GoSpooky

Gen Z isn’t hard to reach, brands just keep approaching them the wrong way. For Samsung Electronics, we didn’t create a campaign, we built a world. Demon Hunt turned Roblox into a playground where Gen Z and Gen Alpha could explore, compete and come back for more: just something worth their time. Because attention isn’t disappearing, it’s selective. And the brands that understand that? They don’t chase attention, they earn it. Super proud of the team 🚀 Want to read more? https://lnkd.in/e6yGYcmY

Last week at GoSpooky was Happiness Week! ✨ That meant all the good stuff: BBQ lunches, an amazing breakfast, our own barista, a full-on arcade hall and karaoke that probably should’ve stayed off camera. But beyond the fun, we focused on something we care about just as much: how we work. We hosted a series of workshops on productivity & prioritization, running effective 1:1s and mastering meetings. Because doing great work isn’t only about great ideas, it’s about creating the right structure and habits to make those ideas actually land. And staying creative only works if you stay smart too. Stay smart 🔥

Gijs Wabeke has joined GoSpooky as Client Director, where he will focus on strengthening brand partnerships and driving culturally relevant, social first strategies for clients. Gijs brings strong experience at the intersection of media, content, and commerce. He most recently served as Brand Partnership Director at Highsnobiety, leading global partnerships across digital, print, and offline activations. Prior to that, he held multiple commercial leadership roles at VICE Media, including Commercial Director for VICE+ in the Netherlands, where he managed teams and drove revenue growth. With a background rooted in publishing and brand collaborations, Gijs is well positioned to help GoSpooky’s clients build long term, culturally relevant narratives through consistent and impactful social engagement. #Marketing #BrandPartnerships #SocialMedia #Leadership #ExecutiveMoves #DigitalMarketing #Media #Growth #cxolanes

LET'S GO: we're nominated 4 times in the SAN | Stichting Adverteerdersjury Nederland Accent Awards with our work for Prime Video & Amazon MGM Studios, Andrélon (Unilever) and Zeeman textielSupers! 🔥

We’re excited to welcome Gijs Wabeke as our new Client Director! With a background at VICE Media and Highsnobiety, Gijs brings serious experience in building brand partnerships at the intersection of culture, content and commerce. He will be focusing on strengthening and deepening our partnerships with brands, helping them translate ambition into social-first work that actually connects. Gijs: "After years of working in publishing - specifically on the brand partnership side of things - I’ve seen firsthand how the best brands stay culturally relevant not through campaigns, but through a consistent social-first mindset. Brands who take social seriously need the same mentality. At GoSpooky, I want to help brands adopt that publisher logic: showing up with a culturally relevant and strong brand narrative, that feels consistent over time. Those are the kind of long-term partnerships I intend to build." Very excited to have you on board 🚀 Pedram Shadbash Liam Tjoa https://lnkd.in/euh5Veur

Check out all our open roles now: https://lnkd.in/eQKKSKgC

Here's your next move👇

Last weekend, Dutch newspaper NRC Handelsblad featured GoSpooky and our livestream studio in Amsterdam! The article explores the rise of social commerce and livestream shopping: where content, creators and commerce come together in one experience. In markets like China and the UK this model is already huge: discovery, entertainment and purchase all happening in the same moment. That’s exactly why we opened our livestream factory in Amsterdam: a space where brands can experiment with shoppable formats where watching and buying happen in the same place. With TikTok Shop expanding across Europe, it’s exciting to see this space gaining real momentum here as well. Article in the comments👇