MeMo²

THX. - World's leading Crossmedia and Marketing Analytics Platform

To begin the second day of our finalist presentations, Max de Jong from @Ahold Delhaize and Coen Kempen from Kantar present 'Beyond the Shelf - Unlocking the Power of Retail Media,' focusing on the crucial challenges of retail media effectiveness. Ecosystem partners: The Coca-Cola Company, dentsu, @EssenceMediacom, The HEINEKEN Company, IPG Mediabrands, Mindshare, Procter & Gamble, Red Bull, Unilever #ICOM25 #RetailMedia #DataCreativity

We are pleased to welcome our first I-COM Data Creativity Award finalists Kantar and Desperados to the stage, presenting on 'Free the Vibe'. Their presentation is being delivered by Coen Kempen from Kantar and Liana Ganescu from Alken-Maes (Heineken). Ecosystem partners: Alken-Maes, dentsu #LocationBased #ICOM25 #DataCreativity

Congratulations are in order to Kantar and Ahold Delhaize, finalists in the I-COM Data Creativity Awards, 2025. Their outstanding collaboration seeks to offer data-driven insights into retail media. Catch Max de Jong, Sr. Manager Media Performance & Consumer Insights from Ahold Delhaize and Coen Kempen, Global Head of Strategy - Media from Kantar, the I-COM Summit Experience, in Menorca, on May 6-8. Learn more about the Summit Experience and how to attend here: https://lnkd.in/epfNKZbA Violaine Normand | Thomas von der Fuhr | Cynthia Vega | Duncan Southgate | Kathleen O'Donnell Special mention to their ecosystem partners: The Coca-Cola Company, dentsu, EssenceMediacom, The HEINEKEN Company, IPG Mediabrands, Mindshare, Procter & Gamble, Red Bull, and Unilever. #ICOM25 #SummitExperience #DCA

Kantar and Desperados are finalists in the I-COM Data Creativity Awards, 2025! Liana Ganescu, Brand Manager and CMI Manager at Alken-Maes (Heineken) and Coen Kempen, Global Head of Strategy at Kantar will be presenting on their innovative collaboration that tracked real-world behaviour at the I-COM Summit Experience, in Menorca, on May 6-8. Learn more about the Summit Experience and how to attend here: https://lnkd.in/epfNKZbA Violaine Normand | Thomas von der Fuhr | Cynthia Vega | Duncan Southgate | Kathleen O'Donnell Ecosystem partners: dentsu and Alken-Maes #ICOM25 #SummitExperience #DCA

Are you an experienced panel manager, ready to take on a strategic, impactful role in one of the most exciting platforms in the industry? Our MeMo² team is looking for a Data Audience Manager! Work in a dynamic environment, use advanced marketing data and systems to enhance user engagement. You’ll lead strategies that build and retain high-quality users across multiple countries while optimizing user experience and ensuring long-term platform profitability. Apply now and become part of an innovative team leading the market. 👇

The best of both worlds is coming together! We're constantly refining and improving our media solutions. I'm excited to announce the integration of Kantar's Meaningful, Different, and Salient framework into all LIFT+ powered by THX. studies. LIFT+ studies powered by THX are now compatible with the Kantar MDS framework, providing passive cross-media measurement with Kantar's Meaningful Different Salient (MDS) framework (the only brand equity framework that is globally accredited and externally validated to deliver commercial outcomes). #brandgrowth #media #singlesource #crossmedia THX. Caroline Schicketanz Insights by Kantar

Do you want to meet us at @Future of TV advertising Adwanted Events? MeMo² a Kantar company will present their powerful people-centric Total Video measurement solution for Europe (UK, France, Germany, Netherlands, Belgium). A trusted partner to leading brands like Uber, Heineken, Amazon, and many more. People-centric measurement Full Crosschannel measurement (incl. YouTube, ITV, Disney Advertising, Amazon Ads, Netflix, and many more) Campaign Reach, Frequency, Audience validation Crossdevice / Crossplatform Co-viewing / Co-listening Single-source crossmedia Privacy compliant panel data No cookies, No integrations Effect add-on (Brand and Outcomes) #innovation #crossmedia #LIFT+ powered by THX. #TVMeasurement #VideoAdvertising #MarketingTrends2025 More info about Kantar LIFT+ powered by THX. https://lnkd.in/e_hVfhKD Feel free to plan a meeting with Bas Otterspoor Martin van der Meer or Coen Kempen: https://lnkd.in/emz9w72n

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Het Financieele Dagblad nummer 1 dagblad in Ad Equity onderzoek Vorige week presenteerde Kantar haar onderzoek Media Reactions 2024. Dit is een jaarlijkse studie die het wereldwijde medialandschap in kaart brengt. De resultaten voor de Nederlandse markt werden gepresenteerd via een interactieve sessie waar Maurice Ridder (Basic-Fit), Joeri Rodenburg (Nederlandse Loterij) en Eva Rozenbeek (FD Mediagroep) aan deelnamen. Er werd onder meer gesproken over het belang van geloofwaardigheid, aandacht en relevantie. Deze drie punten zijn cruciaal om hoog te scoren in Ad Equity (ofwel: reclame ontvankelijkheid). Edwin Beijer, Director Consulting bij Memo2 a Kantar company, licht toe: "In Media Reactions 2024 zijn extra elementen meegenomen die de reclame ontvankelijkheid van media kunnen verhogen, zoals de content waarbinnen reclame worden geplaatst, de specifieke karakteristieken die van invloed zijn en inzicht in de meest effectieve vormen van interactiviteit. Elke mediadeskundige en marketeer kan de ROI verhogen met de inzichten die Media Reactions levert”. Opvallend is dat op wereldwijd niveau reclame in dagbladen weer is gestegen. In Nederland staan dagbladen op #6. De toegevoegde waarde van print wordt dit jaar weer gezien. Het Financieele Dagblad komt als nummer 1 dagblad in de Nederlandse markt uit het onderzoek naar voren. Juliette van Barreveld Coen Kempen MeMo² #kantar #mediareactions #research #insights #dagbladen #AdEquity