Ten en cuenta siempre el target o cliente final ideal Si no cubres los deseos o resuelves los problemas de tu cliente ideal, puede ser que simplemente aún no este muy refinada tu búsqueda o solución gráfica. Siempre es bueno anotar en una hoja, las impresiones o visión de la empresa tanto del empresario como del cliente final. Esto te puede ayudar a encontrar "ese balance" A veces el empresario se apasiona tanto que no encuentra las palabras ideales o lenguaje para "su público" y esto puede atrofiar una comunicación gráfica. Estudia tu avatar, haz un estudio de mercado, crea un brief. Estos te pueden ayudar a comprender mejor a tus potenciales y dar una mejor solución gráfica alineada a sus búsquedas y deseos personales.

The first thing you need to do before creating anything is have a well done briefing allied with the client's brand guide. If it doesn't work, always ask your client what does he have in mind, ask references, bring ideas, draw and be open to sometimes guide him towards his own vision - many clients struggle to translate their ideas into a concept.

If my graphic concept clashes with the client’s brand image, I’d first revisit their guidelines to understand the disconnect. Then, I’d explain my design choices, showing how they add value while respecting their identity. If needed, I’d tweak the design or offer variations—one that sticks to their brand, one with my creative touch, and a middle ground. I’d ask for specific feedback, making sure we’re on the same page. The goal wouldn’t be to compromise but to collaborate, so the final design feels fresh while still aligning with their brand.

Creative conflicts can be opportunities for collaboration rather than roadblocks. When a graphic concept clashes with a client’s brand image, start by actively listening to their vision and concerns. Present your rationale behind the design while remaining open to adjustments. Offering multiple variations or a phased approach can help bridge the gap between creativity and brand consistency. Ultimately, finding a balance between your artistic expertise and the client’s identity ensures a strong final product that satisfies both parties.

When told your graphics concept clashes with the client's brand image, first ask for specific feedback to understand their concerns, then revisit their brand guidelines to ensure alignment. Explain your creative vision and how it supports their goals, while remaining open to adjustments. Offer alternative solutions that balance innovation with their brand identity, and maintain professionalism throughout the process to collaboratively find a design that works for both parties.