Thomas Liew

Institutionalising the marketing programmes related to the launch of the new Airbus A350. Developing promotional campaigns to boost the awareness and branding of Singapore Airline's ever growing fleet of newer and advance planes. Developing new creatives as well as advertisements which can leverage on the strategic position of the new Airbus A350.

Became a pioneer station to spearhead the Global Integrated Marketing Campaign for Singapore Airlines Limited. 1 out of more than 30 participating stations worldwide, the Marketing Division of Singapore Airlines Malaysia was tasked to boost and lead the other stations in the preparation of this campaign. Among the major marketing activities to boost the campaign was the involvement of social media and influencers, digital marketing tools as well as traditional print ads, all working in synergy… Tunjukkan lagi

Became a pioneer station to spearhead the Global Integrated Marketing Campaign for Singapore Airlines Limited. 1 out of more than 30 participating stations worldwide, the Marketing Division of Singapore Airlines Malaysia was tasked to boost and lead the other stations in the preparation of this campaign. Among the major marketing activities to boost the campaign was the involvement of social media and influencers, digital marketing tools as well as traditional print ads, all working in synergy to promote the campaign. To date, the campaign is recording a significant success with all stations targeted under the Malaysia station portfolio achieving more than 75% marketing visibility across the board. Tunjukkan kurang

Singapore Airlines recently launched its Premium Economy Class. In the Malaysian market, my team and I were charged with developing advertising and marketing proposals for the above the line campaign. Among the ideas generated were the usage of Rube Goldberg's theory to promote the benefits and advantages of the product. Additionally, the planning and utilisation of the newly implemented dynamic ad templates through double click management allows us to accurately tag and track the number of… Tunjukkan lagi

Singapore Airlines recently launched its Premium Economy Class. In the Malaysian market, my team and I were charged with developing advertising and marketing proposals for the above the line campaign. Among the ideas generated were the usage of Rube Goldberg's theory to promote the benefits and advantages of the product. Additionally, the planning and utilisation of the newly implemented dynamic ad templates through double click management allows us to accurately tag and track the number of patrons engaged through the campaign (e-commerce conversion). Being an ongoing project, more items to be added in due course. Tunjukkan kurang

Vibehero is an online search engine that specializes in allowing users to source for restaurants, nightlife, hotels and attractions all around South East Asia. At present, it is the largest review site in South East Asia despite being launched not more than half a year ago. Currently, we are working on tying in business partners and investors to this site and using this as a medium to grow potential businesses. The ultimate aim of Vibehero is to set a new trend of reviewing for the consumers… Tunjukkan lagi

Vibehero is an online search engine that specializes in allowing users to source for restaurants, nightlife, hotels and attractions all around South East Asia. At present, it is the largest review site in South East Asia despite being launched not more than half a year ago. Currently, we are working on tying in business partners and investors to this site and using this as a medium to grow potential businesses. The ultimate aim of Vibehero is to set a new trend of reviewing for the consumers and users. Tunjukkan kurang

It was an honour to be appointed the project manager of the 1st INTI Foundation Night. This pioneer event was to be organized annually by the Foundation students should the 1st Foundation Night be a success. The aim was to raise funds for socially responsible activities as well as to train the organizing abilities of the students. For the inaugural Foundation Night, we organized a fashion show as well as a drama sketch which managed to attract close to 1,000 audience members. Most importantly… Tunjukkan lagi

It was an honour to be appointed the project manager of the 1st INTI Foundation Night. This pioneer event was to be organized annually by the Foundation students should the 1st Foundation Night be a success. The aim was to raise funds for socially responsible activities as well as to train the organizing abilities of the students. For the inaugural Foundation Night, we organized a fashion show as well as a drama sketch which managed to attract close to 1,000 audience members. Most importantly, this was the precedent and benchmark for the many other annual nights to follow. 5 years down the line, the Foundation Night is still being organized, this time spanning across various concepts and even borders. But I still get emails from the organizing teams asking for advice on how to make the event a resounding success. Tunjukkan kurang