Social Media Specialist

We are POP MART, a market-leading company in character-based entertainment and a global champion of designer toy culture. Our mission is to ignite passion and bring joy worldwide.

At POP MART, we are unique, and we always have been. Thanks to the diversity of our customers, talents, and ideas, together we reinvent the present and future of POP. Are you ready to embrace your future with POP MART?

We are looking for you for our new store in Amsterdam!

Responsibilities:

1. Plan and execute all digital marketing, including SEO/SEM, social media and display advertising campaigns.
2. Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
3. Design, build and maintain our social media presence.
4. Source & collabrate local influencers and seeding products
5. Identify trends and insights, and optimize spend and performance based on the insights. · Brainstorm new and creative growth strategies.
6. Work with the management team to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
7. All other duties or projects as assigned.

Requirements:

1. Solid understanding of digital marketing channels and current trends in the Netherlands
2. Well known on digital marketing tools
3. Has video and photo editing skills.
4. Strong organisational and multitasking skills.
5. Strong communication skills, both verbal and written.
6. Proficiency in Microsoft Office.
7. Possesses a tenacious sense of urgency and attention to detail.
8. Strong self-driving force.
9. Fluent in Dutch.

Ideal Candidate Traits

✅ Passion for Pop Culture – Familiar with POP MART and related products. Strong interest in designer toys, art, IP, and design, with keen insights into consumer preferences.

✅ Relevant Work Experience – Background in leading internet/technology companies, Fortune 500 FMCG, 3C (consumer electronics), or related industries in marketing & branding roles. Cross-cultural team experience is essential.

✅ Goal-Oriented – Results-driven, capable of independently leading brand marketing efforts in Germany while driving business growth.

✅ Innovative Thinker – Enjoys exploring new trends and can develop localized marketing strategies aligned with POP MART’s brand DNA.

✅ Strong Execution Skills – Able to not only develop strategies but also ensure seamless execution, efficiently managing cross-departmental collaboration.

✅ Data-Driven Approach – Focuses on data analysis and applies scientific methods to optimize marketing strategies, maximizing ROI.

We offer you:

🎉 Festive perks and holiday benefits to celebrate special occasions together

🎁 A variety of company gifts to show our appreciation throughout the year

💼 A flexible work arrangement and allowances to support your work-life balance

💰 A competitive salary package because your hard work deserves to be rewarded

📚 Training programs to help you grow and enhance your skills

🚀 Career advancement opportunities to support your professional development

🔄 Job rotation options to expand your experience across different roles

It's all about PEOPLE!

We love to nurture and grow our talents! Training will accompany you throughout your journey. You will participate in training events, classroom lessons, and customized modules to strengthen your technical and managerial skills! Personalized career paths for all our employees: you will have the opportunity to set personal career goals and receive the necessary support to achieve them.

POP MART Attitude

We believe in "Winning Together," so you will be responsible for creating a team spirit that provides an exceptional in-store experience! Our keywords are: welcome, knowledge, and conclusion. We want to provide unique journeys to our customers, making them feel pampered, listened to, and advised optimally, optimizing brand loyalty.

POP MART has:

Nearly 500 stores worldwide

Nearly 2,000 ROBOSHOPs worldwide

Nearly 500+ distributors worldwide

Theme Park - POP Land in Beijing

Themed Shows

Toy Show (PTS)

Art Gallery

...

Do you want to join us? The program includes: Training, Challenges, Continuous growth opportunities. The adventure begins now: Come POP the world with us!