Boomerang. Part of Publicis Groupe

The #ADsterdam Creativity Festival is back for its third edition on June 27, 2025 — and the first names have just dropped. Expect boundary-pushing talks and experiences from industry icons like Edson Sabajo (Patta), Dinesh Sonak (Creative Gym), Selim Unlusoy (LePub Milan), and viral music sensation Jack Shore. This year's focus? The future of creativity — where fashion, sport, innovation, and new media collide. Get inspired by workshops, Gen Z panels, and fresh musical performances. More names announced soon! https://lnkd.in/epyx2WTc

Focus on what’s important. Having beers with friends. To inspire people toward a ‘more refreshing social life’ by using social media in inventive ways, we collaborated with content creators to produce mind-bending work, like this example by @PabloRochat. For The HEINEKEN Company

Counting down to the ADCN | Club for Creativity Awards, we're spotlighting Arwyn Workman-Youmans Workman Youmans, Influencer Marketing Manager at Publicis Groupe NL, and a jury member for Influencer & Brand Partnerships, Digital, Social Content. The ADCN Awards are a vital platform for young creatives, offering them a seat at the table to shape the industry's future. As Arwyn puts it, "Your ideas count, your perspective is needed, and yes, your voice carries weight, even if you’re early in your career." For Arwyn, being in the talent seat emphasizes the importance of including bold voices in traditional spaces. "We can’t shift culture from the sidelines. It's a responsibility and a privilege to champion creative thinking that reflects where culture is heading." https://lnkd.in/efNSW8hG

For the Ministerie van Infrastructuur en Waterstaat, we developed a unique campaign with a very special narrative perspective. It's none other than the Netherlands itself that addresses the viewer. "A country is never finished," and therefore, the demand for people who want to work on the Netherlands remains high. It's a beautiful campaign that we proudly share. The creative brilliance came from our colleagues at Le Pub, while we handled the production. #TeamWork Publicis Groupe NL

We're thrilled to roll out our latest campaign, "Switch to Lay’s. No Lay’s, No Game," featuring the legendary Lukas Podolski! This campaign is on a true Champions League level, positioning Lay’s as the ultimate snack MVP for any genuine football gathering. By surprising fans with superstar Podolski, we're cranking up creativity and passion, forging an unbreakable bond between Lay’s and football lovers across Germany. With this dynamic move, we're rallying Germany to join Team Lay's. From April through the Champions League final, you'll catch our campaign lighting up every possible touchpoint. Our goal? To make Lay’s the official sidekick of every football match! Lead creative agency: Boomerang. Part of Publicis Groupe  Production company: Washington Square Films Production company BTL: Boomerang. Part of Publicis Groupe  Line Production company: ATL: TEMPO MEDIA Watch the full video here: https://lnkd.in/efBM6e8u #NoLaysNoGame #SwitchToLays #LaysLovers #FootballFever #Podolski #TeamLays

FT Culture Powered by Adformatie Last year we launched FT. Opinion with Adformatie where our Gen Z panel shared their thoughts on major campaigns every month. This year we are taking it a step further with FT. Culture. We are diving into the latest trends, how brands are responding and most importantly what we really think about it. No sugarcoating, just sharp insights from the next generation of creatives. 🚀 Meet the new team below and check our first article in the comments! #FTCulture #GenZ #Advertising #CreativeIndustry #Adformatie https://lnkd.in/eFHuaNqp

Excited to unveil our latest work for STIMOROL NEDERLAND BV. A visual campaign that highlights their new tagline: Dare to be Original. It's all about embracing individuality and expressing your unique taste, whether that's Original, Spearmint, or Wild Cherry.   A big thanks to Stimorol: Brooke van Bijsterveld, Annemiek Nederlof, Nienke Debets Boomerang Team: Michiel Wolters: Creative Director Irène Winterkorn: Account Director Fay Voogd: Project manager Jochen De Blaere: Creative Dennis Broshuis & Florien Verbeek: Designers Julia Born: Creative Thom Specht: Producer Juul van Grinsven: Producer Sascha Gorter: Director Olaf van Dam: DOP Babette de Boer & Maartje Mars: Styling Sophieke Gremmen & Nienke Luijk: Post producers Joshua Fenton & Hero Kuijsten: Editors

Boomerang just clinched a Platinum at the MUSE Awards for the Best Social Media Campaign 2025! Teaming up with F1 legend Max Verstappen, Heineken, Red Bull Racing, and Double Tap, we took the Deadline Day action at Monza Circuit for a spectacular spin! ️🏎️💨 The buzz got real with over 12 million Instagram views and a mind-blowing 15 million across platforms! Cheers to the team, and stay tuned, we’re just getting started! https://lnkd.in/e92_H6dG The HEINEKEN Company #MuseAwards #SocialMediaWizards

New work for ASICS! 👟 Their new social campaign is all about rediscovering your forgotten running shoes & the mental benefits that come with that. If you want to uplift your mind, why not pick up those shoes you’ve had lying around in your closet? They’re READY WHEN YOU ARE!

Thrilled to share that several of our projects have been nominated for the SAN | Stichting Adverteerdersjury Nederland! 🎉 This recognition is a testament to the creativity, collaboration, and dedication of our teams and partners. From impactful storytelling to innovative campaigns, these projects showcase what happens when bold ideas come to life. A huge congratulations to everyone involved—your passion and hard work continue to make waves! 🌟 #SANAwards #Creativity #Teamwork #MarketingExcellence #Proud