Apple wants to save money on the iPhone 18 Pro Max's screen

26 July 2026
This will help offset some of the higher memory and storage costs.


Anonymous, 29 Jul 2026And yet in an iPhone, with normal use the displays look bet... moreSamsung Mobile and Samsung Displays are two separate companies. Apple pays more for better displays than Samsung mobile does. I almost forgot though with how long the base Iphones were stuck on 60hz for compared to Samsung.

    Anonymous, 27 Jul 2026You are right they can be lazy. But some people want to buy... moreNGL THAT'S a reasonable purchase. If people kept the phones until they died or broke or couldn't keep up anymore I can get behind that. But the people who buy one every single year when they cannot in reality keep up with the pricing makes 0 sense to me and is something I'd never do.

      Anonymous, 29 Jul 2026And yet in an iPhone, with normal use the displays look bet... moreAnd? Tell that to the other dude I replied to. LOL

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        • Anonymous
        • 63x
        • 29 Jul 2026

        potato4k, 28 Jul 2026Every new Galaxy S Ultra is basically Samsung's tech d... moreAnd yet in an iPhone, with normal use the displays look better than any phone Samsung puts out

          london2tim, 28 Jul 2026sure - but S27 Ultra will have M18 - so i guess Apple is in... moreEvery new Galaxy S Ultra is basically Samsung's tech demo to show off their latest panels for Apple, which Apple would usually adopt on the iPhone later in the same year, or when Samsung can produce it in volume, or when Samsung can spec it to Apple's needs. So every new Galaxy S Ultra phone will obviously have newer screen than the iPhone released in the previous year.

          For example, the S27 Ultra will have the privacy screen feature but without reducing color quality. You can bet Apple would adopt that in the next iPhone.

            Zuzuz, 27 Jul 2026You have a very selective attention: "All of this doe... moresure - but S27 Ultra will have M18 - so i guess Apple is inferior

              Paximos, 27 Jul 2026Greedy Tim Apple Right now, the greedy ones are Jensen Huang and Sam Altman.

                Apple is the last company that should worry about RAM and memory, reasons being:-

                1. They can run their base model on quite low RAM and memory, keeping it cheaper like not many premium Androids can.

                2. Their higher RAM and memory models anyways command a huge premium, sometimes even double for 1TB, this is enough to cover any hike.

                  Well apple get an LCD problem solved or Use panels from Nokia 1100 aka most sold phone on earth.

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                    • Paximos
                    • AA8
                    • 27 Jul 2026

                    Greedy Tim Apple

                      David, 27 Jul 2026Yes I did, but I believe that those suppliers discounting t... moreThis is what you said. "They keep using worse and worse grade suppliers to meet a price point."

                      Meanwhile, the article stated that it's actually for the latest panels from Samsung.

                      Apple contracts are cutthroat, but the volume will make up for it. If Samsung ends up giving Apple a better deal, this means Apple flirting with the Chinese like BoE is bearing fruit, to put pressure on Samsung and friends.

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                        • Zuzuz
                        • srr
                        • 27 Jul 2026

                        london2tim, 27 Jul 2026So expect an older/inferior screen this year!!You have a very selective attention:
                        "All of this doesn't however mean that the iPhone 18 Pro Max will have a worse panel. In fact, it will be using M16, the latest organic material, which improves luminous efficiency, lifespan, and color accuracy"

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                          • Zuzuz
                          • srr
                          • 27 Jul 2026

                          If they're able to get a better screen for less money than the actual lineup, bravo to them!

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                            • Anonymous
                            • 3xd
                            • 27 Jul 2026

                            just put lcd screen on iphone and millions of people will but it. the truth is most customers dont care except who are interested in technology

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                              • David
                              • 0R@
                              • 27 Jul 2026

                              potato4k, 27 Jul 2026You didn't read the article at all, did you?Yes I did, but I believe that those suppliers discounting the panels will not be enough to offset other rising costs like memory. I also believe Apple will no longer use these Korean suppliers for the iPhone and switch to Chinese ones like BOE and TCL because some of their other devices already use these displays like the iPad which used to have Japanese displays made by Sharp.

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                                • Anonymous
                                • Bnx
                                • 27 Jul 2026

                                To increase their profit margins, the cost of memory and storage will be passed onto the customer.

                                Dont get it twisted.

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                                  • Anonymous
                                  • k@@
                                  • 27 Jul 2026

                                  Apple Classic, 27 Jul 2026Is this a joke? An IPS screen is only for sub $150 phones.Or people who don't want eyestrain.

                                    So expect an older/inferior screen this year!!

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                                      • Anonymous
                                      • 099
                                      • 27 Jul 2026

                                      ScrappyGaymer, 27 Jul 2026Reading the article still yielded the same results. You pay... moreYou are right they can be lazy. But some people want to buy the newest model available and keep them as long as possible. For me the best option is to buy the best of best and keep it five years. Then repeat.

                                        xfrqnx, 27 Jul 2026apple should consider IPS LCD or even TFT display for the P... moreIs this a joke? An IPS screen is only for sub $150 phones.

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