes in clear, actionable terms to avoid misinterpretation.

Entendo que uma boa comunicação e acompanhamento contínuo dos desenvolvimentos das entregas podem garantir que a equipe esteja na mesma página, óbvio que a resiliência, conhecimento e criatividade da equipe são fundamentais para atender rapidamente essas mudanças repentinas.