Maxeda DIY Group

A new chapter for Maxeda DIY Group After a long and successful career, our CEO Guy Colleau will step down on 1 July 2026 and retire. We thank Guy for his leadership and the important role he has played in strengthening and developing Maxeda. Looking ahead, Berend van Wel has been nominated as CEO, effective 1 July, subject to shareholder approval. With his international experience and previous time at Maxeda, we look forward to welcoming him back and working together on the next phase of the company. “I am excited to return to Maxeda and look forward to working with colleagues across the business to build on the strong foundation that is in place,” says Berend van Wel. At the same time, the composition of the Supervisory Board has changed. Dirk Van den Berghe has been nominated as Chair, effective 1 June (subject to shareholder approval). Marcus Johnson and Boudewijn Wentink joined the Supervisory Board in March, while Jean‑François Delepoulle and Geert Verkest stepped down. Current members Simon Granger and Niels Onkenhout will remain on the Supervisory Board. We look ahead with confidence to the next phase of Maxeda 💛 #maxeda #ceo #future #diy #workingtogether

Maxeda Away Days 🤝 Last week, 170 colleagues from different departments in the Netherlands and Belgium came together during the annual Maxeda Away Days at De Ruwenberg Hotel | Meetings | Events. We kicked off with a strategic update from Jacques Hayaux du Tilly. This was followed by inspiring presentations on topics such as our private labels, the Klusloods concept and retail media. Sustainability was also part of the program, including an interactive workshop where colleagues gained insight into their own impact and how they can make a difference in their daily work. Of course, there was plenty of time to connect and enjoy each other’s company. That is exactly what makes these days so valuable. Many thanks to all colleagues who organised this event and to everyone for the energy and engagement! 👏 #Maxeda #event #collaboration #diy #retail

A growing number of colleagues are switching to electric vehicles 🚗 At Maxeda, we work every day on our “Make it Sustainable” strategy. We focus on three key areas with initiatives that contribute to a positive impact on the environment, society, and our organization. A concrete example within our Scope 1 emissions reduction efforts is making our vehicle fleet more sustainable. These are the direct emissions from our own operations. By gradually replacing leased cars with electric alternatives, we significantly reduce fuel consumption and, as a result, emissions. At the same time, customers and colleagues can charge their vehicles at an increasing number of our stores. In the Netherlands, 78 out of 81 Praxis cars are now electric. This means the majority of the fleet has already been electrified. This number is expected to increase to 80 out of 81 cars by the end of 2026. By 2028, the fleet in the Netherlands will be fully electric. For Brico and BricoPlanit, we will take important steps in the coming years. By the end of 2026, 91 cars will be electric, meaning half of the total fleet (around 150 cars) will be electrified. As lease contracts expire, we will add approximately 80 more electric vehicles. By 2028, the entire fleet will be fully electric. In this way, our colleagues contribute every day to reducing our CO₂ footprint. #Praxis #Brico #BricoPlanit #ElectricDriving #CO2Reduction #Sustainability

Retail media in motion at Maxeda 🛠️ Retail media has been part of how we connect brands and DIY shoppers for quite some time. What started with a limited set of options is gradually expanding. More channels, more data, and above all, more ways to help brands be visible in a relevant way across our Praxis and Brico environments. Through Maxeda Retail Media, we offer brands the opportunity to advertise omni-channel within our unique DIY target group at Praxis.nl & Brico.be. More about our media propositions for advertisers can be found via Maxeda Retail Media and on our website: https://lnkd.in/ePQkzu_m. #Maxeda #RetailMedia #Brico #Praxis #advertise

Collaborating with our suppliers for sustainability 🌱 Over the past few years, the Quality & ESG team at Maarten Ramp has been working hard on our Sustainable Purchasing Policy (SPP). The goal of this policy is to work together on reducing CO2 emissions and making our product range more sustainable. This approach is growing step by step. We develop this policy in line with EDRA/GHIN - European DIY Retail Association / Global Home Improvement Network's Make It Zero program, ensuring that our agreements with suppliers align with the international initiative. By linking it to the Supplier Engagement Strategy Programme, we create a single clear way of collaborating, collecting data, and making plans. We rolled out the SPP in 2024-2025 with 84 suppliers (73 in Europe and 11 in Asia). Together, they account for 55% of our revenue. This year, 41 more suppliers will join. In this way, we continue building a transparent and future-oriented supply chain, helping each other take small and large steps every day toward a more sustainable future. #Maxeda #sustainability #procurementpolicy #retail #collaboration #supplychainsustainability

  A new step in our marketplace journey! 🫱🏾🫲🏾 Recently, the Maxeda marketplace celebrated its third anniversary, a great moment to look back on how far we’ve come. Over the past three years, our online assortment has grown more than fourfold, and the number of sellers joining our platform continues to increase each year. Collaborations with various integrators have played an important role in that growth. From the very beginning, we’ve partnered with several providers to make it easier and more efficient for our sellers to connect with our platform. Today, we’re excited to share that we are adding a new partner to that group: Lengow. This collaboration will help us support our customers even better as they work on their homes and gardens. Together with our partners, we look forward to shaping the next chapter of our marketplace’s growth! 💛🚀 Thanks to team Lenglow: Lídia Asensio, Emilien Goudet, Vincent Angé and Chiara Barbato. And the Maxeda team: Sonja Kester, Samy Ayoute, Liesbeth Duenk, Selma Chenitir, Niels Meijer, Ysaline Thomas, Lisanne Metgod, Sten Lobles, Ilias Allali, Daan Brankaert, Sarino Hol, Stefan Scholte en Chloé Vanhassel. #maxeda #lenglow #marketplace #partnership #diy 

Inspiration and innovation at our Makers Fairs 🛠️ This month, the Praxis Makers Fair and the Makers Fair for Brico and BricoPlanit took place. Both events were all about innovation, inspiration, and collaboration. During these fairs, our colleagues explored the latest products from suppliers, tested them, and shared their experiences. There was also plenty of time to connect, catch up and enjoy good food and drinks together 🤝 We continue to look for ways to improve our fairs and introduce fresh elements. At the Brico fair, for example, we launched the very first  the Product of the Year Award 🏆. Each supplier could propose one product, and the winning entries received a golden POY 2026-label along with extra visibility throughout the year. At the Praxis Makers Fair, we introduced the new ‘Try & Learn’ squares (which turned out more circular than square) where colleagues could experiment with different tools, build a toolbox with Gered Gereedschap or get creative with wallpaper and a wooden box. Thanks to all our suppliers and colleagues for their enthusiasm, dedication, and commitment in making both fairs a great success once again.  We look forward to building on these great fairs and making next year’s editions even better. #Maxeda #Praxis #Brico #MakersFair # #Innovation #BricoPlanit

The Maxeda marketplace turns 3! 🎉🚀 This week marks three years since we launched our marketplace, and what a journey it has been. In just a few years, the marketplace has grown into an essential and fast‑growing part of our business. Thanks to the creativity, teamwork, and dedication across teams, we’ve achieved remarkable results together. In the infographic below, you’ll find some of these results in this year’s highlights. As we look ahead, we know a new year will bring fresh challenges. But with the strong foundation we’ve built, we’re excited and confident about what’s next. A big shout‑out to everyone involved for making the marketplace such a success. Here’s to the next chapter! 🙌 #maxeda #marketplace #anniversary #retail #celebration

Maxeda Supplier Forum Last Wednesday, we once again hosted the Maxeda Supplier Forum. During this afternoon, we welcomed our key suppliers for an open discussion about our future and the direction we want to take together. We shared our strategy and ambitions and discussed how we can further strengthen our collaboration. In addition, there was plenty of opportunity to connect, catch up, and build new relationships. We concluded the afternoon with a joint dinner. A fitting end to a valuable gathering. Thank you to all our suppliers for their presence and engagement. 🤝 #SupplierForum #Maxeda #Collaboration #Strategy #Networking #Suppliers #Future #Connection #BusinessGrowth #Teamwork

Happy New Year from Maxeda DIY Group 🎉 As we start the new year, we want to thank our employees, customers, and partners for their commitment, trust, and collaboration over the past year. Together, we made strong progress and supported many people in starting and completing their DIY projects. In 2026, we continue to build, create, and inspire. In our teams and in the homes of our customers 🛠 Wishing everyone a healthy and successful new year 💛 #maxeda #newyear #diy #retail #wishes