Not To Scale

PART 3 - the adventures 🧨 All of the 15s and 6s films for It’s Not Nuts. It’s Peanuts. directed by Anthony Farquhar-Smith for National Peanut Board and Special U.S. Nut climbing, peanut butter diving, smoothie spa – all of this was shot in-camera, stacking the production process full of incredibly specific yet bizarrely whimsical questions like: how to build a football goal relative to a pitch the size of a slice of Wonder Bread? Would the surface of that pitch be smooth, or laden with a few crunchy divots for the true 5-a-side experience? Many fascinating BTS titbits await at our website – https://lnkd.in/epKvQ68e You can also find full credits for the wonderful team that made this job possible 💖 National Peanut Board Special U.S. Daniel O'Rourke Dan Sormani Edward Tull Simon Paul Yamination Studios TALK SHOP

PART 2 🥜 🥜 More from It's Not Nuts. It's Peanuts, the new brand campaign directed by Anthony Farquhar-Smith for National Peanut Board and Special U.S. The decision early on to centre peanuts literally as well as metaphorically was integral to the making of these films, as this meant all other elements would be miniscule. From printing the characters to using specialist cameras and lenses on the shoot, working at such a tiny scale was something new for the whole crew, a chance to go absolutely massive on going small. Client: National Peanut Board Agency: Special U.S. Production Company: Not To Scale Director: Anthony Farquhar-Smith  Founder/Executive Producer: Daniel O'Rourke US Executive Producer: Dan Sormani Producer: Edward Tull Production Manager: Marie Jordan DOP: Simon Paul Production Design: Yamination Studios Please check out our previous post for full creds 💖

Presenting It’s Not Nuts. It’s Peanuts, the brand campaign focused on getting the underrated legumes the hype they deserve 🔥 Directed by Anthony Farquhar-Smith, the new campaign from the National Peanut Board and Special U.S. recasts peanuts as a modern American essential, putting them slap-bang at the centre of culture in a series of surreal miniature stop motion films and OOH stills. First up, the 30s follows six intrepid friends extolling the health virtues of peanuts as they engage in activities like shell climbing and smoothie spas. Each character was designed, modelled, 3D printed and painted for each frame, totalling 781 one-inch little pals on the shoot – pretty darn nutty 🥜 🥜 CLIENT: National Peanut Board Chief Marketing Officer: Dena Malsom Director of Marketing: Chris Fitzgerald Chair: Neal Baxley Chief Executive Officer: Ryan Lepicier, MBA AGENCY: Special U.S. Executive Creative Director: Estefanio Holtz Executive Creative Director: Kasia Canning Creative Director: Rodrigo Burdman Executive Producer: Regan Wallace  Senior Producer: Hayley Danke   Account Supervisor: Charlotte Best Strategy Director: Nick Smatt  Head of Design: Anne Nuñez President Special NY: Shannon Nunn Production Company: Not To Scale Director: Anthony Farquhar-Smith Founder/Executive Producer: Daniel O'Rourke US Executive Producer: Dan Sormani Producer: Edward Tull Production Manager: Marie Jordan DOP: Simon Paul 1st Ac: Toby Goodyear Motion Control Op: Max Halstead Gaffer: Robin Brigham Electrician: Tim O’Connell Sparks: Wayne King, Andrew Purdy Stop Motion Animator: Tom Edgar, Max Martin, Anthony Farquhar-Smith Stop Motion Rigger: Andrew Spradberry Art Department Supervisor/Set Dresser: Anastasia Papadopoulou Production Runner: Edward Lloyd Food Stylist: John Bentham Assistant Food Stylist: Tanya Skillen Shot At: Clapham Road Studios BTS Videographer: Joseph Eckworth Catering: Troy Cundy Production Design: Yamination Studios Art Director: Drew Roper Producer: Juliet Carmen Teksnes Lead Model Maker: Fung Ye Tsang Senior Model Maker Set Dresser: Anastasia Papadopoulou Model Makers: Virginia Fuente Rodriguez, Hannah Phillips Painters: Carla Horton, Chloe North, Eleanor Barber, Florence Clapcott 3D Print Supervisor: Michael Price 3D Print Team: Surinder Singh, Jonathan Garvey, Jack Strood Set Builder: Tommy Grainger Art Department Work Experience: Tilly Horton Character Designer: Kristian Antoinelli  Storyboard Artist: Tim Dilnutt, Luca Schenato CG Lead / Modeller: Stefan Brown Rigging: Julen Armendariz Modeller: Fali Rakotoson Animation: Sandra Guarda, Stuart Doig Compositors: Peque Varela, Corinne Ladeinde Retouching: Ian Baker Edit: Scott Devenport Grade:  Colourist: Duncan Russell Facility: Freefolk Music and Sound Design: YESSIAN Composer: Chris Rizzo Mix and Sound design: Jacob Wolf Studio Assistant: Sydney Warren Executive Producer: Chris Heidman Producer: Lars Macky Producer: Jon Mackey HOP: Michael Yessian CCO: Brian Yessian

Entering NERDO mode 🚀 🚀 Our newest signing NERDO Studio crafted a series of explosive promotional films for Germany's premier football league, the Bundesliga. The mixed media spots are a visual feast highlighting the competition's talent, excitement and energy, featuring unmissable moments from some of the world's biggest football stars who call the Bundesliga home. Get into the world of NERDO: https://lnkd.in/eiNU4UcX

Creative polymaths NERDO Studio have joined Not To Scale’s roster in a partnership that unites Not To Scale’s formidable international production capabilities with the director collective’s fierce, unwavering commitment to challenging conventions wherever they find them. NERDO was formed by Lorenzo Levrero, Daniele Gavatorta and CLAUS CIBILS in 2009, three friends eager to explore uncharted visual territories. Today, the founders are based in Europe and the USA, providing a truly global outlook which spans genres, styles and industries. Blending a wealth of experience and a passion to push new boundaries, they are perfectly positioned geographically and creatively for clients wishing to break the mold across oceans and time zones. Clients who have utilised NERDO’s unique creative-thinking mindset include the likes of Nike, Netflix, Google, Amazon, MTV, McDonalds, Vivobarefoot and Tencent. Daniel O'Rourke, Founder of Not To Scale: “We’re delighted to welcome NERDO to the Not To Scale director roster. Lorenzo, Gavo and Claus form a rare creative force, a team grounded in design with impressive versatility, working across a wide range of animation techniques. NERDO said: "Joining Not To Scale feels like the missing piece of the puzzle. We’re ready to bring our 'No Fluff' approach and our obsession with gutsy visual languages to a roster that has shaped the history of animation and live action. Let’s get to work." https://lnkd.in/eSqBeegA

HUGE newssss - NERDO Studio is joining the roster of Not To Scale. NERDO go beyond "making images" to build the visual identity of brands, products, and rebels. Their work escapes rigid notions of technique, bounding across live action, 2D and 3D animation, and mixed media to tear up the rule book and create art that is inimitable, irresistible, and wholly their own. Lorenzo, Gavi and Claus formed NERDO eager to explore uncharted visual territories. Today, the founders and friends are based in Europe and the USA, providing a truly global outlook which spans genres, styles and industries. They’ve employed their multi-technique creative-thinking mindset for clients including Nike, Netflix, Google, Amazon, MTV, McDonalds, Vivobarefoot and Tencent, to name a few. We are so pleased to welcome you, guys!!! Let’s do this ☄️ See more of the incredible work of NERDO here: https://lnkd.in/eiNU4UcX Lorenzo Levrero Daniele Gavatorta CLAUS CIBILS Daniel O'Rourke

Double triple dare you not to be humming this for the rest of the day. 🌭 From Ronda comes Ronda de Canciones, a series based on the purest creativity of all – a child’s daydreams. The project began life with spontaneous recordings of children plucking out words and notes to amuse themselves, in the car, at the park or at home. These improvised ditties were then edited by Ronda, who carefully identified the tempo and tonality in their phrases and cut them into the charming songs that drive the films’ narrative. Each film has its own distinctive animation style, with the studio embracing the opportunity to play and experiment, employing their diverse skillset in 2D and 3D while chasing the feeling of childlike wonder and fun. The funny and absurdist “Las Salchichas” just might be our favourite of the bunch. Ronda is the animation and design studio devoted to bringing stories and characters to life, balanced perfectly between design, cinematography, aesthetics and narrative - https://lnkd.in/eN3expmk

The next video from Ronda in their series Ronda de Canciones is “Perrito Guaf Guaf” — a sweet and funny song about a little dog that gets locked in, performed by a child. The project began life with spontaneous recordings of children plucking out words and notes to amuse themselves, in the car, at the park or at home. These improvised ditties were then edited by Ronda, who carefully identified the tempo and tonality in their phrases and cut them into the charming songs that drive the films’ narrative. Each film has its own distinctive animation style, with the studio embracing the opportunity to play and experiment, employing their diverse skillset in 2D and 3D while chasing the feeling of childlike wonder and fun. Ronda is the animation and design studio devoted to bringing stories and characters to life, balanced perfectly between design, cinematography, aesthetics and narrative - https://lnkd.in/eN3expmk

Sometimes, monsters just need a hug 💚👹 From Ronda comes Ronda de Canciones, a series based on the purest creativity of all – a child’s daydreams. The project began life with spontaneous recordings of children plucking out words and notes to amuse themselves, in the car, at the park or at home. These improvised ditties were then edited by Ronda, who carefully identified the tempo and tonality in their phrases and cut them into the charming songs that drive the films’ narrative. Each film has its own distinctive animation style, with the studio embracing the opportunity to play and experiment, employing their diverse skillset in 2D and 3D while chasing the feeling of childlike wonder and fun. The first video we’re sharing features the cutest, cuddliest creature from the lagoon, who came to life through the song of an 8-year-old. Ronda is the animation and design studio devoted to bringing stories and characters to life, balanced perfectly between design, cinematography, aesthetics and narrative - https://lnkd.in/eN3expmk