Ars Thanea

Recently, we’ve been drawn to art direction styles that feel raw and real. Things like noise, glitches, and rough edges grab our attention. As the world gets shinier, we find ourselves wanting the beauty that comes from imperfection. For this film, we used mixed media and tried out new techniques to capture something less polished and more full of life. Come see what happens behind the scenes.

The One Club for Creativity's Art Directors Club (ADC) Awards have announced their winners, and we are thrilled to share that two of our collaborations, one with Droga5 New York "Obstructed Brews" and another with AREA 23 New York "The Unnoticed Sponsorship", earned us 2 Silver Cubes and 3 Merits. Huge thanks to Droga5 and AREA 23 for inspiring partnerships that keep raising the bar. 🥳 #adc #awards #area23 #droga5

In partnership with La Familia, Aceros AZA, and the Government of Chile, we brought the vision of “Healing Domes” to life, turning steel from more than 80,000 confiscated weapons into a sanctuary where children touched by violence can find support and hope. The film uses raw textures, distortion, mixed media, and heartfelt storytelling to convey the project's main challenge: turning fear into compassion and destruction into safety. This project shows how much can be achieved when creative people work together with trust, skill, and the courage to try new things. #healingdomes

What looks effortless is usually built on a foundation of intentional choices. In our process, we revisited each step, fine-tuned how the SK-II product’s surface played with light and space, and stripped away anything that disrupted our vision of harmony. Here are a few more design experiments that never saw the spotlight. Find out more about Pricing, Timeframe, and Deliverables: https://lnkd.in/dJDhNxSN

For SK-II, the work was built around design #RnD: testing, exploring, pushing in different directions, and gradually refining them. Most of the decisions came out of that process. Not added at the end, but discovered along the way. Full video and case study: https://lnkd.in/dJDhNxSN

See you all in Milan 🍕

Some projects are not defined by what gets added, but by what is allowed to remain. For SK-II LXP, kintsugi was not treated as an aesthetic reference, but as a structural principle. Developed in close collaboration with the creative team at Planetary Prague, the work focused on translating its logic into a system built on balance and restraint, rather than replicating its surface qualities. Working with a highly reflective object shifts the problem. The more you add, the more you lose control. The work moves away from building and towards calibration. The project evolves through reduction, where each iteration removes what is unnecessary and refines the relationship between the product and its environment until the image holds on its own. At that point, the process becomes less about image-making and more about system-shaping. Less about adding, more about holding everything in place without letting it collapse under its own complexity. We’ve been pushing for more transparency around how this kind of work is built, not only visually, but structurally. That level of control comes with scale. • 18 full CG shots • 16 weeks of production • Typical budget range for this type of work: $450K–$250K More on how we approach pricing: https://lnkd.in/eg2aVAAJ More on the work, including the full case study and credits: https://lnkd.in/dJDhNxSN Client: Procter & Gamble | SK-II Agency: Planetary Prague Creative Design Partner: Ars Thanea Production House: Procoma Service Production: Stink Hong Kong & Japan Postproduction: Prodigious Singapore

A lot of creative work is shaped long before it becomes visible. Not just by craft, but by judgement. By what gets pushed further, what gets simplified, and what gets left behind. That’s why we’re happy to see our CCO, Piotr Jaworowski, joining this year’s Creativepool jury. Looking forward to seeing the work and the thinking behind it. Because in the end, it’s rarely about what’s on the surface.

No brief. No deck. Just fun, craft, and curiosity. A few motion explorations around our new mark. arsthanea.com