We are grateful to be part of Project Play together with UNICEF Supply, an initiative that shows how small changes can have a big impact. By redesigning packaging to include integrated play elements, each box becomes more than a delivery tool for treatment. It becomes a simple, accessible way for caregivers and children to interact, talk and play together - supporting not only recovery, but also children’s development, connection and wellbeing 💙
Every year, millions of cartons of ready-to-use therapeutic food (RUTF) reach children suffering from severe malnutrition. In 2026, UNICEF is introducing a new packaging requirement that will transform these cartons into toys. Because play is the right of every child. In close collaboration with The LEGO Foundation, IKEA, Mondi Group, UCL and University of Oxford, we designed RUTF cartons to feature integrated toy designs that can enable play, learning and connection that are essential to the recovery of children suffering from malnutrition. The power of play helps children regain physical strength, boost cognitive skills and strengthen bonds with their caregivers.