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Perceptie van merknamen: de invloed van auditieve en visuele karakteristieken op de evaluatie van merknamen
Master thesis
Master thesis Tilburg University
Onderscheidingen
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European Email & Data Driven Marketing Awards 2016 - Best nurturing activity
European Email & Data Driven Marketing Awards 2016
Every year Samsung unveils its new flagship smartphone during the Mobile World Congress in Barcelona. The new product launch is key for showcasing the company’s innovation and solidifying its leading position in the mobile market. This year Samsung Electronics Europe was looking to leverage its new CRM system, operational in 13 countries, to support all pre- and post- launch activities for the Galaxy S6.
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European Email & Data Driven Marketing Awards 2016 - Best offer driven email marketing promotion
European Email & Data Driven Marketing Awards 2016
Every year Samsung unveils its new flagship smartphone during the Mobile World Congress in Barcelona. The new product launch is key for showcasing the company’s innovation and solidifying its leading position in the mobile market. This year Samsung Electronics Europe was looking to leverage its new CRM system, operational in 13 countries, to support all pre- and post- launch activities for the Galaxy S6.
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European Email & Data Driven Marketing Awards 2016 - Best use of data driven marketing
European Email & Data Driven Marketing Awards 2016
Every year Samsung unveils its new flagship smartphone during the Mobile World Congress in Barcelona. The new product launch is key for showcasing the company’s innovation and solidifying its leading position in the mobile market. This year Samsung Electronics Europe was looking to leverage its new CRM system, operational in 13 countries, to support all pre- and post- launch activities for the Galaxy S6.
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Selligent Award 2015 - Best Omnichannel Campaign
Selligent Award 2015
Every year Samsung unveils its new flagship smartphone during the Mobile World Congress in Barcelona. The new product launch is key for showcasing the company’s innovation and solidifying its leading position in the mobile market. This year Samsung Electronics Europe was looking to leverage its new CRM system, operational in 13 countries, to support all pre- and post- launch activities for the Galaxy S6.
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Selligent Award 2015 - Public Award for Campaign of the Year
Selligent Award 2015
Every year Samsung unveils its new flagship smartphone during the Mobile World Congress in Barcelona. The new product launch is key for showcasing the company’s innovation and solidifying its leading position in the mobile market. This year Samsung Electronics Europe was looking to leverage its new CRM system, operational in 13 countries, to support all pre- and post- launch activities for the Galaxy S6.
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