ClawRock - eCommerce experts

Seasonal commerce has a problem brick-and-mortar stores don't have: you can't display discounted Easter chocolates at checkout on April 7th and wait for someone to eventually buy them. In e-commerce, a seasonal product either sold before the holiday, or becomes dead stock blocking your warehouse and capital. Two scenarios, both costly: Stockout before end of season → You lose sales in the hottest period → Customer goes to competition and may never return → You can't restock 2 days before the holiday Overstock after season → Product worth X takes up space all year → 70% discount to clear inventory = margin loss → Some SKUs won't sell at all (who buys bunnies in May?) Magento lets you manage this risk, but requires pre-season planning: → Inventory forecasting based on previous years → Automated low stock alerts with supplier lead time → Dynamic pricing rules activated after specific date (e.g., -30% from April 7th) → Bundling seasonal products with evergreen (bunny + premium chocolate = gift for any occasion) → Separate seasonal catalog that disappears after season, doesn't clutter main store Seasonal commerce is a timing game. Magento gives you tools - question is, are you using them before the season, or trying to save the situation after? P.S. This isn't just about Easter. Mother's Day, Father's Day, summer collections, back-to-school, Halloween, Black Friday, Christmas - every seasonal peak follows the same pattern. Plan early or pay later. #ecommerce #magento #inventorymanagement #seasonalcommerce

This time in the Real-World UX series, we’re looking at UX workshops.   💰Want to save time and money? ➡️Investing time in a UX workshop before the design process can prevent many problems later.   Remember: a UX workshop is not a presentation — it’s a working session to identify and clarify the key problems in your product that need to be solved. Done right, it leads to better alignment and helps avoid ineffective outcomes.   📈 To clearly evaluate whether the project is successful, define a few metrics that you can measure before and after. It can be conversion rate, customer satisfaction, or KPIs like time on task, error rate, engagement metrics.   Have you ever participated in any workshops? Let us know in the comments.   #RealWorldUX #UXDesign #UXWorkshops #EcommerceTips #ClawRock 

80% vs 20%. That's the gap between transactional emails (order confirmation, shipping notification) and marketing newsletters. Your customer just bought from you → They're refreshing their inbox obsessively → Opening every email → Reading every word about their order. Most stores send them: "Order #12345 confirmed" → link to courier website → complete silence after delivery. What you should be doing: ✅ Turn that 80% open rate into relationship-building (not just order confirmation) ✅ Follow-up at 3 days, 2 weeks, 1 month (automated, not pushy) ✅ Unboxing that creates Instagram moments ✅ Communication that makes them feel valued, not like a number Retention costs 5-7x less than acquisition. Post-purchase is where you win or lose that customer forever. This article breaks down how to build it step-by-step (with Magento setup) 👇 PL: https://lnkd.in/duVemtGq EN: https://lnkd.in/dF3wHVka #ecommerce #retention #magento #postpurchase

In this chapter of our Best Checkout series, we analyze the last critical moment before the checkout process — cart review.   This is a very fragile stage where any hesitation can lead to cart abandonment. To deliver the best experience, consider using these two types of carts — one for quick actions and one for a detailed preview: 👀 Side cart — visible right after adding a product, used for instant feedback and a brief preview of added items. It shouldn’t distract users from continued browsing. 🛒 Standard cart review page — a detailed view of selected products where users can clearly see what they chose, including image, size, color, etc. It’s crucial to display all key information here so users aren’t surprised during checkout — especially shipping costs. Users hate hidden fees!   To maintain momentum, avoid over-cluttering the cart and never hide any costs. Otherwise, users may abandon their carts. #bestcheckout #uxdesign #ecommerce #checkout #clawrock

Most Magento stores have wishlist functionality available out of the box – and never turn it on. 🔦 A wishlist shows you which products customers flagged as desirable without any prompting. That kind of purchase intent signal is genuinely hard to get elsewhere. You can see what saves most frequently, spot demand before it shows up in sales data, and identify seasonal patterns early. 💡 In Magento, customer segments let you act on it directly – trigger an automated email when a wishlisted product goes on sale or drops in stock. A customer with an active wishlist already has a reason to come back. Reaching them at the right moment converts better than any cold acquisition campaign. ⚡ It takes an afternoon to configure. If you want to know how – drop us a message. 👉 #ecommerce #magento #retention #ecommercetips #wishlist

Predictable revenue every month, without fighting for new customers with every campaign — the subscription model sounds like the perfect setup. Straightforward in theory, expensive to get wrong in practice. A few things that tend to get overlooked: ➡️ Subscriptions work on regularly consumed products — but which ones actually qualify, and which ones backfire? ➡️ Polish customers pay differently than their Western counterparts — and there's one payment method that changes the equation. ➡️ Three subscription models, three different value propositions — the right one depends on what you're selling. ➡️ High churn after the first month almost always means one thing. Article on subscriptions in e-commerce — when they make sense, how to implement them in Magento, and what to measure 👇 PL: https://lnkd.in/dAsPnE4v EN: https://lnkd.in/dA5dWZWW

Free shipping is one of the most powerful levers in e-commerce – and one of the most misconfigured. A difference of just 2 PLN in shipping cost changes purchase decisions for 52% of customers.* Getting the setup right in Magento is less about strategy and more about knowing where to look 👇 1️⃣ Revisit your threshold regularly as your average order value grows – what made sense at launch rarely makes sense a year later 2️⃣ Place free shipping at the top of the delivery list in admin panel – customers shouldn't have to look for it 3️⃣ Add a progress bar in cart showing how far the customer is from the threshold – one of the simplest Magento implementations with one of the highest uplifts 4️⃣ Segment your cart price rules – new and returning customers have different sensitivities and deserve different logic 5️⃣ Communicate the threshold on product pages, not only on homepage – the decision happens before the cart 6️⃣ Check regularly whether your cart price rules conflict with other active promotions – this breaks the threshold silently and is one of the most common findings in Magento audits 📚 *Source: E-commerce w Praktyce, no. 2/2024; Gemius "E-commerce w Polsce 2023" #ecommerce #shipping #magento #conversionoptimization #ecommercetips

81% of women read reviews before buying. 43% come back to leave their own after purchase. On International Women's Day, the data is worth looking at closely. Women are the most deliberate consumer group in e-commerce – globally and in Poland. Swipe to see what that means for your store 👇 📚 Source: SW Research study commissioned by Allegro, February 2025, n=700, CAWI method #womensday #internationalwomensday #ecommercedata 

Appstinence started as a niche wellness trend. In 2026 it's showing up in behavioral data – longer gaps between app sessions, lower push notification acceptance rates, and growing demand for calmer, less intrusive digital experiences. For certain e-commerce segments – premium, lifestyle, health – this shift is already visible in how customers engage. 📵 If your app engagement metrics are softening, here's where to start adapting: ➡️ Email over push – a channel customers open on their own terms, at their own pace, with full attention rather than a reflex tap to dismiss ➡️ Quality over frequency – intentional shoppers respond to one well-timed message with genuine value far better than five automated touchpoints ➡️ PWA instead of a native app – works through the browser, requires no download, and doesn't compete for space on a home screen customers are actively simplifying ➡️ Wishlist as a bridge – customers practicing appstinence still have purchase intent. Wishlist lets them save products and return on their own schedule, independent of your notification strategy ➡️ SMS for high-signal moments only – delivery confirmation, back-in-stock alert, order ready. Low frequency channels earn more attention precisely because they're rare The segments feeling this shift earliest – premium, lifestyle, wellness – may be looking at a permanent change in how their customers want to be reached. #ecommerce #appstinence #mobilecommerce 

Most e-commerce owners focus on product photos, pricing, promotions. Meanwhile, one of the biggest conversion leaks hides in plain sight: poorly designed CTA buttons. ClawRock's design team broke it down into 4 principles that separate high-converting stores from those where users get lost 👇 #ecommerce #UXdesign #webdesign