🚀 What a milestone year for edamama!
In just one year, we opened 5 new stores, bringing our total to 10 stores nationwide, expanding our reach and getting closer to more families across the Philippines.
We also launched 10 exciting new products under our private label, bean, from diapers and skincare to fashion and everyday essentials. Special shoutout to our bean cloud diapers, which have seen exponential growth and continue to be a favorite among mamas; we have sold 5M pieces of diapers in just a year, along with 20M pulls of wipes.
Our expos in March, August, and December this year saw more than 50 thousand visitors. We look forward to another year of fun expos for our community.
Huge shoutout to everyone who made all of this happen — our offline store teams, key account managers, marketing, creatives, operations, and everyone behind the scenes who keeps things moving. This wouldn’t be possible without you.
Here’s to building better experiences, stronger communities, and many more milestones ahead. 🌟
#edamama #edamamaph #parentingmadeeasy