Geetha Nadarajan PhD

The global food waste and food scarcity paradox is steadfastly increasing. This study aims to examine the effects of digital nudging as forms of positive and negative reinforcement to change food waste behavior and found that nudging positive reinforcement modifies this habit.

Analytics is useful only if you could demonstrate, support and gain the buy in from relevant stakeholders that it is. Analytics is not a stand-alone, end-to-end product. It requires people with domain knowledge to ensure the model resolves a problem and makes impact. It needs data engineers to ensure the right data is delivered to it to work with regularly, else garbage-in-garbage-out old adage comes into play. It requires marketers to creatively utilize it to generate effective leads and… Tunjukkan lagi

Analytics is useful only if you could demonstrate, support and gain the buy in from relevant stakeholders that it is. Analytics is not a stand-alone, end-to-end product. It requires people with domain knowledge to ensure the model resolves a problem and makes impact. It needs data engineers to ensure the right data is delivered to it to work with regularly, else garbage-in-garbage-out old adage comes into play. It requires marketers to creatively utilize it to generate effective leads and engagements. It requires consistent monitoring, tracking and iterations as its meets complex consumer behaviours that is constantly changing. Here's a simplistic 5-step validation framework that I feel strongly increases the trustworthiness of analytics. Higher trustworthiness leads to more buy in, improving the usefulness of the analytics that was generated. Tunjukkan kurang

Churn management or I would rather call as, customer engagement, is most effective when it incorporates both reactive and proactive consumer elements to ensure deeper customer understanding. Organizations which identify, monitor and respond to churn triggers generated from reactive and proactive consumer, online and offline, behaviours have greater outcomes in their customer engagement i.e higher probability of success in both churn prevention and revenue stimulation. As I have showed… Tunjukkan lagi

Churn management or I would rather call as, customer engagement, is most effective when it incorporates both reactive and proactive consumer elements to ensure deeper customer understanding. Organizations which identify, monitor and respond to churn triggers generated from reactive and proactive consumer, online and offline, behaviours have greater outcomes in their customer engagement i.e higher probability of success in both churn prevention and revenue stimulation. As I have showed previously why online consumer conversations matter, this paper extends the discussion by testing the degree of importance online word of mouth has on switching intentions in Malaysia. Tunjukkan kurang

Analytics is the ecosystem necessary to turn data into insights that will deliver business value to an organization to stay competitive. As an ecosystem, analytics needs suitable soft & hard skills, tools and processes to thrive. This is a known fact then, why does analytics projects in most organizations fail to deliver value? This sharing provides some common, key challenges analytics projects have and how analytics managers can work around these challenges to deliver value through analytics.

Recent developments in social media has transformed consumer-brand trust relationship into consumer-consumer trust engagement where consumers make similar brand choices influenced by the opinion of other consumers. Consumers establish online networks and conversations embedded in trust, on similar tastes, viewpoints, preferences and other types of brand affinity behaviours. These online consumer conversations across multiple social media platforms contributes to voluminous electronic… Tunjukkan lagi

Recent developments in social media has transformed consumer-brand trust relationship into consumer-consumer trust engagement where consumers make similar brand choices influenced by the opinion of other consumers. Consumers establish online networks and conversations embedded in trust, on similar tastes, viewpoints, preferences and other types of brand affinity behaviours. These online consumer conversations across multiple social media platforms contributes to voluminous electronic word-of-mouth (eWOM). An average of 70% of consumers look out for other consumers’ opinions on a brand to learn more about the products or services of interest and out of this consumer generated contents, a whopping 50% are consumer grouses or complaints. This study identifies emerging key mobile service consumption elements highlighted by consumers in discussion thread revolving a viral, negative eWOM through qualitative method of netnography. The study findings include eWOM contains multiple and relevant consumer behavioural contextual elements that may be leveraged upon to understand how negative eWOM influences mobile consumer switching intentions in Malaysia. Tunjukkan kurang

Big data analytics is defined as a set of analytical techniques to analyze and generate actionable insights from big data, beyond transactional data and this publication emphasizes on the degree of adoption of big data analytics across business sectors worldwide and Malaysia.

At the inception of Facebook in 2004, online social media gained steady traction as a rich, non-intrusive and users-contributed data source for understanding its users’, who are generally consumers.