Recall that $y = \log_b x$ means that $b^y = x$. If we allow $b$ to be a complex number, expressed as $b = re^{i\theta}$, then:
$$r^ye^{i\theta y} = x$$
Let $b = 1$, so $r = 1$, and $\theta = 2\pi k$, where $k\in\mathbb{Z}$.
$$e^{i2\pi k y} = x$$
$$\cos(2\pi k y) + i\sin(2\pi k y) = x$$
If $|x| = 1$, then we can choose $k \ne 0$ and define $y = \frac{\arg(x)}{2\pi k}$, thus satisfying $1^y = x$ from a certain point of view.
But if $|x| \ne 1$, then there's no way to satisfy the equation, since no matter which choice of $k$ you make, $|\cos(\theta) + i\sin(\theta)| = 1$.
So, while it's possible to define a “base-1 logarithm” on the unit circle, it's not possible to define one on $\mathbb{C}$ as a whole.