Roos (Rose) Wijnen

𝗞𝗲𝘆 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝟮𝟬𝟮𝟱: 𝗔𝗜 𝗮𝗻𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗗𝗿𝗶𝘃𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 In 2025, B2B marketers will take bold steps to combine technology and creativity. According to LinkedIn's Marcel Molenaar, this year marks a new era where brands distinguish themselves through authenticity and credibility. The strategic use of video, thought leadership, and AI will be essential to humanize communication and position brands innovatively. A notable trend is the rise of influencer marketing within B2B. Brands are investing more in building credibility and trust, which is crucial for winning customers. Additionally, short-form video will dominate, with 55% of marketers considering it the most effective format for ROI. Videos are used to enhance thought leadership and present product demonstrations. CMOs and CROs play a crucial role in change management, especially with the rapid changes brought by AI. It is important for leaders to embrace a culture of continuous learning to keep teams agile. AI is strategically used to address business challenges and better analyze customer needs. How is your organization implementing these trends in its B2B marketing strategy? #b2bmarketing #ai #influencermarketing #videocontent #thoughtleadership

177

1 commentaar

Why We Started GloMotion Studios... 🎬 Mainly, because we could see what was happening: Creators becoming frustrated salespeople. Audiences swiping past obvious brand integrations. Brands investing more but seeing diminishing returns. Something has to change. That's why we founded GloMotion Studios with a simple mission: set a new standard for how creators, brands and audiences interact with each other. 🎥 We believe brands should build entertainment IP they own, not chase never ending cycles of trends. 🤳 Creators should get to do what they do best: entertain. 👥 Audiences deserve content they actually want to watch, not continue to be force-fed ads. That's the ambition for what we're building: where marketing can become a revenue generator rather than a cost centre, creators thrive as entertainers, and audiences look forward to brand-created content.

67

4 commentaren

Exciting news! Your ChatGPT conversations just got a soundtrack 🎧 Spotify is now integrated into ChatGPT, creating a new way to discover and enjoy music and podcasts. You can now get personalized recommendations right in the flow of your chat. Whether you’re looking for the perfect focus playlist, discovering new artists that match your mood, or finding a podcast for your commute, Spotify and ChatGPT have you covered. How it works ✅ Mention Spotify in your ChatGPT prompt ✅ Connect your account the first time ✅ Ask for songs, artists, playlists, or podcasts based on any theme, mood, or favorite This marks an exciting step in blending AI with everyday life, making music discovery more intuitive and personal than ever. #Spotify #ChatGPT #AI #MusicDiscovery #Innovation #Personalization #Tech

90

1 commentaar

Tag, dentsu’s global end-to-end creative and content production agency, has appointed Assi Rahbani as Managing Director – MENA. As demand for branded storytelling accelerates, Tag aims to delivers integrated AI-driven solutions across campaigns, video, gaming, immersive experiences, post-production and automation-driven workflows. Find out more here: https://lnkd.in/dqxn2cTU

169

30 commentaren

As marketers, we dream of campaigns that change behavior. But most of us end up lost in acronyms and analytics dashboards. Meanwhile, Tony's Chocolonely created a marketing revolution with a police confession. When journalist Teun van de Keuken discovered Big Chocolate's broken promises on child labor, he didn't just write another exposé. He ate chocolate bars and literally called the police on himself as a "chocolate criminal." This wasn't just a publicity stunt. It was the birth of a brand where marketing and mission became inseparable. Their uneven chocolate chunks? A tangible reminder of industry inequality that consumers experience with every bite. Their bright packaging? A bold manifesto that makes their mission unavoidable . The marketing lesson is clear: Stunts beat static ads. Safe marketing is invisible marketing. The brands dominating 2025 aren't just selling products through clever campaigns. They're embedding their purpose into every customer touchpoint and making competitors uncomfortable along the way. If your mission is tucked away on your "About Us" page rather than screaming from your product design, packaging, and customer experience . You're doing it wrong. What's the boldest, most unignorable move your brand could make tomorrow?

163

16 commentaren

What’s next for Digital Out-of-Home (DOOH)? 🤔 At our recent “Unleash the Full Potential of DOOH” event in Brussels, we welcomed nearly 200 industry leaders to explore how OOH strategies are helping brands and their agencies make meaningful connections in the real world. The conversations and ideas shared at the event highlighted exciting opportunities for growth and ingenuity across the OOH sector💡 Catch the highlights and feel the energy in our recap video, and dive deeper into the key takeaways in our latest article : https://hubs.li/Q03vMfgD0 #unleashthefullpotentialofdooh #AdvertisingInnovation #PoweredbyOOH #Deliveredbybillups

116

2 commentaren

British brands are on the move and the Middle East is firmly in their sights 🇦🇪 Spotted this morning: Barbour opening soon in Dubai Hills Mall. An iconic British name, now expanding into the GCC with a true omnichannel approach - blending retail, DTC e-commerce, and strategic wholesale partnerships. This isn’t a one-off. The MENA market, and especially the UAE, is soaring right now whilst the US plays trade deal roulette: • E-commerce is maturing at a pace to be reckoned with. • Retail infrastructure is world-class and only getting better. • Trade deals are favourable for British brands post tariff wars & has been for a while post-Brexit. • Consumer appetite for heritage, quality, and craftsmanship has never been stronger. If you’re struggling to justify the next move in the US — now is the time to start looking East. The GCC region offers enormous growth potential, with high disposable incomes, a rising digitally native population, and many experienced operators ready to help brands scale. Barbour are making the move. Many others will follow. Will your brand be part of the next wave? #Retail #Ecommerce #MENA #Expansion #BritishBrands #GCC #Omnichannel #DTC

104

6 commentaren

Three key takeaways from the creative onboarding process at Smartly.. 👇 Last week in Amsterdam, we worked closely with a client’s creative team to optimize and scale their creative production across multiple platforms. Takeaways from the process: 1️⃣ Structured Templates = Faster Execution - A well-built framework for image and video templates ensures that creative production remains efficient, scalable, and always on-brand. https://lnkd.in/egAD4Y2D 2️⃣ Automation Unlocks Scale - By using dynamic feeds and conditional rendering, we enabled instant creative variations, reducing manual work and increasing testing velocity. https://lnkd.in/emiSf4bk 3️⃣ Cross-Team Collaboration is Key - When media teams and designers work closely together, campaigns don’t just look better-they perform better. Aligning creative assets with campaign goals is a game-changer. Excited to see how these insights continue to drive faster execution and better creative outcomes! We are planning to launch thousands of creatives soon!

50

1 commentaar