Stanley Street

Turning a member magazine into a strategic asset. In partnership with NZ Certified Builders, we transformed InHouse Magazine from a traditional publication into an editorial-led platform that drives engagement, brand value, and long-term relevance. Our approach: – Built a clear thematic and editorial strategy – Shifted from a linear production model to our “Editorial Engine” – Integrated content, design, and storytelling from the ground up – Elevated the publication into a lifestyle-driven, member-first experience The result is a publication that feels intentional, cohesive, and genuinely valuable to its audience — not assembled. “We had a member magazine that needed an overhaul… the results have been fantastic. We now have a clean, professional design, stories that catch your interest and offer valuable insights, and a process that makes the whole project stress-free.” — Andrew Smith, Senior Communications & Engagement Adviser, NZ Certified Builders This is the future of industry publishing: less about producing issues, more about building platforms. Explore the latest issue here: https://lnkd.in/eAfPPbZe #ContentStrategy #Editorial #Publishing #BrandBuilding #MemberEngagement

For those wanting to join the farewell for Sage Haggart, his memorial details are as follows: H Morris Funeral Services 31 Ocean View Road, Northcote Tuesday 2nd December at 2pm Join friends & family after the service, over at the Backyard Bar (located in Poenamo Hotel on 31 Northcote Rd, Hillcrest)

It is with great sadness that we share the passing of our Head of Film 360, Sage Haggart Sage was a legendary figure in New Zealand production - a creative force, a steady hand, and a true craftsman who shaped countless projects over his long and distinguished career. At Stanley Street, he was much more than a leader. He was a mentor, a collaborator, and a friend whose generosity, humour, and expertise lifted everyone around him. His impact on our agency and our industry is immeasurable, and his absence will be felt deeply by all who had the privilege of working with him. Our thoughts are with Sage’s family, friends, and the many people across the production and creative communities who are mourning this loss. We will share details regarding funeral arrangements when available, and in the meantime we are honouring Sage’s legacy in the place he helped shape. Moe mai rā, Sage. 💔

We are so proud to have won Gold at the IAB Awards in the Best Use of Programmatic category. It is a true testament to the magic that can happen when you bring together a courageous client, a skilled and ambitious team, and epic partners who can help realise the vision. Big congratulations to all involved! 🥇 Courtney Newton Georgia Yurjevic Ankit Patel Dave McHawk Allen Ngan Department of Corrections NZ Sandra Scott Jack Manning

This week, our team is taking on the 2025 Rebel Sport 24hr Challenge at Eden Park – keeping a treadmill moving non-stop for 24 hours to raise vital funds for Cure Kids. Every step we take helps fund over $10 million in medical research across 60 projects, giving children the chance to live healthier, happier lives. We’re committed to going the distance – but we need your support. Every dollar counts. Donate today and help us make a real difference for Cure Kids!     👉 https://lnkd.in/gHVUEx_n 

So many of us have grown up with Briscoes – built by Kiwis, for Kiwis – it’s part of our everyday lives and culture. In fact, even our littlest Kiwis “play Briscoes.” We're proud to share Briscoes' new brand ad, founded on this insight. It captures the joy, warmth and connection that Briscoes has always stood for, especially important in these past few years of tougher economic times. A huge thank you to the incredible team who brought this idea to life – the craft, care and passion shine through. Isabel Campbell Caylie Honeycombe Liz Hanrahan Peter Vegas Josh Foley Laura Sargisson Sage Haggart Renate Tauetau Elle Lee Rose Gullery Martin Spencer Zed Williams Sam Cox Chris Watkins Stanley Street Briscoes (NZ) Limited Reel Factory

We’re thrilled to share that four of our entries for the 2025 IAB NZ Digital Advertising Awards have been named finalists! Our “Following the Need – A Smarter Way to Recruit” campaign for the Department of Corrections NZ is a finalist in four categories, in partnership with Vistar Media. • Best Use of DOOH • Best Integrated Digital Exclusive Campaign • Best Use of Data: Campaign Targeting • Best Use of Programmatic Congratulations to all the finalists!. We look forward to celebrating with the community on Thursday, 20 November.

The long ads make the short ads work. Advertising theory will always be full of contradictions. Despite our ability to measure and analyse things more thoroughly, or perhaps because of it, there’s now a bunch of new ones: There’s a growing acceptance that audiences won’t look at anything for very long. Dr Grace Kite is saying we should now embrace “lots of littles”. But we also know that ads that are watched for longer are significantly more effective. Reach is important, but it’s multiplied by Attention. We’ve also recently rediscovered that distinctive brand assets, with entertaining characters being high on the list, boost advertising effectiveness in every way. Those assets are very valuable when someone glances at a billboard or online video. A couple of seconds is enough for Tina’s or Stickman’s images or voices to convey positive emotion and boost brand awareness. But that’s only because they were already established by longer-form TV ads. Just like ANZ’s Sharma family, ASB’s Ben and Amy, One NZ’s Jade and Pepper, Genesis’s George, Skinny’s AI Liz and countless creative platforms before those. As advertising media and viewing continues to fragment, marketers that have built and maintained their brand icons through years of consistent TV advertising will have a huge advantage. We need to get audiences to engage with some advertising for longer if we want the shorter stuff to work well. (Prompted by Jacqueline Freeman's article below, focusing on the difference between TV and OOH.)

🎸🔥 Get ready, The Stanleys are hitting the BOTAB stage and bringing the noise! Join us Sept 18 at the Galatos for a night of epic tunes, big energy, and pure Stanley St spirit. Let’s make it loud! 🎤✨ https://lnkd.in/gMpafKUz

We’re thrilled to share that Stanley Street has picked up two awards at the 2025 Commercial Communications Council Beacon Awards:  🥈Silver – Social Marketing/Public Service  🥉Bronze – Most Effective These awards highlight the power and effectiveness of media innovation through our proprietary dynamic platform, Stanley Street Drive, which continues to deliver outstanding results for our clients. A heartfelt thank you goes to the team at the Department of Corrections NZ - Dave McHawk and Allen Ngan for their bravery and trust in embracing innovation. We're proud of our full team, with special thanks to Courtney Newton, Ankit Patel, Georgia Yurjevic and Aaron White for leading the charge on this great mahi. Big thanks also to our fantastic partners at Vistar Media - Sandra Scott and Jack Manning, for their collaboration and support, as well as Stanley Streeters past Marcel Nel, Vernon Dmonte and Hannah Titheridge, for their contributions that set us up for success. Congratulations and massive thanks to everyone who made this possible!