Glad to contribute to Ogilvy PR APAC's latest webinar. The Human Premium is a lens every market should be looking through. The report is worth a read if you're thinking about where brand building is heading: https://lnkd.in/gT4Ur_ZD To explore what this means for your brand, get in touch with our Director PR&I, Aiza G Alam who was one of the panelists at the webinar.
The more AI does, the more people want what it can't fake. That tension powered Ogilvy Futures 9: "The Human Premium" webinar, hosted by our Ogilvy PR APAC team last Friday. Three takeaways worth carrying forward: 🔥 Light "Little Fires Everywhere." Big brand moments still matter, but winning today takes a newsroom mindset. Feed dozens of smaller, local, real-time conversations and let your community carry the message. 🎨 Human craft is the new currency. When anything can be faked, showing the time, effort, and sensory detail behind your work is how you stand apart. 🛍️ Social commerce is entertainment, not just advertising. The future of e-commerce is shoppable storytelling, where creators and audiences connect in real time. The common thread? Technology helps us scale. The brands that win the next era will use it to amplify human connection, not replace it. Download the full report to explore more: https://lnkd.in/gT4Ur_ZD Huge thanks to the team, and to everyone who joined.👏 Richard Brett GAICD Linh Nguyen Holly Annie Black Ray Lam Aiza G Alam Q Akashah James Baldwin Ogilvy Singapore Ogilvy Australia Ogilvy PR ANZ Ogilvy Hong Kong Ogilvy Pakistan T&A Ogilvy #BorderlessCreativity #TeamOgilvy #OgilvyPR #HumanPremium #MarketingTrends #SocialCommerce #AI #Branding #Influence