Analyst Jeff Pu is not impressed with iPhone 18 Pro and 18 Pro Max pre-orders

15 September 2026
"Pre-order wait times look lukewarm," says Pu.


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  • Don
  • tes
  • 18 Sep 2026

Smithravi, 16 Sep 2026Man the price jump from 512GB to 1Tb this year in Germany i... moreYes, it’s so overpriced, I don’t know why people are happy to pay such a lot of money for a phone. They are probably soo rich that they got money to throw away 😂
I can buy a used car for less, a refurbished phone for under $300 and it will pretty much do the same things you need to do on a smartphone. Imagine buying a smartphone for $1000 or more and losing it or someone stealing it the very next week, It’s most probably going to be Goodbye money and phone.

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    • Anonymous
    • xv2
    • 17 Sep 2026

    Based analyst

      Among the preorderers. I've ordered the black 512GB *^*

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        • Joe
        • Sqm
        • 16 Sep 2026

        "It’s easy to tell that the new Burgundy color is by far the most popular option, while the Silver color doesn’t get much love from iPhone buyers."

        Of course. If there is no burgundy, nobody will know you have new iPhone.

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          • Anonymous
          • 0vW
          • 16 Sep 2026

          looks like an iPhone 17 re-relase.

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            • AnonD-1171616
            • JhV
            • 16 Sep 2026

            PatrickCzech, 16 Sep 2026Fine, S26 Ultra 256 GB $1299.Well, if one buys s26 ultra for 1300 that's one's own issue

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              • Anonymous
              • MmT
              • 16 Sep 2026

              Yani, 16 Sep 2026Nah, everybody is waiting for the Duo pre-orders to open. ... moreThat doubled brick phone? Riight..

                Anonymous, 16 Sep 2026they are not selling you memory that coast 600% more now fo... moreFine. Nobody asked to sell them for free. If you look at the relative price jump of storages, the jump from 512GB to 1TB is massive this year compared to last years. I'm only talking about relative price jumps. Also US (even if you include 10% tax as default) iPhones still sell for cheaper (so is the case in the past as well but this time even wider) or less price jump compared to worldwide.

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                  • fren
                  • YUU
                  • 16 Sep 2026

                  lols maybe finally the die hard fans can't accept the more expensive price range

                    AnonD-1171616, 16 Sep 2026Huawei has been irrelevant ever since it stopped using androidFine, S26 Ultra 256 GB $1299.

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                      • AnonD-1171616
                      • JhV
                      • 16 Sep 2026

                      PatrickCzech, 16 Sep 2026Just like Huawei Mate XT 2 starting at 256 GB for $3000.Huawei has been irrelevant ever since it stopped using android

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                        • Anonymous
                        • J7Y
                        • 16 Sep 2026

                        Smithravi, 16 Sep 2026Man the price jump from 512GB to 1Tb this year in Germany i... morethey are not selling you memory that coast 600% more now for free, they are adding apple margin tax to it witch is 40-50% on iPhone, same as Nvidia buying ram from a vendor and selling it with the core to the board partners to make a video card

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                          • Anonymous
                          • AZY
                          • 16 Sep 2026

                          The Silver looks extremly "meh"

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                            • jk
                            • awY
                            • 16 Sep 2026

                            Phones repairabilty is 0%

                              Man the price jump from 512GB to 1Tb this year in Germany is insane.
                              Last year and before that: 256GB Pro Max 1450€; 512GB Pro Max 1650€; 1TB Pro Max 1950€. Difference from 256GB to 1TB is 500€
                              This year: 256GB Pro Max 1600€; 512GB 1850€; 1TB 2350€. Difference from 256GB to 1TB is massive 750€. 1Tb variant alone has increased by 400 freaking euros. Is it made of titanium, only china knows.

                              anyone who says apple only increased 100$ or 150€ should check themselves.

                              Apple just became greedy outside USA. No this has nothing to do with chip shortages. Otherwise price jump in USA should reflect them as well. Jump ain't the same.

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                                • Yani
                                • dM{
                                • 16 Sep 2026

                                Nah, everybody is waiting for the Duo pre-orders to open.
                                Duo will sell like hotcakes! Trust me bro!
                                Anyway, people have too much cash at hand :(

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                                  • Yuyu
                                  • rK@
                                  • 16 Sep 2026

                                  Huh! Still better than Samsung

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                                    • Anonymous
                                    • nDD
                                    • 16 Sep 2026

                                    PatrickCzech, 16 Sep 2026Just like Huawei Mate XT 2 starting at 256 GB for $3000.You just made a very stupid comparison but can you expect from an Apple fan?

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                                      • Smithy
                                      • iK1
                                      • 16 Sep 2026

                                      Man the price jump from 512GB to 1Tb this year in Germany is insane.
                                      Last year and before that: 256GB Pro Max 1450€; 512GB Pro Max 1650€; 1TB Pro Max 1950€. Difference from 256GB to 1TB is 500€
                                      This year: 256GB Pro Max 1600€; 512GB 1850€; 1TB 2350€. Difference from 256GB to 1TB is massive 750€. 1Tb variant alone has increased by 400 freaking euros. Is it made of titanium, only china knows.

                                      anyone who says apple only increased 100$ or 150€ should check their brains.

                                      Apple just became greedy outside USA. No this has nothing to do with chip shortages. Otherwise price jump in USA should reflect them as well. Jump ain't the same.

                                      Anyone who says apple only increased 100$ or 150€ should do some research.

                                        My iPhone 15 Pro still works great. There is no need to upgrade. Not to mention, I am not a fan of the design. The 17 Pros already feel like bricks.