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Jiji.ng
Internet Marketplace Platforms
Leading Online Marketplace in Nigeria | SME Most Friendly Online Marketing Platform 2024
About us
Jiji is a leading classified platform in the largest markets of Pan-African countries with a combined population of 650+ mn expected by 2030. It provides buyers and sellers with an avenue to meet and exchange goods and services. Jiji strives to establish itself as a long-term investor in Africa. We're excited by the exceptional opportunities this young and dynamic continent has to offer. Our goal is to enter the TOP-5 classifieds in the world by traffic by 2035.
- Website
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https://jiji.ng
External link for Jiji.ng
- Industry
- Internet Marketplace Platforms
- Company size
- 501-1,000 employees
- Headquarters
- Lagos
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Online marketplace and Online classifieds
Locations
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Get directions
Lagos
Lagos, NG
Employees at Jiji.ng
Updates
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Jiji.ng reposted this
How Entrepreneurs Scale on Jiji We wanted to understand how some sellers on Jiji move from posting a few listings occasionally to running structured, consistent online businesses with real processes behind them. After reviewing long-term accounts, we noticed the same pattern: those who grow don’t simply “use” Jiji — they work with it as a business tool. They upgrade their plans, increase visibility, and treat listings as part of a long-term strategy. Here are a few examples: 🔹 David (Nigeria) Started in 2020 selling used cars. Upgraded from Premium to Enterprise Lux and now uploads 200–400 boosted automotive listings monthly. He has grown his operations and brought in extra help. 🔹 Samuel (Nigeria) Joined in 2019, also in the automotive niche. Initially posted only a few ads, but after switching to Enterprise Elite in 2025, he now uploads around 100 listings per month, showing steady growth. 🔹 Grace (Kenya) Joined in 2020 selling mobile phones. Scaled up to Enterprise Gold, consistently posting 350–500 listings, and gradually expanded from a home-based approach to a more structured operation. 🔹 Jonas (Nigeria) Joined in 2019 in Mobile Phones & Tablets. After moving to Enterprise Gold, he increased his listing volume to 100–200 ads per period and continues building out processes around his sales. What unites them? - Constant activity - Step-by-step reinvestment - Use of advanced platform tools - Focus on long-term growth These are only a few examples — many similar seller journeys continue developing across Jiji. #JijiAfrica #JijiSuccess #Entrepreneurship #AutoMarket #MobileMarket #DigitalBusiness #EcommerceAfrica #SellerGrowth #OnlineTrading #BusinessScaling
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Jiji.ng reposted this
Online buying is already a growing trend in Africa, even in cars, where traditional face-to-face buying is now being replaced by online deals. Every month, thousands of cars are sold on Jiji across Nigeria. But which models are on the top of the list? 📊 According to our latest analytics, the top 5 most in-demand cars on Jiji this year so far are: 🏆 Toyota Camry — 258,000 requests from buyers 🥈 Toyota Corolla — more than 125,000 buyers requests 🥉 Honda Accord — around 90,000 requests 💎 Mercedes-Benz GLE — over 22,000 requests 💎 Lexus ES — about 21,000 requests No surprises at the top — Toyota continues to dominate Nigeria’s roads. But what really caught my attention were the last two names on the list: Lexus ES and Mercedes-Benz GLE. They’ve made an unexpected jump into the Top 5, showing how Nigerian buyers are increasingly choosing comfort, design, and prestige, not just reliability. So, what do you think — which model will surprise us next year? 👇 #JijiAfrica #AutoMarket #EcommerceAfrica #DigitalTransformation #CarDealers #OnlineTrading #VehicleMarketplace #NigeriaBusiness
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Jiji.ng reposted this
We’re launching something special! 🎉 This Friday, we’ll be unveiling Jiji Academy at Mount Kenya University, Thika. This initiative is set to empower young people to turn their skills into real income online. The event will feature an insightful panel session with the theme “Turning skills into income”. Get ready to hear voices from: 🎓 Academia – Dr. Phelista Njeru 💼 Business – Joseph K Munyori 👩🎓 Student community – Newton Makokha Maureen Naliaka, MPRSK, PR & Marketing Manager at Jiji Kenya, will moderate the discussion. Through Jiji Academy, we’re equipping the next generation of online entrepreneurs with the knowledge, skills, and opportunities to succeed online. 🎥 Catch the live session on TikTok and Instagram. Invite others and make sure your notifications are ON! #JijiKenya #JijiAcademy #YouthEmpowerment #TurningSkillsIntoIncome
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Building great teams requires more than skills. They’re built on shared purpose 🤝 At Jiji, our story goes beyond growth in numbers. Creating something that matters is what makes us tick 💚
After over 10 years of creating and working with the teams across Africa at Jiji, I’ve realized one simple truth: people are more alike than we think. No matter the country or culture, we’re all driven by similar things — recognition, purpose, and the feeling that what we do matters. That’s why building a company with a real story behind it is so important. When the mission is clear — to create a useful service, to make customers’ lives easier, to create trust where it didn’t exist before — people align naturally. It stops being just work, it becomes a contribution. Of course, there are always people that would never be the right fit for and that’s fine. What matters is finding those who see value in what you build and say, “this is exactly what I’ve been looking for.” That’s how true growth happens — not just in numbers, but in meaning. Numbers are simply the outcome of the shared values that drive the team. #Leadership #TeamManagement #CompanyCulture #AfricaTech #PeopleAndGrowth #Jiji #Inspiration #BusinessLeadership
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Smart home gadgets may be her business, but smart selling is her secret 👌 Meet Mrs. Godwin, as she highlights how Jiji gave her the platform to reach more customers. She went on to share the role that the Jiji Pro Sales feature played in boosting her visibility even further. With over a decade in business, Jiji has helped Mrs Godwin expand her customer base, simplified selling, and maximized her reach 💚